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I am a results-driven marketing and brand strategist with extensive experience in luxury, beauty, and wellness sectors. Over the years, I have successfully executed 360° brand strategies including PR campaigns, digital marketing, influencer and event activations, enhancing consumer engagement and driving revenue growth across global brands. I am passionate about creating meaningful brand experiences and optimizing consumer touchpoints both online and offline. I have cultivated my expertise by leading brand and communication initiatives for prestigious companies such as Christian Dior Parfums, Coty Luxury, and distributor Kababj Group. Beyond corporate roles, I founded and scaled a wellness brand delivering premium retreats, workshops, and corporate yoga experiences to blend luxury with mindfulness and wellbeing trends.…I am a results-driven marketing and brand strategist with extensive experience in luxury, beauty, and wellness sectors. Over the years, I have successfully executed 360° brand strategies including PR campaigns, digital marketing, influencer and event activations, enhancing consumer engagement and driving revenue growth across global brands. I am passionate about creating meaningful brand experiences and optimizing consumer touchpoints both online and offline. I have cultivated my expertise by leading brand and communication initiatives for prestigious companies such as Christian Dior Parfums, Coty Luxury, and distributor Kababj Group. Beyond corporate roles, I founded and scaled a wellness brand delivering premium retreats, workshops, and corporate yoga experiences to blend luxury with mindfulness and wellbeing trends.

Ghizlane Annan

Brand Strategist, Marketing Strategist, Community Manager, +2

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I am a results-driven marketing and brand strategist with extensive experience in luxury, beauty, and wellness sectors. Over the years, I have successfully executed 360° brand strategies including PR campaigns, digital marketing, influencer and event activations, enhancing consumer engagement and driving revenue growth across global brands. I am passionate about creating meaningful brand experiences and optimizing consumer touchpoints both online and offline. I have cultivated my expertise by leading brand and communication initiatives for prestigious companies such as Christian Dior Parfums, Coty Luxury, and distributor Kababj Group. Beyond corporate roles, I founded and scaled a wellness brand delivering premium retreats, workshops, and corporate yoga experiences to blend luxury with mindfulness and wellbeing trends.…I am a results-driven marketing and brand strategist with extensive experience in luxury, beauty, and wellness sectors. Over the years, I have successfully executed 360° brand strategies including PR campaigns, digital marketing, influencer and event activations, enhancing consumer engagement and driving revenue growth across global brands. I am passionate about creating meaningful brand experiences and optimizing consumer touchpoints both online and offline. I have cultivated my expertise by leading brand and communication initiatives for prestigious companies such as Christian Dior Parfums, Coty Luxury, and distributor Kababj Group. Beyond corporate roles, I founded and scaled a wellness brand delivering premium retreats, workshops, and corporate yoga experiences to blend luxury with mindfulness and wellbeing trends.

Available to hire

I am a results-driven marketing and brand strategist with extensive experience in luxury, beauty, and wellness sectors. Over the years, I have successfully executed 360° brand strategies including PR campaigns, digital marketing, influencer and event activations, enhancing consumer engagement and driving revenue growth across global brands. I am passionate about creating meaningful brand experiences and optimizing consumer touchpoints both online and offline.

I have cultivated my expertise by leading brand and communication initiatives for prestigious companies such as Christian Dior Parfums, Coty Luxury, and distributor Kababj Group. Beyond corporate roles, I founded and scaled a wellness brand delivering premium retreats, workshops, and corporate yoga experiences to blend luxury with mindfulness and wellbeing trends.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

French

Fluent

Arabic

Fluent

English

Advanced

Italian

Beginner

Spanish; Castilian

Beginner

Work Experience

Brand, Communication & PR Manager at Kabbaj Group (Official Distributor & Retailer)

April 1, 2022 - August 26, 2025

Developed and executed comprehensive 360° digital marketing, PR, and event strategies to enhance brand visibility for luxury brands including Cartier, L’Occitane, Jo Malone London, Zegna, and Faces. Managed social media, content creation, and influencer collaborations to drive engagement. Led PR campaigns, media relations, and VIP partnerships securing premium brand positioning. Planned and executed high-end events, press launches, and consumer activations, while overseeing e-commerce and retail support to align digital and in-store customer experiences. Analyzed campaign performance, market trends, and PR coverage for strategic insights.

Brand Manager Coty Luxury at Kabbaj Group (Official Distributor & Retailer)

April 1, 2020 - August 26, 2025

Developed and executed distribution strategy aligning with Coty Luxury brand image and target market, covering online and offline channels. Cultivated and managed successful relationships with key retail partners. Optimized inventory levels ensuring product availability at all times. Oversaw visual merchandising strategy to maintain consistent luxurious brand image across all retailer points. Monitored and analyzed sales performance across diverse distribution channels utilizing data for continuous improvement and strategic refinement. Managed and trained beauty advisors and retail teams.

Brand Manager Christian Dior Parfums at Kabbaj Group (Official Distributor & Retailer)

December 1, 2018 - August 26, 2025

Implemented Dior’s global brand strategy in the local market, ensuring alignment with luxury positioning and business objectives. Developed precise sales forecasts for launches and key campaigns optimizing inventory and reducing stock imbalances. Expanded and optimized retail and e-commerce distribution, boosting brand visibility and profitability. Led PR, influencer partnerships, digital activations, and in-store events to drive engagement and sales. Ensured brand consistency in stores, overseeing VM implementation and premium retail experiences. Managed and trained beauty advisors and retail teams enhancing their expertise and customer service excellence. Conducted strategic benchmarking and market research to refine brand positioning and maximize performance.

Founder, Marketing Consultant & Wellness Curator at Zen & Welli

February 1, 2025 - August 26, 2025

Created and scaled a wellness brand offering retreats, workshops, and corporate yoga. Designed and led premium retreats blending luxury experiences with mindfulness. Designed marketing campaigns, digital PR, and partnerships in hospitality and wellness sectors.

Sales Operations Analyst MEA Region at Dell Technologies

March 1, 2017 - August 26, 2025

Collected, analyzed, and interpreted sales data to provide insights into market trends, customer behavior, and performance metrics, aiding strategic decision-making. Collaborated with sales teams to develop accurate sales forecasts, identifying opportunities and challenges to optimize resource allocation. Evaluated and enhanced sales processes and systems, streamlining workflows to improve efficiency and effectiveness in supporting the sales team. Generated and maintained comprehensive reports on sales performance.