I am a multi-disciplinary illustrator and art director with over 15 years of experience specializing in branding, animation, and freelance illustration. My work spans entertainment, advertising, and publishing, where I love crafting engaging visual storytelling. I have a passion for leading creative teams and developing unique characters and visuals that bring stories and campaigns to life. With a strong background in both traditional and digital art, I excel in character design, storyboarding, and visual development. I enjoy collaborating with clients and teams to create compelling designs for commercials, TV shows, and campaigns, making each project distinctive and impactful.

Insoo Kim

I am a multi-disciplinary illustrator and art director with over 15 years of experience specializing in branding, animation, and freelance illustration. My work spans entertainment, advertising, and publishing, where I love crafting engaging visual storytelling. I have a passion for leading creative teams and developing unique characters and visuals that bring stories and campaigns to life. With a strong background in both traditional and digital art, I excel in character design, storyboarding, and visual development. I enjoy collaborating with clients and teams to create compelling designs for commercials, TV shows, and campaigns, making each project distinctive and impactful.

Available to hire

I am a multi-disciplinary illustrator and art director with over 15 years of experience specializing in branding, animation, and freelance illustration. My work spans entertainment, advertising, and publishing, where I love crafting engaging visual storytelling. I have a passion for leading creative teams and developing unique characters and visuals that bring stories and campaigns to life.

With a strong background in both traditional and digital art, I excel in character design, storyboarding, and visual development. I enjoy collaborating with clients and teams to create compelling designs for commercials, TV shows, and campaigns, making each project distinctive and impactful.

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Work Experience

Art Director / Character Designer / 2D Animator at Roger
September 1, 2024 - August 25, 2025
Oversaw design and production for multi-commercial campaigns including Wingstop and Colorado Lottery. Led character design for 3D animated spots for high-profile clients such as General Mills, History Channel, and Disney+.
Art Director / Storyboard Artist / Character Designer at Logan
October 1, 2024 - August 25, 2025
Led animation teams producing commercials for Pilgrim’s, Foot Locker, and Cisco. Created storyboards for Samsung Galaxy AI YouTube episodes with a combined viewership exceeding 30 million.
Art Director / Storyboard Artist / 2D Animator at Two Fresh Creative
April 1, 2025 - August 25, 2025
Oversaw design and production of titles for the TV show Pooch Perfect and a commercial for CA Avocados. Storyboarded action-focused 3D animated advertisements for gaming clients including PUBG and Krafton.
Character Designer / Visual Development Artist at Scholar
April 1, 2024 - August 25, 2025
Contributed visual development of 3D environments for a nationwide Froot Loops campaign and advertisements for Meta among others. Designed characters for clients like Chevron and Mtn Dew.
Freelance Illustrator / Various Roles at Various Studios and Clients
January 1, 2024 - August 25, 2025
Led design of end credits for Marvel Studios’ The Marvels. Worked with multiple studios including Buck, PXP, Bien, Perception, and others. Clients encompassed Nike, Jordan, Chips Ahoy, Nickelodeon, DoorDash, Nat Geo Wild, and numerous cereal brands.

Education

BFA in Film and Television at New York University Tisch School of the Arts
January 1, 2002 - January 1, 2005
Foundation Studies at Rhode Island School of Design
January 1, 2001 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods