Sansa Wu

Created original illustrations and character-based visual assets for company-owned animation IPs, applied across product designs, seasonal campaigns, and promotional content (e.g., postcards, social media visuals). Designed and developed merchandise across multiple categories—including toys, fashion accessories, digital gadgets, lifestyle goods, and cultural-creative products—while collaborating with brands such as Semir, Wacom, Master Kong. Managed the full workflow independently: client communication, design proposals, supplier coordination, production monitoring, photography, and online store operations. Led brand collaboration and business development efforts, including contract negotiation, co-branded product planning, and on-site campaign execution at malls and event venues.

Produced a series of promotional illustrations, motion graphics, and thematic gift box packaging designs for an official sub-IP under NetEase Games. Due to NDA restrictions, visual samples cannot be publicly shared.

Created original illustrations and character-based visual assets for company-owned animation intellectual properties used across product designs, seasonal campaigns, and promotional materials such as postcards and social media visuals. Designed and developed merchandise across multiple categories including toys, fashion accessories, digital gadgets, lifestyle goods, and cultural-creative products while collaborating with brands like Semir, Wacom, and Master Kong. Independently managed the full workflow from client communication, design proposals, supplier coordination, production monitoring, to photography and online store operation. Led brand collaboration and business development efforts, including contract negotiation, co-branded product planning, and on-site campaign execution at malls and event venues.