I am a Senior UI/UX Designer with over 14 years of experience specializing in SaaS, websites, and mobile applications. I have a strong track record of enhancing user engagement and increasing revenue through data-driven redesigns and human-centered design strategies. My expertise includes Figma, AI integration in design systems, accessibility compliance, wireframing, user flows, and interaction design. Throughout my career, I have led teams internationally and driven significant improvements in user retention, conversion rates, and profitability. I am passionate about leveraging my extensive UI/UX leadership experience and design thinking to create impactful, accessible digital experiences that meet both business and user needs.

Alex Stefan

I am a Senior UI/UX Designer with over 14 years of experience specializing in SaaS, websites, and mobile applications. I have a strong track record of enhancing user engagement and increasing revenue through data-driven redesigns and human-centered design strategies. My expertise includes Figma, AI integration in design systems, accessibility compliance, wireframing, user flows, and interaction design. Throughout my career, I have led teams internationally and driven significant improvements in user retention, conversion rates, and profitability. I am passionate about leveraging my extensive UI/UX leadership experience and design thinking to create impactful, accessible digital experiences that meet both business and user needs.

Available to hire

I am a Senior UI/UX Designer with over 14 years of experience specializing in SaaS, websites, and mobile applications. I have a strong track record of enhancing user engagement and increasing revenue through data-driven redesigns and human-centered design strategies. My expertise includes Figma, AI integration in design systems, accessibility compliance, wireframing, user flows, and interaction design.

Throughout my career, I have led teams internationally and driven significant improvements in user retention, conversion rates, and profitability. I am passionate about leveraging my extensive UI/UX leadership experience and design thinking to create impactful, accessible digital experiences that meet both business and user needs.

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Experience Level

Expert
Expert
Expert

Language

English
Advanced
Spanish; Castilian
Intermediate
Romanian, Moldavian, Moldovan
Fluent

Work Experience

UI/UX Lead at DesignLion
November 1, 2022 - Present
Led the establishment of design operations, reducing component production time by 40% through Figma AI integrations and a new design system. Developed AI-generated templates for wireframes, cutting costs by 35% and increasing profits by 24%. Trained over 25 team members in prototype building and design critical thinking.
UI/UX Lead at Unified Practice
October 1, 2024 - August 24, 2025
Boosted user retention by 35% with a comprehensive onboarding flow redesign using Figma and usability testing, resulting in $1.2M additional revenue. Led the Flex Chart project that grew annual revenue by 11%. Collaborated with Product teams to reduce user discovery time by 29%.
UI/UX Lead at Pacific Precious Metals
September 1, 2022 - August 24, 2025
Conducted over 50 user interviews and A/B tests to optimize the checkout flow, increasing conversions by 22%. Increased revenue by up to 18% per store through data-driven redesigns. Managed a team of 8 designers servicing more than 20 clients.
UI/UX Lead at Retaildrive
November 1, 2016 - August 24, 2025
Improved user engagement by 40% by implementing new responsive design systems across iOS, iPad OS, Mac OS, and Windows. Led UX processes and usability interviews that reduced costs by 20% and improved conversions by 12%. Increased revenue by 29% across more than 140 brands in Europe and Canada.
Senior UI/UX Designer at Landmark Group
August 1, 2015 - August 24, 2025
Designed comprehensive design systems reducing costs by 22% and enhancing code performance by 29%. Led responsive web design efforts resulting in 35% sales increase. Optimized checkout user flow, driving a 17% revenue boost.
UI/UX Designer at Adswizz
May 1, 2014 - August 24, 2025
Improved time to market by 47% through creation of a shared framework between developers and designers. Built responsive web design framework improving development workflow by up to 60%. Redesigned dashboard boosting revenue by 23%.

Education

Computer Science at Titu Maiorescu University, Bucharest, Romania
January 1, 2014 - January 1, 2014

Qualifications

Google UX Design Certificate
January 1, 2025 - August 24, 2025
Certificate in User Experience | Nielsen Norman Group
January 1, 2015 - August 24, 2025

Industry Experience

Software & Internet, Financial Services, Healthcare, Retail

Experience Level

Expert
Expert
Expert

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