Available to hire
A seasoned professional with a robust background in Business Administration and Digital Marketing, I’ve navigated a remarkable journey from roles at Zameen.com to managing SEO, Email Marketing, Google Ads and PPC at Cellux USA & Baked Clay and driving Social Media Campaigns for Dewok, Aladdincuisine, Cafe Valor & Baked Clay, earning recognition for driving revenue growth.
Currently, I oversee comprehensive digital marketing strategies, encompassing SEO, SEM, and Social Media Marketing, for diverse clients. My track record of success is complemented by leadership roles in university societies, orchestrating numerous successful events. Passionate, dedicated, and results-driven.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Social Media Manager at Corporate Legal Affairs
September 1, 2022 - PresentManage all aspects of digital marketing, including SEO, SEM, and social media marketing. Create engaging content across platforms such as Facebook, Twitter, LinkedIn, and Instagram. Lead a content team using tools like Mailchimp for targeted email campaigns. Design graphics aligned with branding using Adobe Photoshop and InDesign. Responsible for reviewing website submissions to maintain brand reputation and content quality.
Social Media Representative at Excel Consultancy
January 1, 2021 - PresentManaged social media accounts for 'Social For Good', increasing brand awareness on Instagram, Facebook, Twitter, and LinkedIn. Developed and executed digital marketing content strategies and utilized Facebook Ads to target customers effectively.
Marketing Manager at Zameen.com
July 1, 2023 - September 15, 2025Led website performance improvements, UX enhancements, and SEO/content optimization to boost search rankings and user engagement. Coordinated website development with internal/external teams and implemented link-building strategies to raise domain authority.
Social Media Executive at Cafe Valor
October 1, 2024 - September 15, 2025Drove content creation across Facebook, Instagram, LinkedIn, and TikTok. Optimized profiles, maintained posting consistency, and used influencer collaborations and local content to boost engagement. Produced videography content and managed paid campaigns with targeted ad placements, contributing to significant business growth.
Digital Marketing Executive at Cellux USA
September 30, 2024 - September 15, 2025Managed SEO strategy and content management, including on-page/off-page/technical SEO, keyword research, and schema/xml implementation. Executed paid campaigns (Google Ads), enhanced email marketing workflows (SPF/DKIM/DMARC, automation), and connected analytics to optimize performance, delivering notable growth.
Marketing Manager at Zameen.com
July 31, 2023 - September 15, 2025Led website performance improvements, coordinated with internal and external teams for site developments, and optimized SEO/content to boost domain authority and search rankings. Focused on enhancing user experience and online adoption for the clothing brand presence on the platform.
Digital Marketing Executive at Cellux USA (Remote)
September 30, 2024 - September 15, 2025Managed on-page, off-page, and technical SEO, including keyword research, search intent analysis, and competitor analysis. Improved site speed, mobile-friendliness, and implemented schema markup and XML sitemaps. Led Google Ads campaigns, optimizing bidding strategies and ad copy, and implemented conversion tracking to boost campaign performance; achieved notable business growth (78%).
Social Media Executive at Cafe Valor
October 31, 2024 - September 15, 2025Created diverse content for Facebook, Instagram, LinkedIn, and TikTok; optimized profiles, ensured posting consistency, leveraged user-generated content and influencer collaborations, and executed local storytelling. Produced videography content and developed social media strategies, including paid ads management with targeted budgeting; contributed to significant engagement and business growth.
Marketing Manager at Zameen.com
July 1, 2023 - September 15, 2025Led website performance improvements, development management, and SEO/content optimization to boost user experience, online visibility, and product awareness for property listings.
Social Media Executive at Cafe Valor
October 1, 2024 - September 15, 2025Developed and executed diverse social media strategies across Facebook, Instagram, LinkedIn, and TikTok; produced video content; managed paid campaigns and analytics, driving engagement and growth.
Digital Marketing Executive at Cellux USA
September 1, 2024 - September 15, 2025Managed on-page/off-page/technical SEO, Google Ads campaigns, email marketing setups, and analytics integrations to drive visibility and revenue; led content management and automation efforts.
Marketing Manager at Zameen.com
July 31, 2023 - September 15, 2025Led digital marketing initiatives focusing on website performance, user experience, and SEO. Implemented website performance improvements to boost online adoption and product awareness. Managed website development with internal and external digital teams. Drove SEO and content optimization, including keyword targeting, content updates, and link-building to boost domain authority and search rankings. Collaborated on content and social media campaigns to support brand growth.
Digital Marketing Executive at Cellux USA
September 30, 2024 - September 15, 2025Led SEO strategy and content management, on-page/off-page/technical SEO, keyword research, schema markup; Managed Google Ads campaigns (SMART and Search), ad copy, display and video ads, and conversion tracking. Implemented SPF/DKIM/DMARC for email deliverability; connected Google Analytics to Mailchimp; implemented email automation in WooCommerce. Achieved 78% growth in Cellux’s business through improved visibility and campaign efficiency.
Social Media Executive at Cafe Valor
October 1, 2024 - September 15, 2025Developed and executed content strategies across Facebook, Instagram, LinkedIn, and TikTok; optimized profile, posting consistency, and cross-platform promotion; leveraged user-generated content, influencer collaborations, and local content. Produced professional videography and content; created and managed paid ads, optimized budgets for maximum engagement. These efforts contributed to significant business growth for Valor.
Marketing Manager at Zameen.com
July 1, 2023 - September 22, 2025Led website performance improvements, UX optimization, and content optimization; collaborated with internal and external digital teams on website developments; improved SEO through keyword optimization, content updates, and link-building; boosted domain authority and search rankings.
Digital Marketing Executive at Cellux USA
September 30, 2024 - September 22, 2025Handled on-page, off-page, and technical SEO; conducted keyword research, search intent analysis, and competitor analysis; improved site speed and mobile-friendliness; implemented schema markup and XML sitemaps. Managed Google Ads campaigns (setup, bidding strategies), integrated Google My Business, applied keyword match types, created ad copy and display/video ads; implemented conversion tracking. Configured SPF/DKIM/DMARC; managed email warming, audience segments, and automation; connected Google Analytics to Mailchimp; led to 78% growth in business.
Social Media Executive at Cafe Valor
October 31, 2024 - September 22, 2025Developed and executed diverse content strategies across Facebook, Instagram, LinkedIn, and TikTok; optimized profiles, maintained posting cadence, and promoted cross-platform engagement. Produced professional videography content; developed social media strategy and managed paid ads (Facebook Ads Manager) with targeted campaigns; optimized budgets, schedules, and placements for performance; contributed to an 84% increase in Valor's business.
Education
Bachelors in Business Administration at University of Central Punjab
January 1, 2014 - January 1, 2018Coursework in Customer Behavior, Data-Driven Marketing, Fundamentals of Marketing, Communications, Marketing Strategy, Search Engine Marketing, Social Media Marketing, Website Design, and Social Marketing at University of the West of England, Bristol
January 1, 2023 - January 1, 2024Bachelor of Business Administration at University of Central Punjab
January 1, 2014 - January 1, 2018Certificate in Digital Marketing at University of the West of England, Bristol
January 1, 2023 - January 1, 2024Bachelor of Business Administration at University of Central Punjab
January 1, 2014 - January 1, 2018Certificate in Digital Marketing at University of the West of England, Bristol
January 1, 2023 - January 1, 2024Bachelor of Business Administration at University of Central Punjab
January 1, 2014 - December 31, 2018Certificate in Fundamentals of Digital Marketing at University of the West of England, Bristol
January 1, 2023 - January 1, 2024Certificate in Digital Marketing at University of the West of England, Bristol
January 1, 2023 - December 31, 2024Bachelor of Business Administration at University of Central Punjab
January 1, 2014 - January 1, 2018Bachelor in Business Administration at University of the West of England, Bristol
January 1, 2023 - January 1, 2024Bachelor in Business Administration at University of Central Punjab
January 1, 2014 - January 1, 2018Qualifications
Fundamentals of Digital Marketing from Google
January 11, 2030 - August 25, 2025IELTS Academic from AEO Pakistan
January 11, 2030 - August 25, 2025Search Engine Marketing from Great Learning
January 11, 2030 - August 25, 2025Fundamentals of Digital Marketing
January 11, 2030 - September 15, 2025IELTS Academic
January 11, 2030 - September 15, 2025Search Engine Marketing
January 11, 2030 - September 15, 2025Social Media Ads & Marketing
January 11, 2030 - September 15, 2025Google Ads: Profit with PPC
January 11, 2030 - September 15, 2025Fundamentals of Digital Marketing
January 11, 2030 - September 15, 2025IELTS Academic
January 11, 2030 - September 15, 2025Search Engine Marketing
January 11, 2030 - September 15, 2025Social Media Ads & Marketing
January 11, 2030 - September 15, 2025Google Ads: Profit with PPC
January 11, 2030 - September 15, 2025Fundamentals of Digital Marketing (Google)
January 11, 2030 - September 15, 2025IELTS Academic
January 11, 2030 - September 15, 2025Search Engine Marketing (Great Learning)
January 11, 2030 - September 15, 2025Social Media Ads & Marketing (Udemy)
January 11, 2030 - September 15, 2025Google Ads: Profit with PPC (Udemy)
January 11, 2030 - September 15, 2025Fundamentals of Digital Marketing
January 11, 2030 - September 15, 2025IELTS Academic
January 11, 2030 - September 15, 2025Search Engine Marketing
January 11, 2030 - September 15, 2025Social Media Ads & Marketing
January 11, 2030 - September 15, 2025Google Ads: Profit with PPC
January 11, 2030 - September 15, 2025Fundamentals of Digital Marketing
January 11, 2030 - September 22, 2025IELTS Academic
January 11, 2030 - September 22, 2025Search Engine Marketing
January 11, 2030 - September 22, 2025Social Media Ads & Marketing
January 11, 2030 - September 22, 2025Google Ads: Profit with PPC
January 11, 2030 - September 22, 2025Industry Experience
Professional Services, Real Estate & Construction, Media & Entertainment, Other, Software & Internet, Retail, Education
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