Social Media Manager at Instagram Coolcat Ink

Managed and planned content for social media aligned with brand identity and business objectives. Created visual and audiovisual content including image capture, video recording, and editing for Instagram, TikTok, and YouTube. Implemented organic and paid digital marketing strategies including creation, monitoring, and optimization of campaigns on Meta Ads. Wrote and sent newsletters focused on promotional campaigns, customer loyalty, and product launches. Created SEO-optimized blog articles and optimized product pages on the website including titles, descriptions, and keywords.

Social Media Manager at Bonabebe

Managed an Instagram page focused on increasing brand visibility and awareness. Defined KPIs including reach, number of followers, and engagement (likes, comments, shares). Planned and executed strategies to grow the page's followers, achieving a 35% increase. Significantly improved post reach through content optimization and performance analysis. Utilized Facebook Meta Business for content organization and metrics analysis.

Social Media Manager at Bone Babe

Gestão e planeamento de conteúdos para redes sociais, alinhados com a identidade da marca e objetivos comerciais; criação de conteúdos visuais e áudio-visuais para Instagram, TikTok e YouTube.

Social Media Manager at Internship Agency

Management and planning of content for social media, aligned with brand identity and business objectives. Creation of visual content (images and videos) for Instagram, TikTok and YouTube, including capturing, editing and post-production. Implementation of organic and paid digital marketing strategies, including creation, monitoring and optimization of campaigns on Meta Ads. Writing and sending newsletters focused on promotional campaigns, customer loyalty and product launches. Creation of SEO-optimized blog articles. Optimization of product pages on the website (titles, descriptions and keywords).

Social Media Manager (Intern) at Cool Cat Ink Agency

Management and planning of content for social media, aligned with brand identity and business objectives; creation of visual and audio content for Instagram, TikTok, and YouTube; implementation of organic and paid digital marketing strategies (Meta Ads); writing newsletters focusing on promotional campaigns, customer loyalty, and product launches; creation of SEO-optimized blog articles; optimization of product pages on the website.