Available to hire
I am a creative marketing professional and versatile writer with expertise in copywriting, editorial content, and multi-channel campaigns. I excel at connecting with authors, editors, and audiences to amplify visibility and drive engagement.
I bring a dynamic, audience-first approach to every project, with experience hosting podcasts and Instagram Live interviews. My passion lies in helping individuals and businesses communicate with clarity and impact through sharp editorial insight and bespoke marketing content.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Publisher Liaison at Barnes & Noble
January 31, 2025 - August 25, 2025Managed relationships and account management for assigned publishers including Penguin Random House, Sourcebooks, Hachette, HarperCollins, Abrams, Scholastic, Blackstone, and Chronicle Books. Negotiated support for priority titles, collaborated with internal teams to secure marketing assets to meet sales goals, and coordinated author events and marketing collateral. Identified new collaboration opportunities with external partners like DreamWorks, Apple TV+, Netflix, Arbor Day Foundation, and Warner Brothers. Produced podcast author interviews and blog content while executing marketing campaigns and preorder sweepstakes, contributing to sales growth and market share increase.
Category Marketing Manager, Adult Trade at Barnes & Noble
August 1, 2020 - August 25, 2025Focused on adult trade titles, worked with Trade Sales Director and Buyers to determine monthly publishing priorities, coordinated marketing efforts across email, social, dotcom, author events, and editorial teams. Managed creative assets for priority titles, developed commercial and marketing calendars, wrote marketing copy, and evaluated titles for national programs like Discover Great New Writers.
Marketing Manager at Springer Nature - Scientific American
November 30, 2018 - August 25, 2025Planned, developed, launched, and analyzed marketing campaigns across all channels for Scientific American. Worked with editorial and product teams to ensure brand consistency, managed reporting across channels using analytics, led campaign brainstorming and post-campaign analysis, advised on email marketing programs, and developed assets for editorial events. Promoted lead generation while ensuring GDPR compliance and expanded environmental initiatives.
Digital Marketing Manager at Springer Nature - Scientific American
June 1, 2018 - August 25, 2025Developed and oversaw digital marketing strategies including campaign execution, copywriting, A/B testing, promotion code management, and ad delivery coordination. Collaborated on social media strategy, lead generation, budget management, and partnerships including with the Alan Alda Center for Communicating Science. Wrote digital marketing copy across email, social media, and the website.
Assistant Marketing Manager at Springer Nature - Scientific American
June 1, 2017 - August 25, 2025Supported senior marketing manager in content sales growth, focused on ecommerce development, planned promotional calendar based on seasonality and news cycles, executed mail and gift campaigns, maintained a master categorized list of magazine covers, and wrote marketing copy for key campaigns.
Institutional Marketing and Account Development Specialist at Springer Nature
July 1, 2016 - August 25, 2025Supported institutional sales team with campaigns and librarian outreach, managed librarian database, served as Salesforce liaison, provided localization and bespoke sales support across US, Canada, EMEA and Latin America. Represented the company at library conferences and engaged the library community via social media.
Library Marketing Associate at Cambridge University Press
June 1, 2015 - August 25, 2025Managed marketing for US, Canada, and Latin America; created and implemented campaigns for online platforms and print reference books; collaborated with freelance designers; planned and represented Cambridge at major conferences; promoted forthcoming titles via media; created weekly email marketing campaigns; managed marketing assets for Latin American market; wrote marketing copy aligned with sales goals.
Library Sales & Marketing Assistant at Cambridge University Press
October 1, 2012 - August 25, 2025Planned and implemented marketing materials for print and online campaigns, managed library contact lists, collaborated to build marketing campaigns around products, and wrote email marketing copy for targeted campaigns.
College Sales & Marketing Intern at Cambridge University Press
September 1, 2011 - August 25, 2025Generated over 1,000 sales leads through targeted research, copyedited marketing materials, and wrote blogs highlighting internship experiences and projects.
Freelance Marketing & Editorial Professional | Copywriter | Content Strategist at Spinning Yarn LLC
June 1, 2025 - PresentWorking as a freelance writer and editor, I develop editorial and marketing content for individuals and businesses. My editorial services include developmental editing, line editing, copyediting, proofreading, beta reading, marketability evaluations, and SEO-driven blog writing. Marketing services include launch strategy, profile optimization for Amazon and Goodreads, copywriting for ads, websites, newsletters, social media content strategy, newsletter setup and audience growth guidance, ad copywriting, and memorable brand positioning.
Publisher Liaison at Barnes & Noble
January 1, 2025 - September 1, 2025Managed relationships and accounts for top publishing partners like Penguin Random House and Scholastic, aligning priorities with sales goals. Negotiated publisher support for key titles. Collaborated cross-functionally to execute high-impact campaigns and title launches. Developed partnerships with entertainment and media partners, led national marketing initiatives including authorless events, pre-order sweepstakes, signed editions, and multi-channel activations. Evaluated titles for key programs. Created compelling marketing copy and contributed editorial content to the B&N Reads blog. Promoted authors via podcasts, events, and meet & greets. Monitored sales trends to maximize profitability and market share.
Category Marketing Manager, Adult Trade at Barnes & Noble
August 1, 2020 - September 1, 2025Directed marketing strategy for adult trade titles, collaborating with Sales Directors and Buyers. Planned and executed cross-channel campaigns including email, social, events, and editorial. Managed creative assets and partner relationships. Developed company-wide commercial calendar. Wrote marketing copy blending creativity and strategy. Designed seasonal and annual marketing plans for marquee authors. Evaluated titles nominated for discovery programs and contributed editorial insight.
Marketing Manager at Scientific American Magazine
November 30, 2018 - September 1, 2025Planned, executed, and analyzed multi-channel campaigns in collaboration with editorial and product teams. Developed campaign reporting using Google Analytics. Wrote targeted marketing copy for emails, newsletters, social media, direct mail, and collateral. Led brainstorming and post-campaign review meetings to improve ongoing processes. Built partnerships with internal Springer Nature teams and external organizations to expand sustainable initiatives and audience reach. Supported and promoted editorial events to increase brand awareness and lead generation.
Digital Marketing Manager at Scientific American Magazine
June 1, 2018 - September 1, 2025Directed digital marketing campaigns including copywriting, creative oversight, A/B testing, tracking, and promotion code management. Partnered with email marketing and engagement editors to develop social and email strategies targeting lead generation and audience engagement. Managed on-site product merchandising and optimized digital ad performance. Developed and executed partnership campaigns with science communication centers and blogging courses.
Assistant Marketing Manager at Scientific American Magazine
June 30, 2017 - September 1, 2025Supported Senior Marketing Manager of Acquisition to grow content sales across print and digital channels. Planned and executed promotional campaigns including direct mail and seasonal gift campaigns. Created and maintained a master catalog of magazine covers for streamlined marketing and archival efforts. Wrote marketing copy for key campaigns across multiple platforms.
Institutional Marketing and Account Development Specialist at Springer Nature
July 1, 2016 - September 1, 2025Supported institutional sales team in renewal and sales cycles via promotional campaigns and librarian outreach. Managed targeted campaigns and customer databases to drive engagement and usage of Springer Nature resources. Collaborated cross-functionally to ensure messaging and marketing asset alignment for US, Canada, EMEA, and Latin America markets. Represented Springer Nature at major library conferences and engaged audiences via social media.
Library Marketing Associate at Cambridge University Press
June 1, 2015 - September 1, 2025Planned and executed cross-divisional campaigns for print, journals, and backlist titles across US, Canada, and Latin America. Developed event collateral and coordinated in-person events including receptions and conference booths. Managed weekly email campaigns and wrote copy integrating publicity and current events to drive engagement. Collaborated with freelance designers and internal teams to ensure visually compelling and on-brand marketing materials.
Library Sales & Marketing Assistant at Cambridge University Press
October 1, 2012 - September 1, 2025Implemented targeted marketing campaigns for print and online library products. Managed library contact lists and collaborated with Sales & Marketing Director to execute campaigns. Wrote email and social copy for title-specific campaigns contributing to lead generation and engagement.
College Sales & Marketing Intern at Cambridge University Press
September 1, 2011 - September 1, 2025Generated over 1,000 sales leads through targeted research for the sales team. Copyedited marketing materials and wrote blogs documenting internship projects.
Freelance Marketing & Editorial Professional | Copywriter | Content Strategist at Spinning Yarn LLC
June 1, 2025 - PresentWorking as a freelance writer and editor to help individuals and businesses communicate clearly and impactfully. Offering editorial services such as developmental editing, line editing, copyediting, proofreading, beta reading, marketability and audience-fit evaluations, and SEO-driven blog writing. Providing marketing services including launch strategy, campaign planning, profile/page optimization for Amazon and Goodreads, ad copywriting, social media strategy, newsletter setup and audience growth, and memorable branding through blurbs and tagline development.
Publisher Liaison at Barnes & Noble
January 31, 2025 - September 1, 2025Managed relationships and accounts with top publishing partners to align priorities and sales goals. Negotiated publisher support for key titles securing additional funds, exclusive assets, author participation, and co-marketing to drive visibility and profitability. Collaborated with cross-functional teams to execute high-impact campaigns and title launches. Developed strategic partnerships with entertainment and media firms linking books to major cultural moments. Led national marketing initiatives including authorless events in 650+ stores, preorder sweepstakes, signed and exclusive editions, and multi-channel activations. Created compelling marketing copy and contributed to the Barnes & Noble Reads blog. Promoted authors via podcasts, consumer events, and bookseller meet-and-greets while monitoring sales trends to maximize profitability and reduce returns.
Category Marketing Manager, Adult Trade at Barnes & Noble
August 1, 2020 - September 1, 2025Directed marketing strategy for adult trade titles, collaborating with trade sales directors and buyers to set monthly publishing priorities. Planned and executed multi-channel campaigns to elevate visibility of key titles and authors. Managed creative assets and publisher relationships for campaign alignment and maximum promotional impact. Developed the Commercial Calendar to streamline company-wide priorities across categories. Wrote marketing copy blending creativity with strategy to engage readers. Designed seasonal and annual marketing plans for marquee authors including Stephen King and David McCullough. Evaluated titles for nomination to discovery programs and influenced editorial selection decisions.
Marketing Manager at Scientific American Magazine
November 30, 2018 - September 1, 2025Planned, executed, and analyzed multi-channel campaigns including digital, print, email, social, and insert cards. Collaborated with editorial, art direction, and product teams. Developed campaign reporting using Google Analytics to optimize ROI and audience engagement. Wrote compelling copy for targeted emails, newsletters, social media, direct mail, and event collateral. Led brainstorming and post-campaign reviews ensuring team alignment and process improvements. Built cross-brand partnerships with internal and external organizations to expand sustainable initiatives and audience reach. Supported and promoted editorial events to increase brand awareness and lead generation.
Digital Marketing Manager at Scientific American Magazine
June 1, 2018 - September 1, 2025Directed digital marketing campaigns including copywriting, creative development oversight, A/B testing, link tracking, and promotion code management. Partnered with email marketing and engagement teams to develop social and email strategies targeting lead generation and audience engagement. Managed on-site product merchandising and optimized digital ad performance. Developed and executed partnership campaigns including projects for the Alan Alda Center for Communicating Science and the Kavli Foundation’s Science Blogging Course.
Assistant Marketing Manager at Scientific American Magazine
June 1, 2017 - September 1, 2025Supported senior marketing manager of acquisition in growing content sales across print and digital channels. Planned and executed promotional campaigns including direct mail, insert cards, and seasonal gift campaigns. Created and maintained master catalog of magazine covers to streamline marketing and archival efforts. Wrote marketing copy for key campaigns across multiple platforms.
Institutional Marketing and Account Development Specialist at Springer Nature
July 1, 2016 - September 1, 2025Supported institutional sales team in renewal and sales cycles via promotional campaigns and librarian outreach. Managed targeted campaigns and customer database to drive engagement and use of Springer Nature resources. Collaborated cross-functionally to align messaging and marketing assets for multiple regions including US, Canada, EMEA, and Latin America. Represented Springer Nature at major library conferences and engaged library audiences through social media.
Library Marketing Associate at Cambridge University Press
June 1, 2015 - September 1, 2025Planned and executed cross-divisional campaigns for print, journals, and backlist titles across US, Canada, and Latin America. Developed event collateral and coordinated in-person events including receptions, lunch & learns, and conference booths. Managed weekly email campaigns and wrote copy integrating publicity and current events to drive engagement. Collaborated with freelance designers and internal teams to ensure marketing materials were visually compelling and on brand.
Library Sales & Marketing Assistant at Cambridge University Press
October 1, 2012 - September 1, 2025Implemented targeted marketing campaigns for print and online library products. Managed library contact lists and collaborated with sales and marketing director to execute campaigns. Wrote email and social copy for title-specific campaigns contributing to lead generation and engagement.
College Sales & Marketing Intern at Cambridge University Press
September 1, 2011 - September 1, 2025Generated 1,000+ sales leads through targeted research for the sales team. Copyedited marketing materials and wrote blog posts documenting internship projects.
Education
Bachelor of Arts, English at Hartwick College
August 1, 2006 - May 1, 2010Bachelor of Arts, English at Hartwick College
August 1, 2006 - May 1, 2010Bachelor of Arts, English at Hartwick College
August 1, 2006 - May 1, 2010Qualifications
Richard K. Meeker Award - Hartwick College/English Department
January 1, 2010 - August 25, 2025Marketing Award - Springer Nature / NRG Marketing
January 1, 2018 - August 25, 2025Marketing Award — Springer Nature/NRG Marketing
January 1, 2018 - September 1, 2025Richard K. Meeker Award — Hartwick College/English Department
January 1, 2010 - September 1, 2025Richard K. Meeker Award
January 1, 2010 - September 1, 2025Marketing Award — Springer Nature / NRG Marketing
January 1, 2018 - September 1, 2025Industry Experience
Media & Entertainment, Education, Consumer Goods, Retail, Professional Services, Other, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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