I'm Lucy Campbell-Woodward, a marketing and communications professional with 8.5 years of experience focusing on crafting compelling content across digital channels. I specialise in transforming complex topics into engaging long- and short-form content, maintaining brand tone and editorial standards, and leading cross-functional teams to deliver high-quality campaigns. I work fluently in English and German and have led content programs for global audiences, from web and email to webinars and gated assets. I’m passionate about storytelling, brand consistency, and using data to drive demand and engagement.…

Lucy Campbell-Woodward

I'm Lucy Campbell-Woodward, a marketing and communications professional with 8.5 years of experience focusing on crafting compelling content across digital channels. I specialise in transforming complex topics into engaging long- and short-form content, maintaining brand tone and editorial standards, and leading cross-functional teams to deliver high-quality campaigns. I work fluently in English and German and have led content programs for global audiences, from web and email to webinars and gated assets. I’m passionate about storytelling, brand consistency, and using data to drive demand and engagement.…

Available to hire

I’m Lucy Campbell-Woodward, a marketing and communications professional with 8.5 years of experience focusing on crafting compelling content across digital channels. I specialise in transforming complex topics into engaging long- and short-form content, maintaining brand tone and editorial standards, and leading cross-functional teams to deliver high-quality campaigns. I work fluently in English and German and have led content programs for global audiences, from web and email to webinars and gated assets. I’m passionate about storytelling, brand consistency, and using data to drive demand and engagement.

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Skills

Experience Level

Language

English
Fluent
German
Advanced

Work Experience

Marketing & Communications Contractor at Freelance / Remote
July 1, 2024 - Present
Provide strategic copywriting, editorial, and communication services for a global B2B client, creating high-impact content across multiple digital channels in English and German. Responsibilities include content planning, execution of customer case studies, webinar creative leadership, copy development across web and social, community engagement programs, localized LinkedIn ad campaigns, and acting as brand guardian ensuring consistent tone of voice and editorial standards.
Head Of Marketing at censhare, Munich
November 30, 2022 - August 26, 2025
Led a global marketing team delivering content-led communication programs across web, email, and owned digital channels. Oversaw editorial planning, brand tone alignment and content production across touchpoints to support customer engagement and brand consistency. Collaborated cross-functionally on marketing operations and tooling. Presented refreshed brand identity at international partner summit, hosted webinar series, developed training and onboarding materials, and defined creative and operational workflows.
Digital Marketing Manager at censhare, Munich
March 31, 2022 - August 26, 2025
Managed digital marketing operations and content programs across website, email, social media, and customer/partner communications. Led a team of interns and external agencies. Achievements include monthly content and communication programs aligned with brand strategy, marketing copy review and editing, lead nurture program optimization, website relaunch content management, external vendor management, onboarding content delivery, and mentoring marketing interns.
Digital Marketing Specialist at censhare, Munich
April 30, 2019 - August 26, 2025
Supported central marketing and content operations serving corporate headquarters and international sales regions across social media, email, content, website, and communications as part of a global marketing team.
Digital Marketing & Communications Lead at Smith Stone Walters, London
August 31, 2017 - August 26, 2025
Led digital marketing and communications initiatives, likely managing social media and broader marketing communications activities.
Social Media & Marketing Coordinator at Smith Stone Walters
October 31, 2016 - August 26, 2025
Coordinated social media and marketing tasks to aid organizational marketing efforts.

Education

BA in English Literature and German at University of Newcastle-upon-Tyne
January 11, 2030 - July 1, 2014

Qualifications

Foundation Diploma in Digital Marketing
January 11, 2030 - November 1, 2015
Diploma in Social Media Marketing & Online Reputation Management
January 11, 2030 - June 1, 2015

Industry Experience

Professional Services, Software & Internet

Skills

Experience Level