I left corporate to launch a hospitality venture blending wine tasting experiences with wellness practices. To stabilise income while I build, I’m available for short-term or part-time projects in PowerPoint design, marketing strategy & execution, sales outreach, client management and writing. 5 years of experience as client partner, ex-startups, ex-TikTok I'm currently 4 stars before I didn't want to get reviews from my past clients (they're good! check out my LinkedIn), but I won't disappoint promise!…

Christine Liu

I left corporate to launch a hospitality venture blending wine tasting experiences with wellness practices. To stabilise income while I build, I’m available for short-term or part-time projects in PowerPoint design, marketing strategy & execution, sales outreach, client management and writing. 5 years of experience as client partner, ex-startups, ex-TikTok I'm currently 4 stars before I didn't want to get reviews from my past clients (they're good! check out my LinkedIn), but I won't disappoint promise!…

Available to hire

I left corporate to launch a hospitality venture blending wine tasting experiences with wellness practices. To stabilise income while I build, I’m available for short-term or part-time projects in PowerPoint design, marketing strategy & execution, sales outreach, client management and writing.

5 years of experience as client partner, ex-startups, ex-TikTok

I’m currently 4 stars before I didn’t want to get reviews from my past clients (they’re good! check out my LinkedIn), but I won’t disappoint promise!

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Skills

Experience Level

Email Marketing
Expert
CRM
Expert
Data Visualization
Expert
Salesforce
Intermediate
Tableau
Intermediate
Canva
Intermediate
Figma
Intermediate
Klaviyo
Intermediate
Adobe Photoshop
Intermediate

Language

English
Fluent
Chinese
Fluent

Work Experience

Brand Partnerships Manager, Mid-Market & Startups at TikTok Inc.
December 31, 2024 - August 25, 2025
Led campaign planning and execution for close to 30 UK retail brands, significantly increasing brand recall and contributing to sales target achievement. Achieved a 55% year-on-year growth in advertising revenue by optimizing return-on-ad-spend. Acted as the customer advocate in cross-functional meetings, offering key insights that shaped product development and launch initiatives. Provided coaching to junior staff aligned with their individual goals.
Brand Partnerships Manager, Regional Key Accounts at TikTok Inc.
June 1, 2023 - August 25, 2025
Led planning and execution for a Fortune 500 Southeast Asia launch in collaboration with agencies and marketing teams. Drove a 3-7x year-on-year increase in TikTok media investments for three enterprise brands through strategic campaign launches, A/B testing, and operational improvements. Managed campaign reporting and quarterly business reviews with client and agency leadership. Developed an industry playbook used company-wide by leveraging internal data and external literature. Received two spot bonuses and nomination for Women's Leadership Program for exceptional performance.
Partnerships Manager at Nas.i.o
November 30, 2021 - August 25, 2025
Drove client satisfaction by creating and delivering highly customized landing pages and platform mock-ups for two enterprise clients. Ensured seamless collaboration between design, product, and engineering teams. Launched email marketing collateral and developed eCRM nurturing strategies in partnership with growth marketing.
Partnerships Manager at Ninja Van
August 31, 2021 - August 25, 2025
Collaborated with engineering to translate client requests into a customized API integration for major Chinese e-commerce platforms expanding into Southeast Asia, unlocking a revenue pipeline of $8M per quarter. Improved customer understanding by developing and deploying satisfaction surveys across six markets, providing monthly management reports with actionable insights.

Education

Bachelor of Business Management at Singapore Management University
January 11, 2030 - June 1, 2020
Certified Product Marketing Manager (CPMM) at Product Marketing Alliance
January 11, 2030 - September 1, 2024
Bachelor of Business Management at Singapore Management University
January 1, 2017 - June 1, 2020
Certified Product Marketing Manager (CPMM) at Product Marketing Alliance
January 1, 2024 - September 1, 2024

Qualifications

Certified Product Marketing Manager (CPMM)
January 11, 2030 - September 1, 2024

Industry Experience

Retail, Software & Internet, Transportation & Logistics, Professional Services, Media & Entertainment, Education
    paper Co-Author: Growing a Peer-to-Peer Mobile App Business

    Driven by a strong interest in Carousell’s growth trajectory, I initiated and co-authored a business strategy case study with my marketing professor, Prof. Seshan, and fellow students Nicole and Bonny.

    The case study is published by the university’s Centre for Management Practice and is used in classroom settings.

    See link here: https://www.twine.net/signin