DD

Diego Diaz Barroso

Available to hire

Hi, I'm Diego Diaz Barroso, a Full Stack Technical Leader with a strong focus on frontend development.

About

Hi, I’m Diego Diaz Barroso, a Full Stack Technical Leader with a strong focus on frontend development. I have led migrations and feature design for complex web applications, shaping user experiences and delivering scalable UI architectures. My work combines client-side craft with solid back-end foundations, underpinned by data-driven decisions and performance optimization.

Most recently at MediaLab, I migrated a social-network-like web app to Next.js (SSR and App Router), improved SEO, and contributed new UI/UX ideas. I also participated in weekly on-calls and managed infrastructure on GCP/AWS, collaborating with product and design teams to ship robust features.

  • 16 years' experience
  • Joined August 2025

Industry experience

  • Software & Internet
  • Financial Services
  • Healthcare
  • Media & Entertainment
  • Retail
  • Professional Services

Work experience· 18 roles

Full Stack Technical Leader - React Senior Developer · GenUIDec 2024 – Sep 2025 · 10 mos

Led development of customer tools and features as a Full Stack Engineer/Software Engineer. Migrated a PHP site to React SSR; handled frontend and backend tasks, SEO improvements, and related feature enhancements. Conducted research and proofs-of-concept for Shopify SEO integrations.

Full Stack Developer / Senior Frontend Engineer (Next.js) · MediaLabJan 2024 – Present · 2 yrs 11 mos

In charge of migrating a web application (a social-network-like platform) and designing features as a full-stack engineer with a strong frontend focus. Migrated WorldstarHipHop PHP site to Next.js (SSR and App Router), improved SEO, added new features, and proposed UI/UX improvements based on log data from Firebase and Mixpanel. Participated in weekly on-call and infrastructure setup/maintenance on GCP/AWS.

Full Stack Technical Leader - React senior developer · GenUIJan 2024 – Aug 2025 · 1 yr 8 mos

Led full stack development for customer tools with React. Migrated PHP site to React for Zulily, handling both front-end and back-end, working on SEO improvements and Shopify proof of concepts. Developed mobile app for Bend Payments using React Native, managing client requirements, demos, and feedback.

Full Stack Technical Leader - React/Nextjs senior developer · MediaLabJan 2024 – Present · 2 yrs 11 mos
Full Stack Technical Leader - React Senior Developer · GenUIJan 2024 – Aug 2025 · 1 yr 8 mos
Full Stack Developer - Nextjs Senior Developer · MediaLabJan 2024 – Present · 2 yrs 11 mos
Full Stack Technical Leader - React Senior Developer · Austin SoftwareDec 2022 – Sep 2025 · 2 yrs 10 mos
Full Stack Technical Leader - React senior developer · Austin SoftwareJan 2022 – Aug 2025 · 3 yrs 8 mos

Education

Bachelor's Degree in Software Engineering · National Technological University (UTN)2030 – 2025
Bachelor's Degree · National Technological University (UTN)2030 – 2025
Bachelor's Degree in Software Engineering · National Technological University (UTN)2030 – 2025

Certifications and awards

Bachelor's Degree in Software Engineering2030 – 2025

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