Hendrik Jaques Lombard

Senior Copywriter / Content Writer at Consultant (various clients, including Rootz (Malta) and Zehnplus (Switzerland/Germany))

Delivering copywriting, brand development, and marketing strategies for a European B2B SAAS company, alongside content writing, CRM, and performance marketing for an international iGaming service provider. This role emphasizes engaging a global customer base with evocative and compelling content integrating CMS and SEO elements, including both short and long-form writing.

Senior Copywriter / Acting Creative Director at Amazon

Provided conceptual and creative copywriting for Amazon's Brand Innovation Lab (BIL) across Europe, collaborating with teams and clients in the UK, Spain, France, Germany, and Italy. Produced custom advertising campaigns for automotive, financial services, telecommunications, and energy sectors, working with brands like VW, VISA, Mastercard, Amex, Vodafone, and British Gas. Acted as Creative Director for four months, nurturing and inspiring the team while delivering client-pleasing work. Left due to buyout offer.

Senior Copywriter at Tradeling

Conceptualized and executed digital copywriting as part of the Brand Marketing team at Tradeling, a B2B e-commerce platform aiming to be the Amazon of wholesale. Developed the brand tone of voice and implemented it across digital, traditional, and social media channels. Managed a content and blog strategy and oversaw a team of writers. Experienced enriching client-side marketing perspectives. Left for career growth opportunities in Europe.

Senior Copywriter at WundermanThompson

Delivered conceptual and digital copywriting for leading regional and international brands in financial services, retail, FMCG, electronics, and software sectors. Responsibilities included writing for traditional, digital, and social channels and mentoring junior writers. Left due to COVID-19 related cutbacks.

Senior Copywriter at Freelance

Worked predominantly on Above The Line, Below The Line, and digital copywriting projects mainly in the hotels, hospitality, and pet food sectors. Also engaged in editorial and commercial photographic projects. Ended to join an agency position in Dubai.

Senior Copywriter – Through The Line at "99c" Agency

Conceptualized and wrote TV, radio, print, digital and social copy for multi-national clients in food, grocery, FMCG, pharmaceutical, sporting goods, and financial sectors. Assisted and mentored junior writers. Contract ended.

Conceptual Creative (Copywriter) at Havas Boondoggle

Developed concepts and copy across the creative process for multinational and international clients including Marvel, NATO, Chivas Regal, GSK brands, South African Airways, and Reckitt Benckiser. Focused on digital and new media executions while including traditional media. Worked concurrently with South African and Belgian offices. Left due to office closure and retrenchment.

Writer and Photographer at Freelance for Independent Newspapers In-House Agency “Special Projects”

Produced work merging editorial and advertising with strong focus on humanizing commercial clients. Contributed to publications such as Sunday Independent, The Star, Argus, and Cape Times. Enhanced skills as researcher, interviewer, copywriter, and photographer. Left seeking permanent employment stability.

Researcher – PR and Marketing Writer at United Democratic Movement

Wrote and edited media statements, opinion articles, speeches, and managed campaign strategies for national and local elections. Supervised parliamentary staff requiring conflict resolution and leadership. Left after reaching a promotion ceiling.

Senior Copywriter / Content Writer at Consultant (various clients, including Rootz (Malta) and Zehnplus (Switzerland/Germany))

Contracted to multiple European clients, providing copywriting, brand development, and marketing strategy for a B2B SaaS company. Responsible for content creation and CRM/marketing initiatives for an international iGaming service provider. Focus on engaging customers globally with evocative, SEO-optimized short and long-form content, strong CMS integration, and creative content across digital, email and social channels.

Senior Copywriter / Acting Creative Director at Amazon

Conceptual and creative copywriting for Brand Innovation Lab (BIL), Amazon's internal advertising agency. Operated in the pan-European BIL team, based in Madrid, collaborating with colleagues across the UK, Spain, France, Germany and Italy to produce campaigns for Automotive, Financial Services, Telecommunications and Energy sectors. Acted as Creative Director for 4 months.

Senior Copywriter at Tradeling

Conceptual and digital copywriting; helped develop the brand voice across digital, traditional and social channels. Built an extensive content and blog strategy and oversaw a team of writers.

Senior Copywriter at WundermanThompson

Conceptual and digital copywriting for leading accounts in Financial Services, Retail, FMCG, Electronics and Software. Created campaign concepts across traditional, digital and social channels, mentored junior writers.

Senior Copywriter at Freelance

Above The Line, Below The Line and Digital copywriting, with a focus on Hotels & Hospitality and Pet Food sectors. Included editorial and commercial photography projects.

Senior Copywriter – Through The Line at "99c" Agency

Conceptualised and wrote for TV, radio, print, digital and social; mentored junior writers. Ended contract.

Conceptual Creative (Copywriter) at Havas Boondoggle

Developed concepts for campaigns and wrote copy across the creative process; worked with SA branch and Belgium Head Office. Campaigns for Marvel, NATO, Chivas Regal, GSK brands, South African Airways, Reckitt Benckiser, Universal Music SA; heavy emphasis on digital and new media.

Writer and Photographer at Independent Newspapers (Special Projects, in-house agency)

Freelance writer for internal agency; merged editorial and advertising content; published in Sunday Independent, The Star, Argus, Cape Times, etc. Developed research, interviewing and copywriting skills.

Researcher – PR and marketing writer at United Democratic Movement

Wrote and edited media statements, opinion articles and speeches. Worked on national and local election campaigns; helped manage campaign strategy and publicity materials; parliamentary staff supervision.