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I am a seasoned marketing leader with over 10 years of experience driving brand growth, engagement, and award-winning integrated campaigns across industries including tech and luxury. My expertise spans brand strategy, product marketing, ticket sales-driven marketing, social media, event activation, and creative storytelling. I thrive on cross-functional collaboration and leading teams to deliver seamless marketing execution that drives business results. Throughout my career, I have built marketing departments from the ground up for fast-growing organizations, launched effective advertising programs, led comprehensive rebrands, and developed engaging podcast series featuring high-profile guests. I am passionate about combining creativity with data-driven strategies to elevate brand presence, expand customer engagement, and secure industry recognition.…I am a seasoned marketing leader with over 10 years of experience driving brand growth, engagement, and award-winning integrated campaigns across industries including tech and luxury. My expertise spans brand strategy, product marketing, ticket sales-driven marketing, social media, event activation, and creative storytelling. I thrive on cross-functional collaboration and leading teams to deliver seamless marketing execution that drives business results. Throughout my career, I have built marketing departments from the ground up for fast-growing organizations, launched effective advertising programs, led comprehensive rebrands, and developed engaging podcast series featuring high-profile guests. I am passionate about combining creativity with data-driven strategies to elevate brand presence, expand customer engagement, and secure industry recognition.

Charlotte Jennifer Stewart

Creative Director, Podcast Producer, Brand Strategist, +2

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I am a seasoned marketing leader with over 10 years of experience driving brand growth, engagement, and award-winning integrated campaigns across industries including tech and luxury. My expertise spans brand strategy, product marketing, ticket sales-driven marketing, social media, event activation, and creative storytelling. I thrive on cross-functional collaboration and leading teams to deliver seamless marketing execution that drives business results. Throughout my career, I have built marketing departments from the ground up for fast-growing organizations, launched effective advertising programs, led comprehensive rebrands, and developed engaging podcast series featuring high-profile guests. I am passionate about combining creativity with data-driven strategies to elevate brand presence, expand customer engagement, and secure industry recognition.…I am a seasoned marketing leader with over 10 years of experience driving brand growth, engagement, and award-winning integrated campaigns across industries including tech and luxury. My expertise spans brand strategy, product marketing, ticket sales-driven marketing, social media, event activation, and creative storytelling. I thrive on cross-functional collaboration and leading teams to deliver seamless marketing execution that drives business results. Throughout my career, I have built marketing departments from the ground up for fast-growing organizations, launched effective advertising programs, led comprehensive rebrands, and developed engaging podcast series featuring high-profile guests. I am passionate about combining creativity with data-driven strategies to elevate brand presence, expand customer engagement, and secure industry recognition.

Available to hire

I am a seasoned marketing leader with over 10 years of experience driving brand growth, engagement, and award-winning integrated campaigns across industries including tech and luxury. My expertise spans brand strategy, product marketing, ticket sales-driven marketing, social media, event activation, and creative storytelling. I thrive on cross-functional collaboration and leading teams to deliver seamless marketing execution that drives business results.

Throughout my career, I have built marketing departments from the ground up for fast-growing organizations, launched effective advertising programs, led comprehensive rebrands, and developed engaging podcast series featuring high-profile guests. I am passionate about combining creativity with data-driven strategies to elevate brand presence, expand customer engagement, and secure industry recognition.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Advanced

French

Intermediate

Work Experience

Head of Marketing at Lift Lab

January 1, 2025 - August 25, 2025

Built and led the marketing department from the ground up for a fast-growing B2B SaaS startup. Directed brand awareness, demand generation, and customer engagement across content, social media, events, paid media, and executive visibility. Managed junior marketer, agencies, and contractors ensuring seamless execution. Increased LinkedIn following by 450% and engagement rate by 75%. Launched award program securing 8 industry awards with 85% success rate. Led company rebrand and website redesign, increasing engagement by 850%. Developed and executed first event strategy, securing major sponsorships and creating custom video and animation graphics. Launched first advertising program across social and Google Ads, optimizing for ROI. Produced live podcast series featuring high-profile guests.

B2B Integration Marketing at Society for Human Resource Management

December 31, 2023 - August 25, 2025

Launched a new team and net new B2B marketing function. Created go-to-market plans for CEO Academy and Linkage acquisitions. Managed executive outreach and invitations to Fortune 500 CEOs, orchestrating $1 million revenue within four months.

Brand Management & Content Strategy, Content Strategist at Society for Human Resource Management

December 31, 2023 - August 25, 2025

Developed SHRM's first content strategy and managed accounts with AORs Edelman. Spearheaded strategic planning and process improvements bridging departments for better results meeting deadlines. Partnered with Research department to develop marketing plans, achieving tenfold success compared to prior years. Oversaw project management with Marketing Technology to integrate personalization technology, resulting in best bounce rates, conversions, and doubled time on page. Lead producer for Telly Award-winning TV show Tune in Tuesdays, managing programming, script writing, and marketing strategy resulting in 30% more conversions and $365k revenue in season two. Launched multi-page website, ad campaign, content, creative, and lead generation for COVID-19 response under budget in two-week turnaround.

Associate Director of Communications at Columbia University

January 1, 2020 - August 25, 2025

Managed all communications efforts for University Dining and Event Management including social media management and email marketing. Produced creative content including multiple video series, social graphics, and email engagement materials. Orchestrated build and launch of two website rebuilds improving user experience, increasing time on site, reducing bounce rates, and boosting form completion rates. Revamped social media strategy and tone & voice guidelines doubling new followers across channels in two weeks.

Creative Strategist & Copywriter at Edelman

January 1, 2017 - August 25, 2025

Produced content calendars and led junior copywriters and interns as Lead Content Strategist for HPE. Delivered social copy, blog content, podcast production, live tweeting, image and GIF design, and video production using Adobe products. Collaborated regularly on client crisis response as Crisis Team Member. Managed multiple digital content interns. Oversaw programming for Global Women's Equality Network including panel discussions, events, sourcing collateral, surveys, and more.