Language

English
Advanced
Chinese
Intermediate

Work Experience

Sales & Marketing Specialist at Puzzle Ark Sdn Bhd
December 1, 2023 - Present
Oversee affiliated sub-companies and drive strategic, high-impact marketing initiatives; implement end-to-end social media strategies; plan and execute paid advertising; analyze performance to maximize ROI and generate high-quality leads; create and curate content; respond to customer inquiries in a timely professional manner; organize and promote events to drive customer engagement and foot traffic.
Sales & Marketing Specialist at Puzzle Ark Sdn Bhd
December 1, 2023 - Present
Manage and oversee social media channels, ensuring consistent brand messaging and engagement across platforms. Develop and implement targeted social media strategies to increase brand awareness and drive traffic. Plan and execute paid social media ad campaigns, driving conversions and customer acquisition. Implement data-driven paid advertising strategies that maximize ROI and generate high-quality leads and revenue. Analyze social media metrics and ad performance, optimizing campaigns for better engagement and sales. Create and curate visually appealing content including photography, videos, and graphics to enhance audience interaction. Engage with online communities and respond to customer inquiries professionally and timely. Monitor customer feedback and reviews, adjusting marketing efforts to improve the overall customer experience.
Integrated Marketing Specialist at Eco Fresh Cold Storage Sdn Bhd
November 1, 2023 - August 25, 2025
Design and implement comprehensive marketing strategies to enhance brand visibility, increase foot traffic, and drive sales. Monitor and analyze the performance of ad campaigns, adjusting strategies to optimize customer engagement and conversion rates. Create and manage engaging content for social media platforms to build brand awareness and foster online community engagement. Organize and promote special events, seasonal campaigns, and limited-time offers to drive customer interest and foot traffic. Handle client inquiries and follow up with potential leads, converting them into sales opportunities.

Education

Sales & Marketing Clerk at Eco Fresh Cold Storage Sdn Bhd
July 1, 2021 - November 1, 2023
Diploma in Fashion Design at Giatmara Silam Lahad Datu
January 1, 2018 - January 1, 2021
Sijil Professional Giatmara – Fashion & Dressmaking (Level 1 & 2) at Giatmara
July 1, 2017 - December 1, 2017
Sijil Pelajaran Malaysia (SPM) at SM St. Francis Convent, Kota Kinabalu
January 1, 2012 - January 1, 2016
SPM (Sijil Pelajaran Malaysia) at St. Francis Convent, Kota Kinabalu, Sabah, Malaysia
January 1, 2012 - January 1, 2016
Diploma in Fashion Design (Professional) at GIAT Mara Lahad Datu
July 1, 2017 - December 1, 2017
Diploma in Fashion Design at GIAT Mara Lahad Datu
January 1, 2018 - January 1, 2021

Qualifications

Sijil Profesional Fashion & Dressmaking (Level 1 & 2)
July 1, 2017 - December 1, 2017
SPM (Sijil Pelajaran Malaysia)
January 1, 2012 - January 1, 2016

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment, Education, Other