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With over 18 years of marketing experience across multiple sectors, I have developed effective strategies for DTC, B2C, and B2B markets. I bring expertise in digital, ecommerce, brand, and campaign planning with a creative, enthusiastic, and commercially driven mindset. I actively maintain and update my professional knowledge through the CIM CPD programme. I have a growing interest in marketing for purpose-driven organisations, especially in aligning commercial success with sustainability values. My background includes brand development, ecommerce platform management, data-led marketing analytics, and mentoring junior marketers.…With over 18 years of marketing experience across multiple sectors, I have developed effective strategies for DTC, B2C, and B2B markets. I bring expertise in digital, ecommerce, brand, and campaign planning with a creative, enthusiastic, and commercially driven mindset. I actively maintain and update my professional knowledge through the CIM CPD programme. I have a growing interest in marketing for purpose-driven organisations, especially in aligning commercial success with sustainability values. My background includes brand development, ecommerce platform management, data-led marketing analytics, and mentoring junior marketers.

Lucy Cartwright

Marketing Strategist, Brand Designer, Digital Marketer, +2

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With over 18 years of marketing experience across multiple sectors, I have developed effective strategies for DTC, B2C, and B2B markets. I bring expertise in digital, ecommerce, brand, and campaign planning with a creative, enthusiastic, and commercially driven mindset. I actively maintain and update my professional knowledge through the CIM CPD programme. I have a growing interest in marketing for purpose-driven organisations, especially in aligning commercial success with sustainability values. My background includes brand development, ecommerce platform management, data-led marketing analytics, and mentoring junior marketers.…With over 18 years of marketing experience across multiple sectors, I have developed effective strategies for DTC, B2C, and B2B markets. I bring expertise in digital, ecommerce, brand, and campaign planning with a creative, enthusiastic, and commercially driven mindset. I actively maintain and update my professional knowledge through the CIM CPD programme. I have a growing interest in marketing for purpose-driven organisations, especially in aligning commercial success with sustainability values. My background includes brand development, ecommerce platform management, data-led marketing analytics, and mentoring junior marketers.

Available to hire

With over 18 years of marketing experience across multiple sectors, I have developed effective strategies for DTC, B2C, and B2B markets. I bring expertise in digital, ecommerce, brand, and campaign planning with a creative, enthusiastic, and commercially driven mindset. I actively maintain and update my professional knowledge through the CIM CPD programme.

I have a growing interest in marketing for purpose-driven organisations, especially in aligning commercial success with sustainability values. My background includes brand development, ecommerce platform management, data-led marketing analytics, and mentoring junior marketers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Inter Founder (Part Time) at Nurture Box

March 1, 2025 - Present

Founded and currently grow an ethical gifting brand. Responsibilities include designing brand assets with Canva, creating and managing Shopify and Etsy stores with SEO focus, developing and implementing marketing strategies aligned with sustainability values, sourcing ethical and sustainable suppliers, and managing end-to-end brand development ensuring alignment with sustainability core values.

Senior Marketing Executive at The Geological Society Publishing House

March 1, 2025 - August 24, 2025

Managed marketing activities for direct-to-consumer book launches and ecommerce sale events. Analyzed campaign data to identify conversion improvements, managed cross-departmental email marketing user group with Adestra tool, implemented lead generation automation, produced SEO reports using GA4, SEMrush, and Search Console. Increased social media impressions via Hootsuite and worked with product managers to identify advocates, tripling top posts’ engagement. Partnered with sales to refine B2B targeting, doubling email open rates. Contributed to website redevelopment by reviewing wireframes and recommending ecommerce features. Served on Digital Steering Group and mentored a junior marketer. Organized logistics and stakeholder engagement for international academic conferences.

DTC Marketing Manager at Kids Imagination Zone (Fairy Glam Ltd)

May 1, 2023 - August 24, 2025

Led direct-to-consumer ecommerce activities for toy and gift brands, including sales growth via global marketplaces and websites with profit margin focus. Developed a new web store brand identity and managed agency design. Built and optimized Shopify ecommerce website for SEO, organized and ran product and lifestyle photoshoots supporting aspirational targeting and premium pricing. Collaborated on sustainable packaging project benchmarking industry standards and plan phased improvements. Managed performance metrics for sellers and products, implemented Linnworks for global order processing automation and stock level management improving stock availability and delivery. Conducted global stock analysis post-supply chain disruptions to rationalize inventory and unlock stranded stock.

B2B and B2C Marketing Manager at Lucy Locket (Fairy Glam Ltd)

April 30, 2021 - August 24, 2025

Built Amazon Marketplace revenue from zero to £1.7m annually across UK, EU, USA, and Australia. Managed product brands with graphic design agency including logo redesign, product packaging, infographics, and brand guidelines. Created SEO-optimized copywriting framework resulting in high visibility and Amazon's Choice badges. Identified new product opportunities generating significant revenue. Ran mentoring program for Erasmus students supporting digital skills. Managed Amazon PPC agency improving visibility and lowering ACOS. Organized and managed product photoshoots. Led a social media-driven project providing 'Dressing Up Boxes' to children's hospices, building community engagement.

Marketing Manager & Earlier Roles at Various IT Companies (Viglen, Business Systems International, European RAID Arrays)

December 31, 2009 - August 24, 2025

Held various marketing roles including team leadership, line management, event management, vendor partnerships with Intel and Sun Microsystems, technical copywriting, web content improvement, and campaign ROI analysis.