I am a Fashion Marketing and Management graduate from Bath Spa University with hands-on experience in marketing and visual merchandising at Urban Outfitters and River Island. I have a strong foundation in promoting styling portfolios, developing marketing campaigns, and managing creative campaigns to drive brand success. My passion for videography, photography, and styling motivates me to merge these creative skills into a fashion studio setting, aiming to create dynamic, impactful content for the industry. With a background in creating visual displays and styling outfits tailored to customer preferences and body types, I've developed excellent customer service skills and the ability to manage fast-paced retail environments. I have experience in social media content creation, campaign planning, and video editing, which enhances brand consistency across digital platforms. My goal is to combine my love for fashion with the growing digital landscape to produce innovative and engaging content for the ever-changing industry.

Mae Scarlett Wells

I am a Fashion Marketing and Management graduate from Bath Spa University with hands-on experience in marketing and visual merchandising at Urban Outfitters and River Island. I have a strong foundation in promoting styling portfolios, developing marketing campaigns, and managing creative campaigns to drive brand success. My passion for videography, photography, and styling motivates me to merge these creative skills into a fashion studio setting, aiming to create dynamic, impactful content for the industry. With a background in creating visual displays and styling outfits tailored to customer preferences and body types, I've developed excellent customer service skills and the ability to manage fast-paced retail environments. I have experience in social media content creation, campaign planning, and video editing, which enhances brand consistency across digital platforms. My goal is to combine my love for fashion with the growing digital landscape to produce innovative and engaging content for the ever-changing industry.

Available to hire

I am a Fashion Marketing and Management graduate from Bath Spa University with hands-on experience in marketing and visual merchandising at Urban Outfitters and River Island. I have a strong foundation in promoting styling portfolios, developing marketing campaigns, and managing creative campaigns to drive brand success. My passion for videography, photography, and styling motivates me to merge these creative skills into a fashion studio setting, aiming to create dynamic, impactful content for the industry.

With a background in creating visual displays and styling outfits tailored to customer preferences and body types, I’ve developed excellent customer service skills and the ability to manage fast-paced retail environments. I have experience in social media content creation, campaign planning, and video editing, which enhances brand consistency across digital platforms. My goal is to combine my love for fashion with the growing digital landscape to produce innovative and engaging content for the ever-changing industry.

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Work Experience

Sales Associate and Social Media Manager at NotJustBrides
January 1, 2021 - August 25, 2025
Advised male and female customers on wedding attire, recommending styles based on body type and event theme. Managed and grew social media presence across Facebook, Instagram, and Twitter through content planning, creation, and scheduling. Produced high-quality photo and video content in a professional studio setting, handling all aspects of photography and editing using Adobe Creative Suite. Promoted new stock effectively through social media campaigns, increasing engagement and customer interaction.
Sales Associate at Urban Outfitters
January 1, 2023 - August 25, 2025
Provided excellent customer service in a fast-paced retail environment. Created displays and visual marketing to promote sections and products within the store. Developed an interest in styling/personal shopping, assisting customers to pick outfits suited to their body types and preferences. Adapted while maintaining and promoting each floor and individual section to maximize sales.
Visual Merchandising Assistant (VM) at River Island
January 1, 2024 - Present
Followed company guidelines to merchandise sections and products within the store. Maintained and promoted sections and new pieces. Organized and refreshed the shop floor to maximize sales. Styled and created visual displays and outfits to resonate with the consumer. Collaborated with back of house and stock levels.
Marketing Assistant at Pro Apprenticeships
January 1, 2025 - Present
Created and scheduled content for social media platforms, including LinkedIn and TikTok. Supported campaign planning, content writing, and video editing. Monitored performance using analytics tools to improve engagement. Helped maintain brand consistency across all digital channels. Developed skills in social media strategy, SEO, and digital design.

Education

BA (Hons) Fashion Marketing and Management at Bath Spa University
January 1, 2020 - January 1, 2023
A Levels Art & Design, Photography, Media Studies at Matravers Sixth Form
January 1, 2018 - January 1, 2020
GCSEs including Graphic Design, Creative Media, Drama, History, Biology, Physics, Maths, English Language, English Literature at Lavington School, Market Lavington
January 1, 2012 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Education, Media & Entertainment, Professional Services, Consumer Goods