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I am a dynamic and innovative Marketing Executive with resilience, self-motivation, and an open-minded approach. I excel both in independent execution and strategic team collaboration, driving measurable results through exceptional communication and organizational skills. My experience spans building trusted brands, leading market strategy, and overseeing operational processes from import logistics to customer communication. Throughout my career, I have managed multi-channel CRM marketing strategies, loyalty programs, and cross-country marketing activities with a strong focus on customer engagement and lifecycle management. I am passionate about using digital strategies, social media campaigns, and targeted marketing partnerships to build loyal customer bases and drive business growth.…I am a dynamic and innovative Marketing Executive with resilience, self-motivation, and an open-minded approach. I excel both in independent execution and strategic team collaboration, driving measurable results through exceptional communication and organizational skills. My experience spans building trusted brands, leading market strategy, and overseeing operational processes from import logistics to customer communication. Throughout my career, I have managed multi-channel CRM marketing strategies, loyalty programs, and cross-country marketing activities with a strong focus on customer engagement and lifecycle management. I am passionate about using digital strategies, social media campaigns, and targeted marketing partnerships to build loyal customer bases and drive business growth.

Simona Vargová

Marketing Strategist, Brand Strategist, Project Manager, +2

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I am a dynamic and innovative Marketing Executive with resilience, self-motivation, and an open-minded approach. I excel both in independent execution and strategic team collaboration, driving measurable results through exceptional communication and organizational skills. My experience spans building trusted brands, leading market strategy, and overseeing operational processes from import logistics to customer communication. Throughout my career, I have managed multi-channel CRM marketing strategies, loyalty programs, and cross-country marketing activities with a strong focus on customer engagement and lifecycle management. I am passionate about using digital strategies, social media campaigns, and targeted marketing partnerships to build loyal customer bases and drive business growth.…I am a dynamic and innovative Marketing Executive with resilience, self-motivation, and an open-minded approach. I excel both in independent execution and strategic team collaboration, driving measurable results through exceptional communication and organizational skills. My experience spans building trusted brands, leading market strategy, and overseeing operational processes from import logistics to customer communication. Throughout my career, I have managed multi-channel CRM marketing strategies, loyalty programs, and cross-country marketing activities with a strong focus on customer engagement and lifecycle management. I am passionate about using digital strategies, social media campaigns, and targeted marketing partnerships to build loyal customer bases and drive business growth.

Available to hire

I am a dynamic and innovative Marketing Executive with resilience, self-motivation, and an open-minded approach. I excel both in independent execution and strategic team collaboration, driving measurable results through exceptional communication and organizational skills. My experience spans building trusted brands, leading market strategy, and overseeing operational processes from import logistics to customer communication.

Throughout my career, I have managed multi-channel CRM marketing strategies, loyalty programs, and cross-country marketing activities with a strong focus on customer engagement and lifecycle management. I am passionate about using digital strategies, social media campaigns, and targeted marketing partnerships to build loyal customer bases and drive business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

German

Beginner

Work Experience

Co-owner at MioBio, s.r.o.

June 1, 2013 - September 30, 2025

current position Established the widely recognized brand MioMat in Slovakia from scratch. Led market strategy achieving high brand awareness and cultivated a loyal customer base of thousands. Oversaw all marketing initiatives including creative processes, copywriting, visual material direction, and digital strategy. Spearheaded campaigns on social media, brand cooperations, and CRM communications. Directed the creation and implementation of a custom CMS to streamline business and marketing workflows. Managed operational duties including import from China, customer communication strategies, claims management, and ensured supply chain efficiency and service quality.

CRM Marketing Manager at BMG Betriebs GmbH

March 1, 2014 - August 31, 2017

Managed customer relationship management (CRM) strategy and deployment for local markets, ensuring alignment with regional headquarters in Austria. Developed dealer networks programs to enhance capabilities in customer engagement, data use, and sales efficiency. Led comprehensive customer lifecycle management programs across acquisition to loyalty stages. Executed targeted marketing partnerships and campaigns focused on customer acquisition. Directed external agency relationships for consistent messaging and quality service delivery.

Manager for Loyalty Programme SK and CZ at Shell Slovakia, s.r.o.

May 1, 2013 - February 28, 2014

Managed daily operations of the customer loyalty program including collaboration with global Shell on new CRM initiatives. Oversaw local communication channels such as newsletters, customer magazines, and on-site materials. Drove new business growth through strategic partnerships, continuous process improvements, and management of local data protection activities. Coordinated CRM and marketing activities across the CNN cluster to localize initiatives and maximize regional impact. Maintained financial transparency and collaboration with Shell retailers. Coordinated multiple external agencies across Slovakia and the Czech Republic for integrated executions.

Manager for Loyalty Programme and Retention at Telefonica O2

May 1, 2011 - March 31, 2013

Led B2C CRM marketing strategy to drive customer loyalty and reduce churn. Designed and executed multi-channel campaigns including SMS, email, and telesales. Created and launched the O2 Natura affiliate program managing all aspects including partnerships, system builds, and communications. Managed end-to-end marketing projects transforming customer insights into product propositions including business cases, specifications, sales strategy, and launch communications. Directed cross-functional teams and agencies, overseeing budgets and performance reporting.