Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Devin Ouellette, a senior design leader and brand strategist with 10+ years of experience in finance, entertainment, telecom, and food industries. I translate complex business goals into clear, high-impact visual campaigns by balancing branding best practices with hands-on production and cross-functional collaboration. I’ve led brand guardianship and design systems for global Canadian brands such as Rogers Communications, Toronto Blue Jays, and Rakuten Kobo, while mentoring junior designers and partnering with executives to align creative output with business strategy.…Hi, I’m Devin Ouellette, a senior design leader and brand strategist with 10+ years of experience in finance, entertainment, telecom, and food industries. I translate complex business goals into clear, high-impact visual campaigns by balancing branding best practices with hands-on production and cross-functional collaboration. I’ve led brand guardianship and design systems for global Canadian brands such as Rogers Communications, Toronto Blue Jays, and Rakuten Kobo, while mentoring junior designers and partnering with executives to align creative output with business strategy.

Devin Ouellette

Graphic Designer, Production Designer, Brand Designer, +5





Hi, I’m Devin Ouellette, a senior design leader and brand strategist with 10+ years of experience in finance, entertainment, telecom, and food industries. I translate complex business goals into clear, high-impact visual campaigns by balancing branding best practices with hands-on production and cross-functional collaboration. I’ve led brand guardianship and design systems for global Canadian brands such as Rogers Communications, Toronto Blue Jays, and Rakuten Kobo, while mentoring junior designers and partnering with executives to align creative output with business strategy.…Hi, I’m Devin Ouellette, a senior design leader and brand strategist with 10+ years of experience in finance, entertainment, telecom, and food industries. I translate complex business goals into clear, high-impact visual campaigns by balancing branding best practices with hands-on production and cross-functional collaboration. I’ve led brand guardianship and design systems for global Canadian brands such as Rogers Communications, Toronto Blue Jays, and Rakuten Kobo, while mentoring junior designers and partnering with executives to align creative output with business strategy.

Available to hire

Hi, I’m Devin Ouellette, a senior design leader and brand strategist with 10+ years of experience in finance, entertainment, telecom, and food industries. I translate complex business goals into clear, high-impact visual campaigns by balancing branding best practices with hands-on production and cross-functional collaboration.

I’ve led brand guardianship and design systems for global Canadian brands such as Rogers Communications, Toronto Blue Jays, and Rakuten Kobo, while mentoring junior designers and partnering with executives to align creative output with business strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Graphic Designer at Caesars Hotel & Casino

January 1, 2014 - August 26, 2025

Led design efforts for the Hamilton Bulldogs AHL team, establishing a cohesive brand identity across all print, digital, and in-game materials. Developed a unified visual concept for each season to ensure consistent brand representation throughout the year.

Graphic Designer, Hamilton Bulldogs AHL at Spectra by Comcast Spectacor

July 1, 2015 - August 26, 2025

Developed marketing plans to drive ticket sales, collaborated across departments to produce promotional materials. Managed design layouts, print and digital ads, event photography, and timely prepress file preparation.

Freelance Graphic Designer at Creative Circle

January 1, 2021 - August 26, 2025

Performed strategic and production design contracts for various clients including Toronto Blue Jays, INVIVO, Nourish Food Marketing, Diamond Integrated Marketing, The Think Tank Consumer Specialists, Klick! Learning Solutions, and T1 Agency.

Sr. Graphic Designer, Corporate Communications at Rogers Communications Inc.

March 1, 2021 - August 26, 2025

Designed internal print and digital communications for Human Resources and Organizational Development teams including presentations, e-books, one-sheets, e-blasts, marketing campaigns, banners, logos, newsletters, posters, brochures, infographics, and social media content. Adapted designs for various formats and outputs, including more than 10 languages.

Production Designer at Rakuten Kobo Inc.

January 1, 2021 - August 26, 2025

Created marketing materials, brand guidelines, campaign assets, pitch decks, presentations, and signage for in-person events. Assisted in design and branding of various portfolio companies.

Graphic Designer at KV Capital Inc.

September 1, 2024 - August 26, 2025

Designed marketing materials, brand collateral, and campaign assets for the company.

Graphic Designer at KV Capital Inc.

September 1, 2024 - September 1, 2024

Defined and enforced brand standards for a portfolio of diverse financial and investment companies, ensuring visual consistency across corporate and marketing touchpoints. Functioned as a strategic lead for creating high-stakes investment pitch decks and executive presentations, directly supporting business development teams in securing new capital. Managed the end-to-end production of comprehensive campaign assets and physical signage for in-person events, corporate offices, and digital channels.

Senior Graphic Designer, Corporate Communications at Rogers Communications Inc.

March 1, 2021 - March 1, 2021

Functioned as the primary internal design consultant for the Human Resources and Organizational Development teams, managing all communication projects for over 25,000 employees. Developed and executed internal brand campaigns (e-books, e-blasts, infographics, social media content) that supported key organizational initiatives (e.g., employee engagement, change management). Translated complex corporate and HR policies into clear, digestible visual materials that signiﬁcantly improved internal information uptake.

Production Designer at Rakuten Kobo Inc.

January 1, 2021 - January 1, 2021

Managed the high-volume adaptation of core design concepts for localization across 10+ international languages and multiple regional outputs. Contributed to the development of new layout templates, image selection, and photo editing processes to improve global production efficiency.

Graphic Designer (Freelance) at Creative Circle

January 1, 2021 - January 1, 2021

Provided high-level contract support to prominent agencies and brands including the Toronto Blue Jays, INVIVO, Nourish Food Marketing, and T1 Agency.

Graphic Designer at Spectra by Comcast Spectacor (Hamilton Bulldogs AHL)

July 1, 2015 - July 1, 2015

Led all creative and brand implementation for the Hamilton Bulldogs AHL team, managing the visual identity across all platforms (stadium, print, digital). Authored and distributed the official brand guide for use by internal teams and external partners, ensuring complete visual consistency across marketing materials. Designed the full spectrum of in-game experience assets (Jumbo-tron graphics, LED ribbons, motion graphics) and all ticket/advertising materials, directly supporting season ticket sales objectives.

Lead Graphic Designer at Caesars Hotel & Casino

January 1, 2014 - January 1, 2014

SERVED as the on-site Brand Guardian, ensuring strict adherence and perfect implementation of the world-class design standards and visual identity established by Caesars Entertainment Corporate. Flawlessly implemented corporate-mandated style guides across all local marketing and promotional materials, including print collateral, digital ads, and event-specific signage. Managed the entire high-volume production pipeline, from design adaptation to prepress and quality control, guaranteeing all final files met rigorous brand and print specifications for vendors.