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I am a driven and detail-oriented management graduate currently pursuing my M.Sc. in Data-Driven Marketing. Over the past 21 years, I have gained hands-on experience in e-commerce operations, logistics, and market research. I possess strong skills in data analysis and reporting, using tools such as Power BI and Excel to support strategic marketing and business decisions. I am adaptable, enjoy collaboration, and have demonstrated these qualities through diverse professional experiences and active involvement in organizational development initiatives. I am passionate about applying data-driven methods to optimize marketing strategies and business performance.…I am a driven and detail-oriented management graduate currently pursuing my M.Sc. in Data-Driven Marketing. Over the past 21 years, I have gained hands-on experience in e-commerce operations, logistics, and market research. I possess strong skills in data analysis and reporting, using tools such as Power BI and Excel to support strategic marketing and business decisions. I am adaptable, enjoy collaboration, and have demonstrated these qualities through diverse professional experiences and active involvement in organizational development initiatives. I am passionate about applying data-driven methods to optimize marketing strategies and business performance.

Maria Francisca Calado

Data Scientist, Marketing Strategist, Marketing Analyst, +2

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I am a driven and detail-oriented management graduate currently pursuing my M.Sc. in Data-Driven Marketing. Over the past 21 years, I have gained hands-on experience in e-commerce operations, logistics, and market research. I possess strong skills in data analysis and reporting, using tools such as Power BI and Excel to support strategic marketing and business decisions. I am adaptable, enjoy collaboration, and have demonstrated these qualities through diverse professional experiences and active involvement in organizational development initiatives. I am passionate about applying data-driven methods to optimize marketing strategies and business performance.…I am a driven and detail-oriented management graduate currently pursuing my M.Sc. in Data-Driven Marketing. Over the past 21 years, I have gained hands-on experience in e-commerce operations, logistics, and market research. I possess strong skills in data analysis and reporting, using tools such as Power BI and Excel to support strategic marketing and business decisions. I am adaptable, enjoy collaboration, and have demonstrated these qualities through diverse professional experiences and active involvement in organizational development initiatives. I am passionate about applying data-driven methods to optimize marketing strategies and business performance.

Available to hire

I am a driven and detail-oriented management graduate currently pursuing my M.Sc. in Data-Driven Marketing. Over the past 21 years, I have gained hands-on experience in e-commerce operations, logistics, and market research. I possess strong skills in data analysis and reporting, using tools such as Power BI and Excel to support strategic marketing and business decisions.

I am adaptable, enjoy collaboration, and have demonstrated these qualities through diverse professional experiences and active involvement in organizational development initiatives. I am passionate about applying data-driven methods to optimize marketing strategies and business performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Swedish

Beginner

Work Experience

E-commerce Controller at Cantê Lisboa

August 31, 2024 - August 25, 2025

Led invoicing, order processing, and stock management using the Redicom back-office platform and sales analytics to ensure efficient e-commerce performance. Collaborated in planning and executing website content updates, pricing strategies, and promotional campaigns. Identified and developed process improvements and operational opportunities within e-commerce and stock workflows. Detected and resolved pricing and system inconsistencies across platforms and markets to maintain international sales consistency.

Intern in the Logistics Department at Cantê Lisboa

July 31, 2024 - August 25, 2025

Assisted Logistics, Quality, and E-commerce departments by managing inventory allocation for all stores, preparing and controlling wholesale partner orders, conducting product quality tests, preparing samples for external assessment, and studying market conditions to define international shipping prices ahead of a major fashion conference.

Sales and Management Assistant at Kid to Kid Ponta Delgada

August 31, 2023 - August 25, 2025

Provided customer service, managed inventory, executed seasonal store transitions to optimize product presentation, and analyzed sales and inventory reports to support decision-making.

Junior Human Resources Consultant, Financial Director and People & Culture Member at ISEG Junior Talent Recruitment

July 31, 2023 - August 25, 2025

Managed finance, accounting, and planning operations while strengthening organizational structure. Established the Finance Department, opened bank accounts, set service pricing, managed budgeting processes, and oversaw expense approvals. Coordinated recruitment campaigns including application screening, interviews, and onboarding.