I’m a Social Media Strategist, combining over 4 years of social media management and content creation experience with new certification in Meta’s Social Media Marketing Professional program (In progress). I specialize in building strategies that go beyond “just posting”—integrating audience insights, analytics, and storytelling to create content that connects. With a background in social services, I bring empathy, listening, and problem-solving into my work. I’ve pivoted into digital marketing because I thrive at helping businesses simplify their social presence, save time, and see results. My approach blends creativity with systems, balancing design and strategy so brands can focus on what they do best. Currently, I offer audits, strategy packages, and social media management for FB, IG, and LinkedIn, with a growing focus on analytics, optimization, and digital marketing campaigns. Some fun extras about me: • I always have a project on the go. • I make handcrafted soap and bath & body products — a hobby that fuels my creativity. • I’m a mom to two boys and have two cats and a dog. I’m currently training my dog to paddleboard (ambitious, yes!). • I once helped a tattoo artist run their Instagram while getting a tattoo — a classic example of my love for hands-on, practical social media work. Let’s connect if you’re looking for structure, clarity, and strategy in your social media.

I’m a Social Media Strategist, combining over 4 years of social media management and content creation experience with new certification in Meta’s Social Media Marketing Professional program (In progress). I specialize in building strategies that go beyond “just posting”—integrating audience insights, analytics, and storytelling to create content that connects. With a background in social services, I bring empathy, listening, and problem-solving into my work. I’ve pivoted into digital marketing because I thrive at helping businesses simplify their social presence, save time, and see results. My approach blends creativity with systems, balancing design and strategy so brands can focus on what they do best. Currently, I offer audits, strategy packages, and social media management for FB, IG, and LinkedIn, with a growing focus on analytics, optimization, and digital marketing campaigns. Some fun extras about me: • I always have a project on the go. • I make handcrafted soap and bath & body products — a hobby that fuels my creativity. • I’m a mom to two boys and have two cats and a dog. I’m currently training my dog to paddleboard (ambitious, yes!). • I once helped a tattoo artist run their Instagram while getting a tattoo — a classic example of my love for hands-on, practical social media work. Let’s connect if you’re looking for structure, clarity, and strategy in your social media.

Available to hire

I’m a Social Media Strategist, combining over 4 years of social media management and content creation experience with new certification in Meta’s Social Media Marketing Professional program (In progress). I specialize in building strategies that go beyond “just posting”—integrating audience insights, analytics, and storytelling to create content that connects.

With a background in social services, I bring empathy, listening, and problem-solving into my work. I’ve pivoted into digital marketing because I thrive at helping businesses simplify their social presence, save time, and see results. My approach blends creativity with systems, balancing design and strategy so brands can focus on what they do best.

Currently, I offer audits, strategy packages, and social media management for FB, IG, and LinkedIn, with a growing focus on analytics, optimization, and digital marketing campaigns.

Some fun extras about me:
• I always have a project on the go.
• I make handcrafted soap and bath & body products — a hobby that fuels my creativity.
• I’m a mom to two boys and have two cats and a dog. I’m currently training my dog to paddleboard (ambitious, yes!).
• I once helped a tattoo artist run their Instagram while getting a tattoo — a classic example of my love for hands-on, practical social media work.

Let’s connect if you’re looking for structure, clarity, and strategy in your social media.

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Language

English
Advanced

Work Experience

Social Media Strategist | Content Creator | Digital Marketing Associate (Meta Certified in Progress) at Self-Employed | Freelance
July 16, 2025 - Present
Develop social media strategies, create content, analyze metrics, design and execute campaigns, attract and engage audiences, and build brand awareness.
Tenancy Support Worker at Campbell River and North Island Transition Society
August 1, 2025 - August 24, 2025
Provide advocacy, education, information, referrals, and tenancy support to women. Facilitate intake of new clients, complete tenancy forms, calculate rent contribution, conduct unit inspections, report program concerns, and manage rent collection. Offer communication, crisis intervention, supportive counselling, case planning, and unofficial tech support. Support social media marketing management and administrative/reception duties.
Women’s Support Worker at Campbell River and North Island Transition Society
January 1, 2024 - August 24, 2025
Advocated for and supported women clients with education, information, referrals, crisis intervention, counselling, case planning, and client drop-in support. Managed information records and tenancy management tasks.
Reception and Social Media Marketing at Campbell River and North Island Transition Society
April 1, 2019 - August 22, 2023
Provided administrative and general reception support, client peer support and drop-in centre support. Managed information records and assisted with acquisition, disposition, and program development.
Administration Assistant at Campbell River Women’s Resource Centre
April 1, 2019 - August 24, 2025
Provided administrative and general reception support. Assisted with client peer and drop-in centre support, information and records management, and supported acquisition, disposition, and program development.
Conveyancer at Joanne L. Johnson, Notary Public
June 1, 2012 - September 30, 2016
Handled legal administrative tasks related to real estate transactions including reviewing and preparing contracts of purchase and sale, title, mortgage, instructions, and property tax information. Prepared statements of adjustments, reconciliations, and holdbacks.

Education

Bachelor of Arts (Criminology) at Simon Fraser University
January 11, 2030 - January 1, 2020
Diploma (Criminology) at North Island College
January 11, 2030 - January 1, 2017
Diploma (Legal Administrative Assistant) at Excel Career College
January 11, 2030 - January 1, 2011

Qualifications

The Adult Probation Officer (Corr-1000), Justice Institute
January 11, 2030 - June 30, 2025

Industry Experience

Non-Profit Organization, Real Estate & Construction, Education
    paper My Portfolio

    Social media portfolio showcasing measurable growth. In just one month, I helped a client grow Instagram followers by 28%, boost engagement, and increase impressions by 9,678%—all organically, without paid ads. My approach included strategy development, consistent posting, content creation (reels, carousels, stories), and campaign planning. Early rollout of a 4-week story campaign further increased Q&A interactions and positioned the client as an approachable authority.

    [My Portfolio](https://www.twine.net/signin

    paper Social Media Management & Growth Strategy for Health & Wellness Brand

    I partnered with Tremoring Pine Healing, a health & wellness business specializing in TRE®, to manage and grow their Instagram presence. The client was overwhelmed with managing their social media and struggled with consistency.

    My focus was on building community through consistent, engaging content and developing a 4-week story campaign to introduce their services. By analyzing early engagement and pivoting content to align with audience response, I increased their visibility, reach, and interactions while allowing the client to focus on their core business.

    View Client Project over View [Management & Growth Strategy for Health & Wellness Brand](https://www.twine.net/signin

    uniE608 4 Week Instagram & Facebook Story Campaign
    Developed a 4-week Stories strategy for a client across Instagram and Facebook. Designed 4 themed sets (4 - 5 slides each) to educate, encourage engagement, and build awareness of services and brand identity. Campaign integrated polls, questions, and interactive stickers. video socialmediastrategy contentdesign campaingmanagement audienceengagment storycampaign