Founder and Content Creator at JnE Films

Supporting and managing media marketing campaigns for a variety of clients. Collaborated with national brands to identify campaign objectives and ensured seamless execution of media strategies across paid, owned, and earned channels. Crafted and managed engaging content to grow brand communities and increase followers. Developed compelling and brand-aligned messaging for marketing campaigns ensuring clear communication and brand consistency across social and digital channels.

Marketing Media Consultant and Business Sales Consultant at BrightHR

Supported the sales of HR and Health & Safety software solutions to small and medium-sized enterprises across Canada, consistently exceeding monthly revenue goals. Diligently managed an extensive monthly sales portfolio nurturing B2B relationships with 50+ potential clients. Crafted detailed proposals and project scopes to support client acquisition processes, ensuring alignment with client needs and business objectives. Created and managed advertising campaigns for multinational clients such as Volkswagen and Audi, including social media, email, commercial, OOH, experiential activation, and Super Bowl media campaigns.

Copywriter and Digital Content Creator at TAXI

Produced advertising campaigns for brands such as Food Basics, Metro, Twitter, and SMYTHE, generating a 20% increase in followers on social media and increased traffic in stores and online. Spearheaded a creative B2B Twitter activation where brands competed to create the most engagement. Developed and wrote customer-facing presentations and sold plans to executives resulting in 5-7 weekly campaigns and business growth from current brands, adding 2 new clients. Pitched and sold advertising campaigns across multiple platforms, including social media, email, out-of-home activations, video, in-store signage, and installations leveraging industry and media trends.

Social Media Content Creation and Copywriter at Open

Primary content creator, social media manager, and writer on the digital marketing team for Brooks Brothers Canada. Developed and managed digital content for social media campaigns, in-store signage, and brand events from brief to execution, driving a 2x increase in followers and campaign engagement by leveraging media and industry trends. Managed and partnered with influencers to create timely content supporting product launch creatives. Developed engaging cross-platform social and print content for seasonal product launches. Worked with the marketing team to allocate campaign funds, identify new routes to garner brand reach and pipeline growth resulting in a 30% increase in e-commerce traffic. Planned, executed, and tracked multiple email campaigns driving brand visibility and a 15% growth in sales.

Part-Time Content Creator and Social Media Manager at Jaytex

Supported digital marketing activities by developing and managing digital content for social media campaigns, in-store signage, and brand events. Helped drive increases in followers and campaign engagement through strategic use of media trends. Managed partnerships with influencers and contributed to creative content development supporting product launches and brand reach.

Founder and Content Creator at Puppy Glam Cam

Built and manage a dog-focused social media brand serving as the on-camera face and creative lead. Grew a loyal following to over 30K on Instagram and over 55K across platforms organically in under one year. Conceptualized and executed strategic brand collaborations with top pet-related companies including Vetster, Volkswagen, Bone and Biscuit, Puplid (California), and others. Led end-to-end content creation including filming, editing, creative direction, social strategy, and partnership development. Negotiated and executed paid partnership deals balancing brand storytelling with audience engagement.

Content & Brand Campaigns Lead at EF Films

Produced integrated multi-channel campaigns for multinational clients; led cross-functional teams and aligned brand messaging with campaign objectives across paid, owned, and earned channels.

Copywriter / Content Creator at Taxi

Wrote creative concepts, copy, and brand messaging; led social content creation and campaign management; drove audience engagement across paid, owned, and earned channels; collaborated with design teams.

Content & Brand Campaigns Manager at Canada Pooch

Led seasonal product launches; developed cohesive creative concepts across social, email, CRM, OOH, experiential, and paid media; strengthened brand visibility and engagement; built collaborations with partners.