Available to hire
I’m Banafshe Salehi—a copywriter and creative strategist with a passion for connecting humans and ideas through humanistic copy. I have a decade of experience writing for global brands with complex ideas, delivering digestible, impact-driven content across web, print, and social.
When I’m not working, you’ll typically find me playing in indie-pop bands or reading New Philosopher. I’m based in Vancouver, Canada, and I love helping teams align messaging and craft voices that resonate.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Copywriter at Unbounce
December 31, 2024 - August 25, 2025Developed brand voice and image, led social media content editorial, and was the creative lead and scriptwriter on the Yield Growth Cannabis Podcast. Acted as lead writer for The Good, Urban Juve’s online magazine. Coordinated art direction for photoshoots and video projects. Achieved a 98% rise in social media following within one year. Led copywriting and creative strategy on full-funnel marketing campaigns using A/B testing to ensure high conversion rates, and oversaw copy for multiple content and product touchpoints. Delivered voice and tone and creative strategy workshops, collaborating across teams to align messaging and developing a strong editorial calendar. Created and executed a product newsletter that increased app downloads by 20%.
Copywriter at Unbounce
December 31, 2019 - August 25, 2025Responsible for brand voice and image development, social media content editorial leadership, scriptwriting and creative leadership on the Yield Growth Cannabis Podcast, and lead writing on Urban Juve’s online magazine. Contributed to art direction efforts, photoshoots, and video projects. Featured in British Vogue and Vanity Fair. Increased social media presence drastically and led full-funnel marketing campaigns with A/B testing to secure high conversion rates.
Creative Strategist at Sepura Home
December 31, 2021 - August 25, 2025Had full ownership over brand and story, leading creative direction for all brand content including design and copy. Created and executed PR narratives leading to coverage in major news outlets such as CBC News and New York Magazine. Managed weekly newsletters and website content. Copywrote all digital and print assets cultivating the brand voice. The brand was recognized as one of the Best Inventions of 2020 by TIME magazine.
Content Marketer at Monday Creative
December 31, 2022 - August 25, 2025Developed and executed Monday’s content strategy and managed the editorial calendar. Served as Managing Editor for Monday’s online magazine and conceived and curated the COLLISIONS collaborative art showcase with SAD Magazine. Copywrote for all brand materials while cultivating the brand voice.
Founder at Lucky Letter
January 1, 2024 - PresentConsulting brands on next-generation creative solutions with a focus on human-centered marketing. Clients include Contrarian Thinking, Vancity, Durable, and Mountain Biking BC.
Copywriter at Unbounce
December 31, 2019 - September 15, 2025Led brand voice and image development; oversaw social media content editorial; scripted and led the Yield Growth Cannabis Podcast; served as lead writer for The Good, Urban Juve’s online magazine; contributed to art direction for photoshoots and video; features in British Vogue and Vanity Fair; delivered a 98% year-over-year rise in social media following; acted as lead copywriter and creative strategist on full-funnel campaigns with AB testing to maximize conversions; owned voice/tone and brand style guides; collaborated with product marketing and customer marketing teams; developed an editorial calendar; ideated and launched a product newsletter driving app downloads by 20%.
Copywriter at Unbounce
December 31, 2024 - September 15, 2025Lead copywriter and creative strategist on full‑funnel marketing campaigns, using AB testing to guarantee high‑converting results; copy lead for all content and product touchpoints—white papers, newsletters, in‑app content, web, and more; owned voice & tone and brand style guides; delivered workshops to establish messaging frameworks for cross‑functional teams; collaborated with product and customer marketing to align messaging; contributed to an editorial calendar; ideation and execution of a product newsletter that boosted app downloads by 20%.
Creative Strategist at Sepura Home
December 31, 2021 - September 15, 2025Full ownership over brand and story; creative direction on all brand content (design and copy); created PR narratives resulting in coverage in CBC News and New York Magazine; produced weekly newsletters; managed the company’s website content; copywriting for all digital and print assets and cultivating the brand voice; recognized as one of TIME’s Best Inventions of 2020.
Content Marketer at Monday Creative
December 31, 2022 - September 15, 2025Developed and executed Monday’s content strategy; managed editorial calendar; Managing Editor of Monday’s online magazine; conceived and curated COLLISIONS, a collaborative art showcase with SAD Magazine; copywriting for all brand materials and cultivating the brand voice.
Founder at Lucky Letter
January 1, 2024 - PresentFounder; consulting brands on next-generation creative solutions—with a focus on human-centered marketing. Clients include Contrarian Thinking, Vancity, Durable, and Mountain Biking BC.
Copywriter at Unbounce
January 1, 2019 - September 15, 2025Copywriter responsible for brand voice and image development, social media content editorial leadership, and cross-channel copy for web, newsletters, in-app content, and white papers. Scriptwriter and creative lead on the Yield Growth Cannabis Podcast; lead writer for The Good, Urban Juve’s online magazine; directed art direction for photoshoots and videos. Contributed to features in British Vogue and Vanity Fair; helped achieve a 98% rise in social media following across channels in one year. Led full-funnel marketing campaigns with A/B testing to guarantee high-converting results; owned voice, tone, and brand style guides; delivered workshops to align messaging across functions; collaborated with product and customer marketing; contributed to editorial calendar; ideated and launched a product newsletter that boosted app downloads by 20%.
Copywriter at Unbounce
January 1, 2024 - September 15, 2025Lead copywriter and creative strategist on full-funnel marketing campaigns, using A/B testing to guarantee high-converting results. Copy lead for all content and product touchpoints, including white papers, newsletters, in-app content, and web; owned voice, tone, and brand style guides; delivered workshops to align messaging across cross-functional teams; collaborated with product marketing and customer marketing; contributed to editorial calendar; ideated product newsletters that boosted app downloads.
Creative Strategist at Sepura Home
January 1, 2021 - September 15, 2025Full ownership over brand and story; creative direction on all brand content—design and copy; created and executed PR narrative, leading to coverage in CBC News and New York Magazine; creation and execution of weekly newsletters; management of the company’s website content; copywriting for all digital and print assets and cultivating the brand voice.
Content Marketer at Monday Creative
January 1, 2022 - September 15, 2025Development and execution of Monday’s content strategy; development and management of Monday’s editorial calendar; Managing Editor of Monday’s online magazine; conception and curation of COLLISIONS, a collaborative art showcase with SAD Magazine; copywriting for all brand materials and cultivating the brand voice.
Founder at Lucky Letter
January 1, 2024 - PresentFounder of Lucky Letter, consulting brands on next-generation creative solutions—with a focus on human-centered marketing. Clients include Contrarian Thinking, Vancity, Durable, and Mountain Biking BC.
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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