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I am a creative and results-driven project manager with 8 years of experience leading cross-functional initiatives from concept through delivery. With nearly a decade of expertise in content creation, brand strategy, digital marketing, and campaign execution, I excel at managing contractors and balancing creative vision with business goals. I am skilled at delivering measurable results such as growing an audience of over 100,000 and driving more than 250,000 product sales. I thrive in fast-paced, ever-changing environments where I optimize resources, organize complex workflows, and guide projects to successful completion.…I am a creative and results-driven project manager with 8 years of experience leading cross-functional initiatives from concept through delivery. With nearly a decade of expertise in content creation, brand strategy, digital marketing, and campaign execution, I excel at managing contractors and balancing creative vision with business goals. I am skilled at delivering measurable results such as growing an audience of over 100,000 and driving more than 250,000 product sales. I thrive in fast-paced, ever-changing environments where I optimize resources, organize complex workflows, and guide projects to successful completion.

Joelle Vaughan

Project Manager, Brand Strategist, Content Creator, +2

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I am a creative and results-driven project manager with 8 years of experience leading cross-functional initiatives from concept through delivery. With nearly a decade of expertise in content creation, brand strategy, digital marketing, and campaign execution, I excel at managing contractors and balancing creative vision with business goals. I am skilled at delivering measurable results such as growing an audience of over 100,000 and driving more than 250,000 product sales. I thrive in fast-paced, ever-changing environments where I optimize resources, organize complex workflows, and guide projects to successful completion.…I am a creative and results-driven project manager with 8 years of experience leading cross-functional initiatives from concept through delivery. With nearly a decade of expertise in content creation, brand strategy, digital marketing, and campaign execution, I excel at managing contractors and balancing creative vision with business goals. I am skilled at delivering measurable results such as growing an audience of over 100,000 and driving more than 250,000 product sales. I thrive in fast-paced, ever-changing environments where I optimize resources, organize complex workflows, and guide projects to successful completion.

Available to hire

I am a creative and results-driven project manager with 8 years of experience leading cross-functional initiatives from concept through delivery. With nearly a decade of expertise in content creation, brand strategy, digital marketing, and campaign execution, I excel at managing contractors and balancing creative vision with business goals.

I am skilled at delivering measurable results such as growing an audience of over 100,000 and driving more than 250,000 product sales. I thrive in fast-paced, ever-changing environments where I optimize resources, organize complex workflows, and guide projects to successful completion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & Creative Project Manager at Reverse Publishing LLC

October 1, 2018 - Present

Directed end-to-end creative projects for 33 independent titles, managing market research, product development, editing, design, publication, and marketing. Built and scaled the brand to over 250,000 unit sales using integrated digital sales channels including social media, email, and ads. Oversaw creative direction, optimized social media strategy to reduce ad spend by 90% within three months and maintained sustained sales with zero ad spend. Managed content creation, brand management, and market positioning. Led ad campaigns with positive ROI and increased per-product sales by 300%. Produced and optimized short-form video content on TikTok and Instagram growing an organic following of 100,000+ and boosting engagement.

Talent Manager at Marquee Image Models

December 1, 2020 - August 26, 2025

Managed the full recruitment life cycle for livestreaming talent, including sourcing, screening, interviewing, onboarding, and retention. Delivered comprehensive training programs on platform tools, content creation, and audience engagement. Coordinated campaign scheduling and promotional efforts with internal teams and clients. Tracked and analyzed performance data to improve recruitment and engagement strategies.

Instructor at Painting With A Twist

April 1, 2018 - August 26, 2025

Led engaging painting classes for groups up to 40 participants. Managed customer service, payment processing, inventory, and event logistics.

Receptionist at La Quinta Inn

June 1, 2014 - August 26, 2025

Facilitated front desk operations, guest services, reservations, and daily coordination with office and maintenance teams.