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I am a Senior UI/UX Designer with over 14 years of experience specializing in SaaS, websites, and mobile applications. I have a strong track record of enhancing user engagement and increasing revenue through data-driven redesigns and human-centered design strategies. My expertise includes Figma, AI integration in design systems, accessibility compliance, wireframing, user flows, and interaction design. Throughout my career, I have led teams internationally and driven significant improvements in user retention, conversion rates, and profitability. I am passionate about leveraging my extensive UI/UX leadership experience and design thinking to create impactful, accessible digital experiences that meet both business and user needs.…I am a Senior UI/UX Designer with over 14 years of experience specializing in SaaS, websites, and mobile applications. I have a strong track record of enhancing user engagement and increasing revenue through data-driven redesigns and human-centered design strategies. My expertise includes Figma, AI integration in design systems, accessibility compliance, wireframing, user flows, and interaction design. Throughout my career, I have led teams internationally and driven significant improvements in user retention, conversion rates, and profitability. I am passionate about leveraging my extensive UI/UX leadership experience and design thinking to create impactful, accessible digital experiences that meet both business and user needs.

Alex Stefan

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I am a Senior UI/UX Designer with over 14 years of experience specializing in SaaS, websites, and mobile applications. I have a strong track record of enhancing user engagement and increasing revenue through data-driven redesigns and human-centered design strategies. My expertise includes Figma, AI integration in design systems, accessibility compliance, wireframing, user flows, and interaction design. Throughout my career, I have led teams internationally and driven significant improvements in user retention, conversion rates, and profitability. I am passionate about leveraging my extensive UI/UX leadership experience and design thinking to create impactful, accessible digital experiences that meet both business and user needs.…I am a Senior UI/UX Designer with over 14 years of experience specializing in SaaS, websites, and mobile applications. I have a strong track record of enhancing user engagement and increasing revenue through data-driven redesigns and human-centered design strategies. My expertise includes Figma, AI integration in design systems, accessibility compliance, wireframing, user flows, and interaction design. Throughout my career, I have led teams internationally and driven significant improvements in user retention, conversion rates, and profitability. I am passionate about leveraging my extensive UI/UX leadership experience and design thinking to create impactful, accessible digital experiences that meet both business and user needs.

Available to hire

I am a Senior UI/UX Designer with over 14 years of experience specializing in SaaS, websites, and mobile applications. I have a strong track record of enhancing user engagement and increasing revenue through data-driven redesigns and human-centered design strategies. My expertise includes Figma, AI integration in design systems, accessibility compliance, wireframing, user flows, and interaction design.

Throughout my career, I have led teams internationally and driven significant improvements in user retention, conversion rates, and profitability. I am passionate about leveraging my extensive UI/UX leadership experience and design thinking to create impactful, accessible digital experiences that meet both business and user needs.

Skills

Figma

Adobe XD

AI Images

Experience Level

Figma

Expert

Adobe XD

Expert

AI Images

Expert

Language

English

Advanced

Spanish; Castilian

Intermediate

Romanian, Moldavian, Moldovan

Fluent

Work Experience

UI/UX Lead at DesignLion

November 1, 2022 - Present

Led the establishment of design operations, reducing component production time by 40% through Figma AI integrations and a new design system. Developed AI-generated templates for wireframes, cutting costs by 35% and increasing profits by 24%. Trained over 25 team members in prototype building and design critical thinking.

UI/UX Lead at Unified Practice

October 1, 2024 - August 24, 2025

Boosted user retention by 35% with a comprehensive onboarding flow redesign using Figma and usability testing, resulting in $1.2M additional revenue. Led the Flex Chart project that grew annual revenue by 11%. Collaborated with Product teams to reduce user discovery time by 29%.

UI/UX Lead at Pacific Precious Metals

September 1, 2022 - August 24, 2025

Conducted over 50 user interviews and A/B tests to optimize the checkout flow, increasing conversions by 22%. Increased revenue by up to 18% per store through data-driven redesigns. Managed a team of 8 designers servicing more than 20 clients.

UI/UX Lead at Retaildrive

November 1, 2016 - August 24, 2025

Improved user engagement by 40% by implementing new responsive design systems across iOS, iPad OS, Mac OS, and Windows. Led UX processes and usability interviews that reduced costs by 20% and improved conversions by 12%. Increased revenue by 29% across more than 140 brands in Europe and Canada.

Senior UI/UX Designer at Landmark Group

August 1, 2015 - August 24, 2025

Designed comprehensive design systems reducing costs by 22% and enhancing code performance by 29%. Led responsive web design efforts resulting in 35% sales increase. Optimized checkout user flow, driving a 17% revenue boost.

UI/UX Designer at Adswizz

May 1, 2014 - August 24, 2025

Improved time to market by 47% through creation of a shared framework between developers and designers. Built responsive web design framework improving development workflow by up to 60%. Redesigned dashboard boosting revenue by 23%.