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Hi, I’m Shalena. I’m a marketing strategist, content creator, and blogger passionate about making marketing feel simple and impactful. Over the years, I’ve helped businesses and creators reach over 1 million people online, design campaigns that drive engagement, and build content strategies that deliver real results. I also run a lifestyle blog and podcast covering culture, business, and wellness, plus a growing Facebook community of 35,000+ women entrepreneurs. For me, it’s not just about numbers—it’s about helping people show up with confidence, grow their visibility, and share their stories in ways that truly resonate.…Hi, I’m Shalena. I’m a marketing strategist, content creator, and blogger passionate about making marketing feel simple and impactful. Over the years, I’ve helped businesses and creators reach over 1 million people online, design campaigns that drive engagement, and build content strategies that deliver real results. I also run a lifestyle blog and podcast covering culture, business, and wellness, plus a growing Facebook community of 35,000+ women entrepreneurs. For me, it’s not just about numbers—it’s about helping people show up with confidence, grow their visibility, and share their stories in ways that truly resonate.

Shalena W.

Marketing Strategist, Marketing Consultant

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Hi, I’m Shalena. I’m a marketing strategist, content creator, and blogger passionate about making marketing feel simple and impactful. Over the years, I’ve helped businesses and creators reach over 1 million people online, design campaigns that drive engagement, and build content strategies that deliver real results. I also run a lifestyle blog and podcast covering culture, business, and wellness, plus a growing Facebook community of 35,000+ women entrepreneurs. For me, it’s not just about numbers—it’s about helping people show up with confidence, grow their visibility, and share their stories in ways that truly resonate.…Hi, I’m Shalena. I’m a marketing strategist, content creator, and blogger passionate about making marketing feel simple and impactful. Over the years, I’ve helped businesses and creators reach over 1 million people online, design campaigns that drive engagement, and build content strategies that deliver real results. I also run a lifestyle blog and podcast covering culture, business, and wellness, plus a growing Facebook community of 35,000+ women entrepreneurs. For me, it’s not just about numbers—it’s about helping people show up with confidence, grow their visibility, and share their stories in ways that truly resonate.

Available to hire

Hi, I’m Shalena. I’m a marketing strategist, content creator, and blogger passionate about making marketing feel simple and impactful. Over the years, I’ve helped businesses and creators reach over 1 million people online, design campaigns that drive engagement, and build content strategies that deliver real results.

I also run a lifestyle blog and podcast covering culture, business, and wellness, plus a growing Facebook community of 35,000+ women entrepreneurs. For me, it’s not just about numbers—it’s about helping people show up with confidence, grow their visibility, and share their stories in ways that truly resonate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Shift Manager at McDonald's

August 22, 2025 - August 24, 2025

Led opening and closing store operations, supported the General Manager with daily operations, team supervision, and shift scheduling. Ensured quality control, customer satisfaction, and inventory management.

Chief Marketing Officer (CMO) at SWINC Marketing

January 1, 2025 - August 24, 2025

Spearheaded the development and execution of comprehensive marketing strategies to increase brand visibility and revenue growth. Conducted market research for product development, pricing strategies, and effective advertising campaigns. Managed content strategy and creation across multiple platforms to enhance engagement and lead generation. Developed and implemented successful marketing campaigns, resulting in a 30% increase in client acquisition. Supervised cross-functional teams to ensure alignment with company objectives and market trends.

Marketing Manager & Customer Service Manager at Anytime Fitness

August 1, 2023 - August 24, 2025

Managed all social media platforms, developing engaging content and executing targeted ad campaigns, resulting in a 20% increase in memberships. Handled customer service operations, addressing client inquiries, resolving complaints, and ensuring a positive client experience. Led local marketing initiatives and promotions to increase community engagement and brand awareness. Coordinated fitness events and workshops to enhance member experience and foster community connections. Analyzed marketing campaign performance and made strategic adjustments to optimize outcomes.

Marketing Manager at Anytime Fitness

November 1, 2022 - August 24, 2025

Managed social media channels, creating engaging content and running targeted ads, resulting in a 15% increase in gym memberships from social media leads. Assisted with website maintenance and local marketing initiatives. Led group fitness classes and provided personalized training, fostering a positive member experience.

Outbound Sales Manager at LiveReps Call Center

March 1, 2019 - August 24, 2025

Managed the Sales Department, developing training processes and maintaining sales goals. Personally responsible for generating $256,000 in sales within a span of 6 months. Provided leadership by setting an example in identifying significant sales opportunities and closing deals. Maintained records of sales contacts and provided weekly activity reports to ownership.

VP of Marketing at NuConnects Global

April 1, 2015 - August 24, 2025

Oversaw all sales and marketing operations, developing and implementing strategies to attract new customers and drive revenue growth. Created and implemented corporate policies and procedures, establishing standardized practices for the marketing department. Led a team of marketing professionals, providing guidance, training, and performance evaluations. Developed and implemented successful public relations initiatives, securing positive media coverage in major publications.

Recruiter/Account Manager at NuConnects Global

April 1, 2015 - August 24, 2025

Conducted interviews, reviewed applications, and evaluated applicant qualifications to meet monthly recruitment goals. Designed and implemented recruitment strategies, resulting in a 25% increase in successful placements. Maintained applicant tracking systems and ensured compliance with government regulations.

Marketing Consultant at Ward's Cleaning Solutions

June 1, 2013 - August 24, 2025

Directed business operations, marketing strategies, and client relationship management. Developed competitive advertising plans and oversaw employee training and operational policies. Acted as the face of the company in civic and professional community activities.

Shift Manager at McDonald's

August 1, 2005 - August 24, 2025

Managed daily shift operations, ensuring smooth customer service and quality control. Oversaw employee scheduling, training, and task assignments. Assisted with inventory management and cash handling.

Assistant Store Manager at McDonald's (ECS Partnership)

December 1, 2006 - August 24, 2025

Supported the General Manager in overseeing daily operations and achieving corporate performance targets. Managed staffing, scheduling, and employee development programs to maintain high service standards. Conducted store audits, compliance checks, and operational reporting for corporate review. Created and executed local advertising campaigns for the Harper Woods, MI location, increasing community visibility and driving additional customer traffic. Oversaw promotional efforts, ensuring brand consistency while tailoring messages to the local market.