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Hi, I'm Maira Hafiz, a passionate Senior Marketing Executive based in Dubai, UAE. With a strong academic background, including a Bachelor's degree in Commerce majoring in Marketing from the University of Wollongong where I graduated with distinction, I bring a combination of strategic thinking and hands-on execution to all marketing campaigns. Over the years, I've honed my skills working across diverse sectors from beauty and luxury to B2B services, leading multi-channel integrated campaigns, crafting compelling social media strategies, and driving measurable growth in brand visibility and customer engagement. I thrive on collaborating cross-functionally to optimize marketing efforts and produce engaging content that resonates with diverse audiences. Whether handling event marketing, influencer partnerships, or data-driven paid media optimizations, I prioritize creating meaningful connections that drive business results. If you want someone who combines creativity with analytical rigor and a friendly, approachable style, that’s me!…Hi, I'm Maira Hafiz, a passionate Senior Marketing Executive based in Dubai, UAE. With a strong academic background, including a Bachelor's degree in Commerce majoring in Marketing from the University of Wollongong where I graduated with distinction, I bring a combination of strategic thinking and hands-on execution to all marketing campaigns. Over the years, I've honed my skills working across diverse sectors from beauty and luxury to B2B services, leading multi-channel integrated campaigns, crafting compelling social media strategies, and driving measurable growth in brand visibility and customer engagement. I thrive on collaborating cross-functionally to optimize marketing efforts and produce engaging content that resonates with diverse audiences. Whether handling event marketing, influencer partnerships, or data-driven paid media optimizations, I prioritize creating meaningful connections that drive business results. If you want someone who combines creativity with analytical rigor and a friendly, approachable style, that’s me!

Maira Hafiz

Marketing Strategist, Marketing Consultant, Content Creator, +2

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Hi, I'm Maira Hafiz, a passionate Senior Marketing Executive based in Dubai, UAE. With a strong academic background, including a Bachelor's degree in Commerce majoring in Marketing from the University of Wollongong where I graduated with distinction, I bring a combination of strategic thinking and hands-on execution to all marketing campaigns. Over the years, I've honed my skills working across diverse sectors from beauty and luxury to B2B services, leading multi-channel integrated campaigns, crafting compelling social media strategies, and driving measurable growth in brand visibility and customer engagement. I thrive on collaborating cross-functionally to optimize marketing efforts and produce engaging content that resonates with diverse audiences. Whether handling event marketing, influencer partnerships, or data-driven paid media optimizations, I prioritize creating meaningful connections that drive business results. If you want someone who combines creativity with analytical rigor and a friendly, approachable style, that’s me!…Hi, I'm Maira Hafiz, a passionate Senior Marketing Executive based in Dubai, UAE. With a strong academic background, including a Bachelor's degree in Commerce majoring in Marketing from the University of Wollongong where I graduated with distinction, I bring a combination of strategic thinking and hands-on execution to all marketing campaigns. Over the years, I've honed my skills working across diverse sectors from beauty and luxury to B2B services, leading multi-channel integrated campaigns, crafting compelling social media strategies, and driving measurable growth in brand visibility and customer engagement. I thrive on collaborating cross-functionally to optimize marketing efforts and produce engaging content that resonates with diverse audiences. Whether handling event marketing, influencer partnerships, or data-driven paid media optimizations, I prioritize creating meaningful connections that drive business results. If you want someone who combines creativity with analytical rigor and a friendly, approachable style, that’s me!

Available to hire

Hi, I’m Maira Hafiz, a passionate Senior Marketing Executive based in Dubai, UAE. With a strong academic background, including a Bachelor’s degree in Commerce majoring in Marketing from the University of Wollongong where I graduated with distinction, I bring a combination of strategic thinking and hands-on execution to all marketing campaigns. Over the years, I’ve honed my skills working across diverse sectors from beauty and luxury to B2B services, leading multi-channel integrated campaigns, crafting compelling social media strategies, and driving measurable growth in brand visibility and customer engagement.

I thrive on collaborating cross-functionally to optimize marketing efforts and produce engaging content that resonates with diverse audiences. Whether handling event marketing, influencer partnerships, or data-driven paid media optimizations, I prioritize creating meaningful connections that drive business results. If you want someone who combines creativity with analytical rigor and a friendly, approachable style, that’s me!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Advanced

Malay

Advanced

Work Experience

Marketing Executive at Hays Middle East

August 1, 2024 - Present

Lead the end-to-end social media strategy for flagship B2B campaigns, achieving over 17% average click-through rates and reaching 30% of the regional audience. Supported multi-channel Salary Guide 2025 campaigns in GCC and KSA, managing survey rollouts and brand positioning efforts. Delivered integrated marketing campaigns across digital and traditional channels, created sales and brand enablement collateral, monitored analytics for performance optimization, managed three successful events, and collaborated with cross-functional and regional teams to ensure brand consistency. Produced creative assets including video, graphics, and copy geared towards engagement and lead generation.

Marketing Consultant at Self-Employed

July 31, 2024 - August 24, 2025

Provided strategic marketing leadership to diverse sectors across UAE and Southeast Asia, enhancing brand positioning and revenue. Consulted on paid and organic performance marketing, optimizing conversion rates and audience reach. Developed brand and content strategies increasing visibility by up to 30%. Managed influencer collaborations and partnerships to expand engagement. Conducted market and competitor research supporting market entry strategies, and enabled B2B sales growth through lead generation and business development support.

Senior Digital Marketing Executive at Apotheca Beauty

January 1, 2023 - August 24, 2025

Led PR and influencer marketing strategies securing collaborations with over 10 high-profile beauty creators, boosting brand visibility. Managed multiple influencer events and activations generating strong social media buzz. Optimized paid media campaigns across Meta, Google, and programmatic channels for maximum ROI. Developed CRM retention strategies improving email open rates through personalized segmentation and oversaw social media and content calendars aligned with brand promotions to maintain consistent messaging.

Marketing Executive at Dhamani Group

January 1, 2022 - August 24, 2025

Established and managed over five strategic brand partnerships enhancing reach and customer engagement. Managed e-commerce operations including product uploads and merchandising optimization, applying analytics to grow traffic. Produced performance reports to optimize campaigns and resource allocation. Improved marketing processes via technology integrations boosting productivity. Executed multi-channel campaigns increasing online traffic and store footfall by 20-40%. Coordinated influencer collaborations, brand photoshoots, luxury events, and VIP/press engagements leading to a 20% increase in qualified leads.

Social Media Executive at Apotheca Beauty

December 31, 2021 - August 24, 2025

Drove a 60%+ increase in organic social media engagement within one month and gained 700 followers in two months by introducing interactive content formats such as reels. Increased website conversion rates by 40% and SEO-driven organic traffic by 30%. Utilized social listening techniques to enhance brand perception by 25%. Enabled social commerce features resulting in direct online sales growth. Supported product launches with engaging content to maximize visibility and sales impact.