I’m a Social Media Strategist, combining over 4 years of social media management and content creation experience with new certification in Meta’s Social Media Marketing Professional program (In progress). I specialize in building strategies that go beyond “just posting”—integrating audience insights, analytics, and storytelling to create content that connects.
With a background in social services, I bring empathy, listening, and problem-solving into my work. I’ve pivoted into digital marketing because I thrive at helping businesses simplify their social presence, save time, and see results. My approach blends creativity with systems, balancing design and strategy so brands can focus on what they do best.
Currently, I offer audits, strategy packages, and social media management for FB, IG, and LinkedIn, with a growing focus on analytics, optimization, and digital marketing campaigns.
Some fun extras about me:
• I always have a project on the go.
• I make handcrafted soap and bath & body products — a hobby that fuels my creativity.
• I’m a mom to two boys and have two cats and a dog. I’m currently training my dog to paddleboard (ambitious, yes!).
• I once helped a tattoo artist run their Instagram while getting a tattoo — a classic example of my love for hands-on, practical social media work.
Let’s connect if you’re looking for structure, clarity, and strategy in your social media.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Social media portfolio showcasing measurable growth. In just one month, I helped a client grow Instagram followers by 28%, boost engagement, and increase impressions by 9,678%—all organically, without paid ads. My approach included strategy development, consistent posting, content creation (reels, carousels, stories), and campaign planning. Early rollout of a 4-week story campaign further increased Q&A interactions and positioned the client as an approachable authority.
[My Portfolio](https://www.twine.net/signin
I partnered with Tremoring Pine Healing, a health & wellness business specializing in TRE®, to manage and grow their Instagram presence. The client was overwhelmed with managing their social media and struggled with consistency.
My focus was on building community through consistent, engaging content and developing a 4-week story campaign to introduce their services. By analyzing early engagement and pivoting content to align with audience response, I increased their visibility, reach, and interactions while allowing the client to focus on their core business.
View Client Project over View [Management & Growth Strategy for Health & Wellness Brand](https://www.twine.net/signin
Hire Sonya Berns today
To get started post up your job and then invite Sonya Berns to your job.