I am a detail-oriented creative professional with extensive experience in graphic design, art direction, and marketing. Throughout my career, I have handled every aspect of advertising development, from concept and copywriting to design and production across a variety of media including print, outdoor advertising, and digital platforms. I am passionate about generating original, creative design solutions that meet client needs and delivering impactful marketing strategies. My skills span graphic design, marketing, branding, and social media management, supported by strong verbal and graphic communication. I have successfully managed and coordinated creative teams and projects, ensuring that design and production timelines are met even under demanding deadlines. I enjoy traveling, volunteering, singing, and continuously expanding my knowledge in related fields to maintain a competitive edge in creative advertising.…

Kyle Neo

I am a detail-oriented creative professional with extensive experience in graphic design, art direction, and marketing. Throughout my career, I have handled every aspect of advertising development, from concept and copywriting to design and production across a variety of media including print, outdoor advertising, and digital platforms. I am passionate about generating original, creative design solutions that meet client needs and delivering impactful marketing strategies. My skills span graphic design, marketing, branding, and social media management, supported by strong verbal and graphic communication. I have successfully managed and coordinated creative teams and projects, ensuring that design and production timelines are met even under demanding deadlines. I enjoy traveling, volunteering, singing, and continuously expanding my knowledge in related fields to maintain a competitive edge in creative advertising.…

Available to hire

I am a detail-oriented creative professional with extensive experience in graphic design, art direction, and marketing. Throughout my career, I have handled every aspect of advertising development, from concept and copywriting to design and production across a variety of media including print, outdoor advertising, and digital platforms. I am passionate about generating original, creative design solutions that meet client needs and delivering impactful marketing strategies.

My skills span graphic design, marketing, branding, and social media management, supported by strong verbal and graphic communication. I have successfully managed and coordinated creative teams and projects, ensuring that design and production timelines are met even under demanding deadlines. I enjoy traveling, volunteering, singing, and continuously expanding my knowledge in related fields to maintain a competitive edge in creative advertising.

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Work Experience

Freelance Graphic Designer
July 1, 2007 - Present
Manage all aspects of advertising development from concept through production including copywriting, design, and production. Create appealing graphics and coordinate collateral production for sales and marketing materials, outdoor advertising, point-of-purchase displays, and digital content. Oversee artwork design, production, and timelines to meet deadlines, supervise creative development with external agencies, and participate in hiring and interviewing creative staff. Plan and develop marketing strategies, handle public relations, and deliver promotional campaigns and presentations for new services. Responsible for media planning and buying, ensuring client satisfaction and improving customer service.
Senior Graphic Designer / F&N Coca-Cola at F&N Coca-Cola
February 28, 2007 - August 25, 2025
Responsible for all advertising development stages from concept to production including copywriting, design, and management. Produced graphics for advertisements, brochures, packaging, menus, catalogues, and outdoor equipment such as coolers and vending machines. Designed large scale wall murals, notably for Singapore Changi Airport Terminal 2.
Senior Graphic Designer / Super Coffeemix at Super Coffeemix
June 30, 2007 - August 25, 2025
Worked as Senior Graphic Designer responsible for marketing and advertising design and production.
Art Director at West Egrets Technologies & Services
November 30, 2005 - August 25, 2025
Strategized and developed creative branding, advertising campaigns, and marketing messages. Directed visual representation of concepts and publications, supervised design staff, reviewed and approved artwork and photography, liaised with clients to develop artistic approach and style, coordinated with creative departments, and managed budgets and timelines. Oversaw multiple junior graphic designers and various beverage packaging and print design projects.
Freelance Graphic Designer
July 1, 2007 - Present
Managed all aspects of advertising development including concept creation, copywriting, design, and production. Created appealing graphics, text, and images for various advertisements, brochures, packaging, catalogs, and marketing collaterals encompassing print media and outdoor advertising such as billboards, buses, and airports. Directed design and creative art for Point-of-Purchase displays and prepared mock-up sales materials. Coordinated artwork timelines to meet tight deadlines and supervised creative development both in-house and through external agencies. Experienced in hiring and interviewing creative positions. Also, developed marketing research, strategies, plans, and promotional ideas tailored to new service launches and client feedback improvements.
Senior Graphic Designer / F&N Coca-Cola Marketing & Advertising at F&N Coca-Cola
February 28, 2007 - August 25, 2025
Handled all stages of advertising development from concept through to production, including copywriting, design, and final outputs. Produced graphics and texts for advertisements, brochures, packaging, menus, catalogs, and outdoor equipment such as coolers and vending machines. Delivered large scale wall murals for Singapore Changi Airport Terminal 2. Managed marketing and advertising projects with creativity and technical expertise.
Senior Graphic Designer / Super Coffeemix Marketing & Advertising at Super Coffeemix
June 30, 2007 - August 25, 2025
Provided senior-level graphic design services focusing on marketing and advertising. Delivered creative collateral supporting product promotions and brand identity during tenure.
Art Director at West Egrets Technologies & Services
November 30, 2005 - August 25, 2025
Strategized and developed innovative branding, advertising campaigns, and marketing messages. Led the development of visual styles for publications, campaigns, and media productions. Supervised design staff and approved designs including artwork, photography, and graphics. Coordinated with clients to establish artistic direction and managed budgets and timelines. Oversaw four junior graphic designers, ensuring schedules and artwork quality aligned with objectives.

Education

Diploma in Visual Communication at Nanyang Academy of Fine Art
January 1, 1998 - January 1, 2001
'O' Level at Yishun Town Secondary School
January 1, 1993 - January 1, 1997
PSLE at Kebun Baru Primary School
January 1, 1987 - January 1, 1992
PSLE at Kebun Baru Primary School
January 1, 1987 - January 1, 1992
‘O’ Level at Yishun Town Secondary School
January 1, 1993 - January 1, 1997
Diploma in Visual Communication at Nanyang Academy of Fine Art
January 1, 1998 - January 1, 2001

Qualifications

Merit Prize Winner - Retiree Association Logo Design Competition, Singapore Police Force
January 1, 2003 - August 25, 2025
Merit Prize Winner - Retiree Association Logo Design Competition, Singapore Police Force
January 1, 2003 - August 25, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality
    uniE621 Campaign Overview: Tongle Wellness Instagram Series
    I designed a holistic campaign for Tongle Wellness that blended strategic copywriting, visual design, and targeted marketing to grow brand awareness and deepen engagement with their wellness community. Content Development Cointext (Core Messaging): Each post was built around Tongle Wellness’s core values: balance, mindfulness, and accessible wellness. The messaging was designed to educate, inspire, and invite action — moving from short motivational hooks to deeper insights. Tone & Voice: Warm, nurturing, and inclusive — making wellness approachable rather than intimidating. Visual Design Brand Consistency: A calming color palette, soft gradients, and clean typography ensured every post aligned with Tongle’s identity. Content Formats: Carousels for step-by-step guidance, single posts for motivational quotes, and reels for quick wellness tips — optimized for Instagram’s algorithm. Design Strategy: Every graphic emphasized visual breathing space, reflecting the brand’s ethos of calm and clarity. Marketing Strategy Posting Cadence: Balanced mix of high-engagement posts (reels & carousels) with evergreen educational content. Hashtags & Captions: Carefully selected hashtags for discoverability, paired with CTAs prompting saves, shares, and comments. Community Engagement: Campaign extended into Stories with polls, Q&As, and “wellness check-ins” to foster two-way conversation. How Each Phase Encompassed the Whole Cointext anchored the story → making sure every visual and caption connected back to wellness principles. Design elevated the message → translating abstract wellness ideas into visually calm, shareable formats. Marketing amplified the reach → ensuring the content didn’t just look good, but performed by engaging Tongle’s ideal audience.…