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Hi, I’m Sarah Burton, a creative director, storyteller, project manager, producer, writer, and comedian who helps companies go viral with unique, fun, and heartful content. I create highly successful collateral for all major digital channels and social media platforms and am able to drive the entire creative life cycle from ideation to final editing. I employ data-driven insights to deliver customized brand and channel strategies. With extensive experience across video production, streaming, social media, and internet culture, I’ve led projects that engage millions and have worked with top names in entertainment and gaming industries.…Hi, I’m Sarah Burton, a creative director, storyteller, project manager, producer, writer, and comedian who helps companies go viral with unique, fun, and heartful content. I create highly successful collateral for all major digital channels and social media platforms and am able to drive the entire creative life cycle from ideation to final editing. I employ data-driven insights to deliver customized brand and channel strategies. With extensive experience across video production, streaming, social media, and internet culture, I’ve led projects that engage millions and have worked with top names in entertainment and gaming industries.

Sarah Burton

Creative Director, Writer, Executive Producer, +2

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Hi, I’m Sarah Burton, a creative director, storyteller, project manager, producer, writer, and comedian who helps companies go viral with unique, fun, and heartful content. I create highly successful collateral for all major digital channels and social media platforms and am able to drive the entire creative life cycle from ideation to final editing. I employ data-driven insights to deliver customized brand and channel strategies. With extensive experience across video production, streaming, social media, and internet culture, I’ve led projects that engage millions and have worked with top names in entertainment and gaming industries.…Hi, I’m Sarah Burton, a creative director, storyteller, project manager, producer, writer, and comedian who helps companies go viral with unique, fun, and heartful content. I create highly successful collateral for all major digital channels and social media platforms and am able to drive the entire creative life cycle from ideation to final editing. I employ data-driven insights to deliver customized brand and channel strategies. With extensive experience across video production, streaming, social media, and internet culture, I’ve led projects that engage millions and have worked with top names in entertainment and gaming industries.

Available to hire

Hi, I’m Sarah Burton, a creative director, storyteller, project manager, producer, writer, and comedian who helps companies go viral with unique, fun, and heartful content. I create highly successful collateral for all major digital channels and social media platforms and am able to drive the entire creative life cycle from ideation to final editing.

I employ data-driven insights to deliver customized brand and channel strategies. With extensive experience across video production, streaming, social media, and internet culture, I’ve led projects that engage millions and have worked with top names in entertainment and gaming industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Writer / Story Producer at Various

August 1, 2025 - August 26, 2025

Wrote and produced for Gamerhood, a hybrid reality and game show integrating influencers and streamers playing virtual and in-person games for Twitch/Amazon, including integration with State Farm. Produced a 5-hour live-streaming gaming event with storyline, lore, gaming (Valorant), and live music (Zedd) with over 1 million views. Also wrote commercial content for Surfside Vodka and product integrations for OMEN and HyperX.

Executive Producer at Mean Book Club

May 1, 2018 - Present

Creative lead for Mean Book Club podcast—a comedic take on NYT bestsellers and storytelling inspired by BookTok. Produced and hosted celebrity guests such as Dan Savage, Anna Drezen (SNL), and Monique Moses (Black Lady Sketch Show).

Senior Writer at Pocket FM

December 1, 2025 - August 26, 2025

Head writer for Pocket FM audio series including "Insta Millionaire" and "Hellbound With You." Led teams creating audio-only and live-action content for all ages, reaching millions of downloads.

Development Producer at Condé Nast

May 1, 2023 - August 26, 2025

Managed production for Wired’s pilot series "Frauds and Fakes" and Epicurious ‘‘Big Taste Test,’’ producing celebrity chefs.

Supervising Producer at BuzzFeed

January 1, 2023 - August 26, 2025

Led creative oversight for series production on BuzzFeed YouTube and social channels. Managed a team of producers, creators, and influencers. Produced game show Plate to Date, reality series "Mom in Progress," and topical content series "Accidentally Became a Meme." Directed creative rejuvenation of flagship YouTube channel As/Is targeting young girls and teens. Achieved over 30 million views in 6 months by recreating the Video Fellowship program.

Lead Story Producer at BuzzFeed

January 1, 2021 - August 26, 2025

Created videos for BuzzFeed Video channel on YouTube, Instagram, and Facebook with millions of views. Mentored a team of fellows and commission-based producers. Developed pilot presentation for Good Advice Cupcake cartoon pitched to NBC and Netflix. Increased watch time and viewer retention developing new series such as Accidentally Became a Meme and The Wild History of.

Producer / Host at ICYMI by HuffPost

October 1, 2019 - August 26, 2025

Developed and hosted live politics and culture talk show featured on Apple TV & Roku. Covered topics including endometriosis and mental health in reality TV.

Video Producer II & Humor Writer at BuzzFeed

November 1, 2018 - August 26, 2025

Wrote, directed, produced, and edited videos for distributed content platforms including YouTube, Facebook, Instagram, and Snapchat. Authored humor articles based on current events and memes. Captured over 4 million views in a week by focusing videos on trending topics.

Producer / Writer at Everyone's Favorite Game Show

January 1, 2019 - August 26, 2025

Produced and wrote character-based game shows featuring comedian guests including a pilot presentation hosted by Nikki Glaser.

Producer at I'm a Doctor Now

January 1, 2019 - August 26, 2025

Hosted and produced a monthly comedic live show about medical paranoia.

Writer / Story Producer at Various

August 31, 2025 - August 26, 2025

Wrote and produced content for Gamerhood, a hybrid reality and game show with influencers and streamers playing virtual and in-person games for Twitch/Amazon, including integration with State Farm. Wrote and produced a 5-hour live-streaming gaming event with storyline and live music with over 1 million views. Also wrote commercials for Surfside Vodka and product integration for OMEN and HyperX.

Executive Producer at Mean Book Club

May 1, 2018 - Present

Creative lead for Mean Book Club podcast, a comedic take on NYT bestsellers inspired by BookTok. Produced and hosted celebrity guests such as Dan Savage, Anna Drezen (SNL), and Monique Moses (Black Lady Sketch Show).

Senior Writer at Pocket FM

December 31, 2025 - August 26, 2025

Head writer for Pocket FM audio series including Insta Millionaire and Hellbound With You. Led teams creating audio-only and live-action content for all ages, reaching millions of downloads.

Development Producer at Condé Nast

May 31, 2023 - August 26, 2025

Managed production for Wired’s pilot series “Frauds and Fakes” and Epicurious "Big Taste Test", producing celebrity chefs.

Supervising Producer at BuzzFeed

January 31, 2023 - August 26, 2025

Led creative overseeing series production for BuzzFeed YouTube and social channels with millions of subscribers. Managed team of producers, creators, and influencers. Produced game show 'Plate to Date', reality show 'Mom in Progress', and topical content series 'Accidentally Became a Meme'. Directed creative rejuvenation of flagship YouTube channel As/Is aimed at young girls and teens. Recreated the Video Fellowship program, bringing in 30 million+ views in six months.

Lead Story Producer at BuzzFeed

January 31, 2021 - August 26, 2025

Created videos receiving millions of views on BuzzFeed Video's YouTube channel and social media platforms. Mentored fellows and commission-based producers. Developed pilot presentation for the Good Advice Cupcake cartoon pitched to NBC and Netflix. Increased watch time and viewer retention; developed new series: 'Accidentally Became a Meme' and 'The Wild History of'.

Producer / Host at ICYMI by HuffPost

October 31, 2019 - August 26, 2025

Developed and hosted live politics and culture talk show featured on Apple TV & Roku. Covered topics such as endometriosis and mental health in reality TV.

Video Producer II & Humor Writer at BuzzFeed

November 30, 2018 - August 26, 2025

Wrote, directed, produced, and edited video content for multiple social platforms. Authored humor articles based on current events and memes. Achieved 4 million+ views in a week by focusing videos on trending topics.

Producer / Writer at Everyone’s Favorite Game Show

December 31, 2019 - August 26, 2025

Produced and wrote character-based game shows with comedian guests, including pilot presentation hosted by Nikki Glaser.

Producer at I'm a Doctor Now

December 31, 2019 - August 26, 2025

Hosted and produced a monthly comedic live show about medical paranoia.