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I am a results-driven freelance marketing consultant and growth strategist with over 17 years of experience delivering measurable marketing performance across a diverse range of industries. I have partnered with businesses from international premium brands to agile startups and scaling companies. My expertise includes building brand presence and marketing infrastructure from the ground up, scaling performance channels, and managing multiple priorities in high-pressure environments. I specialize in creating data-led, ROI-driven campaigns across digital, CRM, automation, social, SEO, paid advertising, and traditional media. My skills also include audience segmentation, analytics, and insight to optimize acquisition, retention, and brand growth. I work effectively at both strategic board levels and hands-on execution, collaborating seamlessly with client teams and stakeholders.…I am a results-driven freelance marketing consultant and growth strategist with over 17 years of experience delivering measurable marketing performance across a diverse range of industries. I have partnered with businesses from international premium brands to agile startups and scaling companies. My expertise includes building brand presence and marketing infrastructure from the ground up, scaling performance channels, and managing multiple priorities in high-pressure environments. I specialize in creating data-led, ROI-driven campaigns across digital, CRM, automation, social, SEO, paid advertising, and traditional media. My skills also include audience segmentation, analytics, and insight to optimize acquisition, retention, and brand growth. I work effectively at both strategic board levels and hands-on execution, collaborating seamlessly with client teams and stakeholders.

Catherine Pearson

Marketing Consultant, Marketing Strategist, Marketing Automation Specialist, +1

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I am a results-driven freelance marketing consultant and growth strategist with over 17 years of experience delivering measurable marketing performance across a diverse range of industries. I have partnered with businesses from international premium brands to agile startups and scaling companies. My expertise includes building brand presence and marketing infrastructure from the ground up, scaling performance channels, and managing multiple priorities in high-pressure environments. I specialize in creating data-led, ROI-driven campaigns across digital, CRM, automation, social, SEO, paid advertising, and traditional media. My skills also include audience segmentation, analytics, and insight to optimize acquisition, retention, and brand growth. I work effectively at both strategic board levels and hands-on execution, collaborating seamlessly with client teams and stakeholders.…I am a results-driven freelance marketing consultant and growth strategist with over 17 years of experience delivering measurable marketing performance across a diverse range of industries. I have partnered with businesses from international premium brands to agile startups and scaling companies. My expertise includes building brand presence and marketing infrastructure from the ground up, scaling performance channels, and managing multiple priorities in high-pressure environments. I specialize in creating data-led, ROI-driven campaigns across digital, CRM, automation, social, SEO, paid advertising, and traditional media. My skills also include audience segmentation, analytics, and insight to optimize acquisition, retention, and brand growth. I work effectively at both strategic board levels and hands-on execution, collaborating seamlessly with client teams and stakeholders.

Available to hire

I am a results-driven freelance marketing consultant and growth strategist with over 17 years of experience delivering measurable marketing performance across a diverse range of industries. I have partnered with businesses from international premium brands to agile startups and scaling companies. My expertise includes building brand presence and marketing infrastructure from the ground up, scaling performance channels, and managing multiple priorities in high-pressure environments.

I specialize in creating data-led, ROI-driven campaigns across digital, CRM, automation, social, SEO, paid advertising, and traditional media. My skills also include audience segmentation, analytics, and insight to optimize acquisition, retention, and brand growth. I work effectively at both strategic board levels and hands-on execution, collaborating seamlessly with client teams and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Campaign Strategy & Performance Manager at Full Fibre / BeFibre

August 1, 2024 - Present

Led end-to-end delivery of strategic multi-channel marketing campaigns across national wholesale and retail broadband brands. Executed full ownership of digital and offline acquisition channels driving performance through insight, segmentation, personalization, and continual optimization. Delivered a 143% uplift in lead generation and a 73% increase in conversion within six months. Introduced automated campaign workflows reducing manual workload by 63% and developed advanced audience profiling resulting in a 32% uplift in campaign engagement. Managed a six-figure budget and improved CRM nurture open and click-through rates substantially.

Salesforce & CRM Automation Specialist at Full Fibre / BeFibre

August 1, 2024 - August 24, 2025

Reengineered Salesforce infrastructure, customer database, and automated journey activities to support marketing operations and improve visibility of campaign performance.

Head Of Group Marketing & CRM at Ocean BMW

December 1, 2023 - August 24, 2025

Built and led an award-winning marketing function from scratch, managing strategic direction and full campaign lifecycle management across BMW, MINI, and Motorrad brands in the Devon & Cornwall region.

Freelance Marketing Consultant at Social Cat Communications

December 1, 2019 - Present

Worked remotely with a variety of national clients spanning industries including recruitment, retail, automotive, education, FMCG, telecommunications, mental health, and health & beauty. Delivered data-driven digital, CRM, email, social, paid media, traditional campaigns, CRM automation strategies, paid advertising, SEO, content building, social media marketing, event planning, traditional media, and scalable growth strategies for both startups and established brands.