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I am a results-driven Marketing & Ecommerce Specialist with over 4 years of experience in brand research, consumer insights, and digital strategy. I excel at turning complex data into compelling business stories that support decision-making and drive brand growth through effective digital campaigns and market insights. I’m skilled in ecommerce platform management, social media analytics, and marketing automation tools, with a passion for emerging technologies like AI. Throughout my career, I have successfully collaborated with clients and leadership teams to deliver data-driven marketing campaigns and optimize ecommerce experiences. I’m experienced in managing projects, generating insightful reports, and implementing loyalty programs to improve customer retention and sales performance. I’m currently open to UK-based and remote opportunities where I can leverage my digital marketing and data analysis expertise.…I am a results-driven Marketing & Ecommerce Specialist with over 4 years of experience in brand research, consumer insights, and digital strategy. I excel at turning complex data into compelling business stories that support decision-making and drive brand growth through effective digital campaigns and market insights. I’m skilled in ecommerce platform management, social media analytics, and marketing automation tools, with a passion for emerging technologies like AI. Throughout my career, I have successfully collaborated with clients and leadership teams to deliver data-driven marketing campaigns and optimize ecommerce experiences. I’m experienced in managing projects, generating insightful reports, and implementing loyalty programs to improve customer retention and sales performance. I’m currently open to UK-based and remote opportunities where I can leverage my digital marketing and data analysis expertise.

Javaria Shaheen

Marketing Strategist, Marketing Analyst, Marketing Automation Specialist, +2

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I am a results-driven Marketing & Ecommerce Specialist with over 4 years of experience in brand research, consumer insights, and digital strategy. I excel at turning complex data into compelling business stories that support decision-making and drive brand growth through effective digital campaigns and market insights. I’m skilled in ecommerce platform management, social media analytics, and marketing automation tools, with a passion for emerging technologies like AI. Throughout my career, I have successfully collaborated with clients and leadership teams to deliver data-driven marketing campaigns and optimize ecommerce experiences. I’m experienced in managing projects, generating insightful reports, and implementing loyalty programs to improve customer retention and sales performance. I’m currently open to UK-based and remote opportunities where I can leverage my digital marketing and data analysis expertise.…I am a results-driven Marketing & Ecommerce Specialist with over 4 years of experience in brand research, consumer insights, and digital strategy. I excel at turning complex data into compelling business stories that support decision-making and drive brand growth through effective digital campaigns and market insights. I’m skilled in ecommerce platform management, social media analytics, and marketing automation tools, with a passion for emerging technologies like AI. Throughout my career, I have successfully collaborated with clients and leadership teams to deliver data-driven marketing campaigns and optimize ecommerce experiences. I’m experienced in managing projects, generating insightful reports, and implementing loyalty programs to improve customer retention and sales performance. I’m currently open to UK-based and remote opportunities where I can leverage my digital marketing and data analysis expertise.

Available to hire

I am a results-driven Marketing & Ecommerce Specialist with over 4 years of experience in brand research, consumer insights, and digital strategy. I excel at turning complex data into compelling business stories that support decision-making and drive brand growth through effective digital campaigns and market insights. I’m skilled in ecommerce platform management, social media analytics, and marketing automation tools, with a passion for emerging technologies like AI.

Throughout my career, I have successfully collaborated with clients and leadership teams to deliver data-driven marketing campaigns and optimize ecommerce experiences. I’m experienced in managing projects, generating insightful reports, and implementing loyalty programs to improve customer retention and sales performance. I’m currently open to UK-based and remote opportunities where I can leverage my digital marketing and data analysis expertise.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Business & Marketing Manager at Cochani London

January 1, 2023 - Present

Led brand and consumer research identifying fragrance trends and competitor positioning. Produced sales analysis reports combining data with strategic insights. Managed Shopify ecommerce platform enhancing site design and checkout flow. Oversaw digital marketing campaigns including email marketing, influencer programs, and Meta ads, achieving up to 30% weekly sales growth. Conducted social media performance research, created engagement dashboards, and collaborated with leadership to present actionable recommendations. Implemented loyalty, subscription, and reward programs to boost customer retention. Designed data-driven visual reports and managed project workflows using Trello and Slack.

Freelance Virtual Assistant & Marketing Strategist

December 31, 2021 - August 24, 2025

Supported UK and international clients with data entry, business research, digital marketing, and reporting. Conducted market research and competitor analysis for small businesses. Managed social media content planning and analytics for Facebook, Instagram, and TikTok. Provided administrative and project management support ensuring timely task completion aligned to client objectives.