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I am driven by passion, collaboration and humility, using invention, creativity and imagination to grow powerhouse lifestyle brands. I seek the next big challenge that will push my leadership, design, manufacturing and product development expertise into new platforms of creative integration and fan engagement. I lead teams, nurture partnerships and build brand integrity across licensing, retail and merchandising, while mentoring designers and collaborating across global teams to deliver show-stopping experiences. My track record includes steering Squishmallows from concept to a multi-generational property, balancing business goals with creative execution and fostering lasting partnerships.…I am driven by passion, collaboration and humility, using invention, creativity and imagination to grow powerhouse lifestyle brands. I seek the next big challenge that will push my leadership, design, manufacturing and product development expertise into new platforms of creative integration and fan engagement. I lead teams, nurture partnerships and build brand integrity across licensing, retail and merchandising, while mentoring designers and collaborating across global teams to deliver show-stopping experiences. My track record includes steering Squishmallows from concept to a multi-generational property, balancing business goals with creative execution and fostering lasting partnerships.

Alexa Kaufman

Creative Director, Brand Designer, Product Designer, +4

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I am driven by passion, collaboration and humility, using invention, creativity and imagination to grow powerhouse lifestyle brands. I seek the next big challenge that will push my leadership, design, manufacturing and product development expertise into new platforms of creative integration and fan engagement. I lead teams, nurture partnerships and build brand integrity across licensing, retail and merchandising, while mentoring designers and collaborating across global teams to deliver show-stopping experiences. My track record includes steering Squishmallows from concept to a multi-generational property, balancing business goals with creative execution and fostering lasting partnerships.…I am driven by passion, collaboration and humility, using invention, creativity and imagination to grow powerhouse lifestyle brands. I seek the next big challenge that will push my leadership, design, manufacturing and product development expertise into new platforms of creative integration and fan engagement. I lead teams, nurture partnerships and build brand integrity across licensing, retail and merchandising, while mentoring designers and collaborating across global teams to deliver show-stopping experiences. My track record includes steering Squishmallows from concept to a multi-generational property, balancing business goals with creative execution and fostering lasting partnerships.

Available to hire

I am driven by passion, collaboration and humility, using invention, creativity and imagination to grow powerhouse lifestyle brands. I seek the next big challenge that will push my leadership, design, manufacturing and product development expertise into new platforms of creative integration and fan engagement. I lead teams, nurture partnerships and build brand integrity across licensing, retail and merchandising, while mentoring designers and collaborating across global teams to deliver show-stopping experiences. My track record includes steering Squishmallows from concept to a multi-generational property, balancing business goals with creative execution and fostering lasting partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Italian

Intermediate

Work Experience

Creative Director at Jazwares, LLC

January 1, 2021 - Present

Coordinated and built, from conception, global CP lifestyle Brand Squishmallows™, grossing over $125 million annually in royalty dollars. Bridged business and creative aspects overseeing brand integrity and licensing deals. Managed licensees and brand collaborations for consumer product creation, placement, and growth in various retail channels. Strategized brand longevity creating a multi-generational evergreen property.

Team Manager at BBC International

January 1, 2021 - August 26, 2025

Managed a team of eleven, defining fashion trends and translating them across retail channel silos. Oversaw designers and developers domestically and abroad, researching and strategizing seasonal creative programs. Maintained brand and portfolio integrity in top SKUs at leading retailers through relationships with licensors and buyers. Coordinated collaborative presentations globally including at retail HQ and seasonal shoe shows.

Designer at Creative Design Group

January 1, 2005 - August 26, 2025

Designer for a multi-faceted theme and sculptural company. Executed overall layout design, mold-making, casting, woodwork, painting, silicone, urethane foams, and resin works.

Designer at Creative Design Group

January 1, 2005 - October 8, 2025

Led a team of designers, translating fashion trends into seasonal programs for retail channels. Oversaw domestic and international design development, researched and strategized seasonal creative programs, and ensured brand portfolio integrity through licensing collaborations and buyer relationships. Coordinated collaborative presentations for retail HQ and seasonal showcases.

Creative Director at BBC International / Jazwares, LLC

January 1, 2021 - October 8, 2025

Coordinated and built, from conception, the global CP lifestyle brand Squishmallows, currently grossing over $125M in annual royalties. Bridged business and creative to oversee brand integrity and licensing deals. Managed licensees and powerhouse brand collaborations for consumer product creation, placement, and growth across cross-category retail programs and in-store pallet trains. Strategized brand longevity to create a multi-generational evergreen property.

Creative Director at BBC International / Jazwares, LLC

April 1, 2025 - October 8, 2025

Continued leadership of the Squishmallows brand from 2021 onward, expanding brand strategy, cross-category retail programs, and collaborative partnerships; maintained brand integrity across licenses; led cross-functional teams to deliver show-stopping brand showcases.

Creative Design Group Manager at Creative Design Group

December 31, 2005 - October 8, 2025

Managed a team of eleven designers, defining fashion trends and translating them into silos for a retail portfolio. Oversaw designers and developers domestically and abroad, researched and developed seasonal creative programs for white space opportunities, and supervised brand portfolios to maintain top SKUs with licensors and buyers. Coordinated collaborative presentations for retail HQ and seasonal shows.

Brand Licensing & Creative Director at BBC International / Jazwares, LLC

December 31, 2021 - October 8, 2025

Coordinated and built the global CP lifestyle Brand Squishmallows, overseeing brand integrity and licensing deals. Managed licensees and powerhouse brand collaborations for cross-category retail programs and in-store pallet trains. Strategized brand longevity to create a multi-generational evergreen property.

Creative Director / Licensing & Partnerships at BBC International / Jazwares, LLC

April 1, 2025 - October 8, 2025

Continued leadership in brand licensing, partnerships, and cross-category product creation; expanded and maintained the Squishmallows program and related brand initiatives.

Designer at Unspecified Sculptural Brand

December 31, 2005 - October 8, 2025

Designer for a multi-faceted sculptural brand in Deerfield Beach; responsible for overall layout design, mold-making, casting, woodwork, painting, silicone, urethane foams and resins.

Designer at Creative Design Group

December 31, 2005 - October 8, 2025

Managed a team of eleven, defining fashion trends and translating them into silos for a retail portfolio; oversaw designers and developers domestically and abroad, researched and developed seasonal creative programs, and ensured brand portfolio integrity with licensors and buyers; coordinated collaborative presentations across global teams and retail shows.

Creative Director / Brand Manager at BBC International Jazwares, LLC

April 1, 2025 - October 8, 2025

Coordinated and built from conception the global CP lifestyle brand Squishmallows, currently grossing over $125M annually in royalties. Bridged business and creative, overseeing brand integrity and licensing deals; managed licensees and cross-category collaborations for consumer product creation, placement and growth; strategized brand longevity to create a multi-generational evergreen property.