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Hi, I'm Diego Diaz Barroso, a Full Stack Technical Leader with a strong focus on frontend development. I have led migrations and feature design for complex web applications, shaping user experiences and delivering scalable UI architectures. My work combines client-side craft with solid back-end foundations, underpinned by data-driven decisions and performance optimization. Most recently at MediaLab, I migrated a social-network-like web app to Next.js (SSR and App Router), improved SEO, and contributed new UI/UX ideas. I also participated in weekly on-calls and managed infrastructure on GCP/AWS, collaborating with product and design teams to ship robust features.…Hi, I'm Diego Diaz Barroso, a Full Stack Technical Leader with a strong focus on frontend development. I have led migrations and feature design for complex web applications, shaping user experiences and delivering scalable UI architectures. My work combines client-side craft with solid back-end foundations, underpinned by data-driven decisions and performance optimization. Most recently at MediaLab, I migrated a social-network-like web app to Next.js (SSR and App Router), improved SEO, and contributed new UI/UX ideas. I also participated in weekly on-calls and managed infrastructure on GCP/AWS, collaborating with product and design teams to ship robust features.

Diego Diaz Barroso

Full Stack Developer, Back-End Developer, Front-End Developer, +3

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Hi, I'm Diego Diaz Barroso, a Full Stack Technical Leader with a strong focus on frontend development. I have led migrations and feature design for complex web applications, shaping user experiences and delivering scalable UI architectures. My work combines client-side craft with solid back-end foundations, underpinned by data-driven decisions and performance optimization. Most recently at MediaLab, I migrated a social-network-like web app to Next.js (SSR and App Router), improved SEO, and contributed new UI/UX ideas. I also participated in weekly on-calls and managed infrastructure on GCP/AWS, collaborating with product and design teams to ship robust features.…Hi, I'm Diego Diaz Barroso, a Full Stack Technical Leader with a strong focus on frontend development. I have led migrations and feature design for complex web applications, shaping user experiences and delivering scalable UI architectures. My work combines client-side craft with solid back-end foundations, underpinned by data-driven decisions and performance optimization. Most recently at MediaLab, I migrated a social-network-like web app to Next.js (SSR and App Router), improved SEO, and contributed new UI/UX ideas. I also participated in weekly on-calls and managed infrastructure on GCP/AWS, collaborating with product and design teams to ship robust features.

Available to hire

Hi, I’m Diego Diaz Barroso, a Full Stack Technical Leader with a strong focus on frontend development. I have led migrations and feature design for complex web applications, shaping user experiences and delivering scalable UI architectures. My work combines client-side craft with solid back-end foundations, underpinned by data-driven decisions and performance optimization.

Most recently at MediaLab, I migrated a social-network-like web app to Next.js (SSR and App Router), improved SEO, and contributed new UI/UX ideas. I also participated in weekly on-calls and managed infrastructure on GCP/AWS, collaborating with product and design teams to ship robust features.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Full Stack Developer - Nextjs Senior Developer at MediaLab

January 1, 2024 - Present

Leading migration of a social network type web application from a PHP site to Next.js, focusing on front-end development, SEO improvements, and feature design. Responsible for UI/UX proposals, architectural design decisions, log data analysis with Firebase and Mixpanel, infrastructure setup and maintenance on GCP/AWS, as well as weekly on-call duties.

Full Stack Technical Leader - React Senior Developer at GenUI

January 1, 2024 - August 25, 2025

Led development and designed features for customer tools using React and back-end technologies. Managed migration of PHP site to React with server side rendering for Zulily. Worked on SEO improvements and Shopify proof of concepts. Developed a mobile app with React Native for Bend Payments, involving client communication, demos, and feedback gathering.

Full Stack Technical Leader - React Senior Developer at Austin Software

January 1, 2022 - August 25, 2025

Developed customer tools as a front-end and back-end engineer using React and Node.js. Led team responsible for Truepill tools, reviewing PRs, improving methodologies, and meeting deadlines. Developed core tool for Perfect Recall on React front-end with GraphQL, collaborating on Python back-end.

Full Stack Technical Leader - React Senior Developer at BairesDev

January 1, 2021 - August 25, 2025

Developed front-end tools for Pinterest using React and collaborated on Python back-end. Led development of user and admin tools for IQVIA project utilizing Node.js, React (Domain Driven Design, Redux) and managing team leadership.

.NET Full Stack Technical Leader at Endava (ex Velocity Partners)

January 1, 2019 - August 25, 2025

Led multiple projects including company website and stock management mobile app integrating Google Spreadsheets and Auth2. Mentored junior developers and ensured technical quality. Developed admin tools for WebMD with ASP.NET, C#, MVC, React, Node.js, and Angular. Created mobile app Quipo for financial decision making with multiple technologies including .NET/C#, React Native, and SQL databases.

.NET Full Stack Engineer at WB Systems

January 1, 2010 - August 25, 2025

Designed and developed various projects including web and mobile apps (Amplachip), ERP software (Genesis/Megatone) using SOA architecture, BI projects, SharePoint sites, Help Desk and Workflow solutions. Developed Manager Self Service site for CEMEX interfacing with SAP. Employed a wide range of technologies including .NET/C#, ASP.NET, MVC, SOA, Entity Framework, databases such as Oracle, SQL Server, and other frameworks and tools.

Full Stack Technical Leader - React/Nextjs senior developer at MediaLab

January 1, 2024 - Present

Leading full stack development focused on frontend using Next.js. Responsible for migrating a social network web application, designing new features, maintaining SEO, improving and adding features, proposing UI/UX ideas, making architectural decisions, analyzing log data with Firebase and Mixpanel, handling weekly on-calls, and managing infrastructure on GCP and AWS.

Full Stack Technical Leader - React senior developer at GenUI

January 1, 2024 - August 25, 2025

Led full stack development for customer tools with React. Migrated PHP site to React for Zulily, handling both front-end and back-end, working on SEO improvements and Shopify proof of concepts. Developed mobile app for Bend Payments using React Native, managing client requirements, demos, and feedback.

Full Stack Technical Leader - React senior developer at Austin Software

January 1, 2022 - August 25, 2025

Developed customer tools and features as a front-end and back-end engineer. Worked for Truepill using React and Node.js including team leadership, performance, and code reviews. Built core tool for Perfect Recall in React, using GraphQL and Python backend collaboration.

Full Stack Technical Leader - React senior developer at BairesDev

January 1, 2021 - August 25, 2025

Developed tools for Pinterest focusing on React front-end and supporting Python backend. Led development for IQVIA user and admin tools with Node.js, React implementing Domain Driven Design and Redux, while leading the team.

.NET Full Stack Technical Leader at Endava (ex Velocity Partners)

January 1, 2019 - August 25, 2025

Led development of company website and a mobile stock management app integrated with Google Spreadsheets and OAuth2. Mentored juniors and oversaw technical requirements as part of NeweN initiative. Key projects included admin tools for WebMD (using ASP.NET, C#, React, NodeJS, Angular), Quipo economic decision mobile application, and other projects using multiple technologies such as .NET, React, Redux, NodeJS, Xamarin, SQL Server, and SAP integration.

.NET Full Stack Engineer at WB Systems

January 1, 2010 - August 25, 2025

Developed and designed multiple projects including Amplachip (web and mobile apps), Genesis/Megatone ERP software using SOA architecture, BI and SharePoint projects, Help Desk/Workflows using SOA, Manager Self Service web application interfacing with SAP, and GDI Customers app with Oracle database. Utilized .NET, C#, VB.NET, ASP.NET, SOA, Windows Forms, Entity Framework, SQL Server, Oracle, among other technologies.

Full Stack Developer / Senior Frontend Engineer (Next.js) at MediaLab

January 1, 2024 - Present

In charge of migrating a web application (a social-network-like platform) and designing features as a full-stack engineer with a strong frontend focus. Migrated WorldstarHipHop PHP site to Next.js (SSR and App Router), improved SEO, added new features, and proposed UI/UX improvements based on log data from Firebase and Mixpanel. Participated in weekly on-call and infrastructure setup/maintenance on GCP/AWS.

Full Stack Technical Leader - React Senior Developer at GenUI

December 31, 2024 - September 17, 2025

Led development of customer tools and features as a Full Stack Engineer/Software Engineer. Migrated a PHP site to React SSR; handled frontend and backend tasks, SEO improvements, and related feature enhancements. Conducted research and proofs-of-concept for Shopify SEO integrations.

Full Stack Technical Leader - React Senior Developer at Austin Software

December 31, 2022 - September 17, 2025

Developed customer tools as a Front-End/Software Engineer. Led front-end and back-end work for Truepill projects, implemented Stripe, Apollo (client and server), Redux Toolkit + React Redux, and Storybook. Defined requirements with clients, conducted demos, and gathered feedback.

Full Stack Technical Leader - React Senior Developer at BairesDev

December 31, 2021 - September 17, 2025

Developed tools for Pinterest (front-end in React) and collaborated on back-end tasks in Python. Built admin/user tools for IQVIA project using Node.js and React, applying Domain Driven Design and Redux Toolkit. Served as a team lead in multiple initiatives.

.NET Full Stack Technical Leader at Endava (ex Velocity Partners)

December 31, 2019 - September 17, 2025

Led web and mobile development for multiple projects, including WebMD admin tools, Quipo mobile app, and stock management application. Stack included .NET/C#, MVC, React, Node.js, and Angular; acted as technical leader, mentoring junior developers and overseeing architecture.

NET Full Stack Engineer at WB Systems

December 31, 2010 - September 17, 2025

Developed and designed several projects as a Full Stack Engineer using .NET/C#/VB.NET, ASP.NET, SOA, Windows Forms, Oracle/SQL Server. Contributed to multiple domains including ERP, BI, and workflow tooling.