Available to hire
Hi, I’m Emily Shen, a UCLA product designer who brings sharp questions ➳ , structure to ambiguity ✧, and insight-driven product strategy ⧉.
I’m a passionate and dedicated Product Designer with experience in leading cross-functional teams to deliver impactful digital products that bring meaningful change. I specialize in UX/UI design, prototyping, and user research, focusing on creating user-centric and accessible solutions. My collaborative nature helps me work seamlessly with stakeholders, engineers, and clients to translate visions into successful products.
Currently studying Cognitive Science at UCLA, I have gained practical experience through internships and contract roles where I developed scalable design systems, improved usability metrics, and designed strategies that enhance user experience and product engagement. Outside of work, I lead campus initiatives and community organizations to foster growth and learning among peers, always striving to grow with a mindful and social impact-driven approach.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Work Experience
Design Manager (Contract) at Develop For Good (Impact Design Agency)
August 31, 2025 - August 25, 2025Led a cross-functional team of nine professionals including product managers, product designers, and developers to design a browsing and planning activities mobile app targeted at socially conscious parents and volunteers. Translated the client's ambiguous vision into a defined feature scope with 12 prioritized features, created a phased three-release roadmap, and established a product strategy using competitive benchmarking. Collaborated with a Google UX Researcher client to conduct over 100 surveys and 20 interviews, designed more than 20 Figma prototypes, and iterated through two rounds of usability testing generating 50+ insights, which improved the net promoter score (NPS) from 32% to 84%.
Brand Designer (Contract) at Slalom Consulting
June 30, 2025 - August 25, 2025Developed a Gen-Z focused fan loyalty experience for a global sports brand by defining a four-phase engagement lifecycle and feature roadmap. Created scalable system architecture through Figma mockups and integrated proposals into the existing brand ecosystem while adhering to adaptive layouts and OS-specific guidelines. Influenced product direction with iterative prototyping and UX copywriting by conducting two design review cycles to align stakeholders and validate business KPIs, resulting in a 19% improvement in usability test task completion rates. Crafted product strategy and go-to-market plans backed by market and UX research, successfully pitching to five senior executives and securing buy-in for pilot rollout with strong stakeholder NPS.
UX Design Intern at Neoboard (AI EdTech Startup)
June 30, 2025 - August 25, 2025Conducted more than 20 user interviews to identify key workflow issues within an AI-native education platform. Used insights to redesign the outreach system’s UX flow and copywriting tailored for struggling students and adjunct faculty, improving task speed by 42% and increasing navigation success rate to 94% in final usability tests. Created over 15 responsive wireframes in Figma incorporating WCAG accessibility standards on color contrast and readability while aligning with the existing Material Design system to ensure seamless visual consistency across devices.
Founding Designer at BFit (Gamified Social Fitness Startup)
June 30, 2025 - August 25, 2025Collaborated closely with marketing and engineering teams to design an end-to-end MVP under tight budget and a 10-week timeline. Implemented standardized cross-platform UI patterns to maintain visual consistency. Built a scalable Figma design system from scratch including 50+ reusable components and detailed design documentation, enabling developers to efficiently deliver over 25 screens via Figma Dev Mode with minimal QA issues.
Campus Builder Ambassador at Anthropic (Claude)
December 31, 2025 - August 25, 2025Launched UCLA’s first Claude Builder Club: created brand assets, event collateral, and digital content to engage attendees across workshops and hackathons. Coordinated closely with Anthropic’s team to ensure brand alignment and foster community-building initiatives.
President at International Association of Youth
June 30, 2024 - August 25, 2025Scaled the organization to 60+ active members by designing workshop experiences and interactive hands-on activities, which boosted average event turnout from 40% to 80% with high relatability scores in post-event surveys. Partnered with over five local organizations to raise more than $6000 for Sandy Hook Promise through a citywide youth-led fundraiser.
Design Manager (Contract) at Develop For Good (Impact Design Agency)
August 1, 2025 - August 25, 2025Led a cross-functional team of 9 members including project managers, product designers, and developers to design a browsing and planning mobile app targeted at socially conscious parents and volunteers. Translated an ambiguous client vision into a clear feature scope prioritizing 12 features and created a phased 3-release roadmap and product strategy using competitive benchmarking. Partnered with a Google UX Researcher client to conduct over 100 surveys and 20 interviews, designed over 20 Figma prototypes, and iterated through two rounds of usability testing gathering over 50 insights, which increased the Net Promoter Score (NPS) from 32% to 84%.
Brand Designer (Contract) at Slalom Consulting
June 1, 2025 - August 25, 2025Developed a Gen-Z-focused fan loyalty experience for a global sports brand by defining a 4-phase engagement lifecycle and feature roadmap. Mapped scalable system architecture via Figma mockups, integrated proposals into the existing brand ecosystem, and designed within adaptive layouts and OS guidelines. Shaped product direction via iterative prototyping and UX copywriting, conducted two design review cycles to align stakeholders and validate business KPIs, improving usability task completion rates by 19%. Crafted product strategy and go-to-market plan backed by market and UX research, pitched to senior executives, securing buy-in and receiving strong NPS from client stakeholders.
UX Design Intern at Neoboard (AI EdTech Startup)
June 1, 2025 - August 25, 2025Conducted over 20 user interviews to identify workflow issues in an AI-native education platform. Used insights to redesign the outreach system’s UX flow and copywriting for struggling students and adjunct faculty, improving task speed by 42% and navigation success rate to 94% in final usability testing. Created more than 15 responsive wireframes in Figma incorporating WCAG accessibility standards and aligned with Material Design system to ensure visual consistency across devices.
Founding Designer at BFit (Gamified Social Fitness Startup)
June 1, 2025 - August 25, 2025Collaborated with marketing and engineering teams to design the end-to-end MVP, implementing standardized cross-platform UI patterns under a tight budget and aggressive 10-week timeline. Built a scalable Figma design system from scratch with over 50 reusable components and detailed documentation, enabling developers to efficiently deliver over 25 screens via Figma Dev Mode with minimal QA issues.
Campus Builder Ambassador at Anthropic (Claude)
December 1, 2025 - August 25, 2025Launched UCLA’s first Claude Builder Club by creating brand assets, event collateral, and digital content to engage attendees across workshops and hackathons. Coordinated with Anthropic’s team to ensure brand alignment.
President at International Association of Youth
June 1, 2024 - August 25, 2025Scaled the organization to over 60 active members by designing workshop experiences and interactive hands-on activities, increasing average event turnout from 40% to 80% with high relatability scores in post-event surveys. Partnered with more than 5 local partners to raise over $6000 for Sandy Hook Promise via a citywide youth-led fundraiser.
Education
B.S. Cognitive Science at University of California, Los Angeles
September 24, 2024 - June 5, 2027Qualifications
Industry Experience
Education, Non-Profit Organization, Software & Internet, Professional Services
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