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Born in France and raised across Canada, Portugal, and the USA, I specialize in creating genuine, human-centred digital spaces that foster loyalty, trust, and meaningful engagement. With extensive experience in localisation, behavioural strategy, and community management, I build and lead multi-platform communities using data-driven storytelling and emotional content hooks to grow loyal audiences. I have a strong background in researching online communities and behavioural insights, applying systems thinking to content design and user experience. My work spans diverse industries and multilingual content, always driven by cross-cultural understanding and optimisation through SEO and analytics tools.…Born in France and raised across Canada, Portugal, and the USA, I specialize in creating genuine, human-centred digital spaces that foster loyalty, trust, and meaningful engagement. With extensive experience in localisation, behavioural strategy, and community management, I build and lead multi-platform communities using data-driven storytelling and emotional content hooks to grow loyal audiences. I have a strong background in researching online communities and behavioural insights, applying systems thinking to content design and user experience. My work spans diverse industries and multilingual content, always driven by cross-cultural understanding and optimisation through SEO and analytics tools.

user1046874

Community Manager, Content Producer, Brand Strategist, +1

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Born in France and raised across Canada, Portugal, and the USA, I specialize in creating genuine, human-centred digital spaces that foster loyalty, trust, and meaningful engagement. With extensive experience in localisation, behavioural strategy, and community management, I build and lead multi-platform communities using data-driven storytelling and emotional content hooks to grow loyal audiences. I have a strong background in researching online communities and behavioural insights, applying systems thinking to content design and user experience. My work spans diverse industries and multilingual content, always driven by cross-cultural understanding and optimisation through SEO and analytics tools.…Born in France and raised across Canada, Portugal, and the USA, I specialize in creating genuine, human-centred digital spaces that foster loyalty, trust, and meaningful engagement. With extensive experience in localisation, behavioural strategy, and community management, I build and lead multi-platform communities using data-driven storytelling and emotional content hooks to grow loyal audiences. I have a strong background in researching online communities and behavioural insights, applying systems thinking to content design and user experience. My work spans diverse industries and multilingual content, always driven by cross-cultural understanding and optimisation through SEO and analytics tools.

Available to hire

Born in France and raised across Canada, Portugal, and the USA, I specialize in creating genuine, human-centred digital spaces that foster loyalty, trust, and meaningful engagement. With extensive experience in localisation, behavioural strategy, and community management, I build and lead multi-platform communities using data-driven storytelling and emotional content hooks to grow loyal audiences.

I have a strong background in researching online communities and behavioural insights, applying systems thinking to content design and user experience. My work spans diverse industries and multilingual content, always driven by cross-cultural understanding and optimisation through SEO and analytics tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

Freelance Community Manager & Behavioural Strategist

September 1, 2023 - Present

Built and led multi-platform online communities using behavioural strategy, journey mapping, and engagement design. Produced 50 long-form videos and 23 podcast episodes with a 4.7-star rating, growing loyal audiences through strategic, insight-led storytelling. Grew 2 YouTube channels to over 100K views each, achieving +87.7% reach growth and driving over 6,322% reach via Reels through emotion-based content hooks. Increased social followers by 6,700+ using cross-channel audience architecture; utilized SEO tools, YouTube Studio, and Google Analytics to optimise performance and retention. Presented accessible and emotionally resonant content on-camera.

Localisation, Brand Voice & Editorial Specialist at Satisfyer; Jellyfish; Summa Linguae; The Hut Group

September 30, 2022 - August 24, 2025

Localised brand messaging in English, French, and Portuguese aligning tone and user journey across cultures and platforms. Applied SEO and audience insight to optimise multilingual content, leading to a +193% increase in outbound clicks. Developed audience growth strategies for 19 international clients across wellness, gaming, culinary, nutrition, and fashion industries. Mentored writers and translators to ensure consistency in message delivery.

Community Manager & Engagement Strategist at Golden Performance; The Coffee Shop

September 30, 2018 - August 24, 2025

Led community engagement and retention strategies using events, campaigns, and multi-platform content. Crafted brand messaging aligned with user journeys and audience psychology. Coordinated cross-channel touchpoints including social, email, and in-store to drive loyalty and brand visibility. Achieved 250% sales growth and a 10x increase in gym memberships through targeted engagement strategies.

Freelance Content Auditor & Community Engagement Specialist at Many Ways; Marketing 360

June 1, 2024 - August 24, 2025

Audited content performance using Google Analytics to inform editorial and UX improvements. Localised brand voice and messaging through cross-cultural insights and behavioural communication principles. Led multilingual community engagement initiatives, achieving a 193% increase in outbound clicks. Delivered data-backed insights via Google Analytics and client dashboards, driving +78,923% impressions and 57,687 organic reach. Guided project teams in systems thinking and user-first content design to support platform-specific growth.

Researcher in Online Communities and Behavioural Insights at Universidad Complutense de Madrid; University of Porto

October 31, 2023 - August 24, 2025

Led mixed-methods research on digital communities, user behaviour, and health communication. Translated behavioural data into engagement strategies and content frameworks for digital platforms. Applied systems thinking to secure €48K in long-term research funding and presented findings internationally. Published 15 peer-reviewed papers focused on online engagement, community-building, and behaviour change.