Available to hire
I am a Creative Director, Fashion Designer, and Stylist with over 15 years of experience blending aesthetic vision, technical expertise, and commercial awareness in the fashion industry. I specialize in developing complete collections, campaigns, editorials, and both personal and brand-driven projects with a strong focus on brand identity and audience connection.
My career has primarily focused on childrenswear, accessories, and lifestyle, working with recognized brands and leading projects featured in specialized media. With an entrepreneurial background in retail and authorial design, I lead businesses that integrate purpose, curation, and brand experience. Recently, I have expanded my work to the Portuguese and European markets, contributing to projects that value authenticity, aesthetics, and storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
Portuguese
Fluent
English
Advanced
Work Experience
Creative Director, Fashion Designer & Founder at S.O.E.
January 1, 2024 - PresentLead creative direction for an independent accessories brand focused on identity and conscious design. Oversaw trend research, creation, and execution of collections, defined color palettes, and sourced materials. Managed branding, marketing, and customer relationship strategies. Developed visual content, engagement campaigns, and brand styling.
Styling, Wardrobe & Creative Consulting at Freelance
February 1, 2012 - PresentCreated and curated visual concepts for fashion, beauty, décor, and lifestyle projects. Styled and directed campaigns, runway shows, and editorials. Designed wardrobes for audiovisual productions and provided image consulting services. Worked with brands such as Arezzo, Natura, Nestlé, C&A, O Boticário, Avon, Tip Toey Joey, and Fábula. Projects featured in Marie Claire, L’Officiel, and Bazaar Kids.
Head of Branding & Founder at Espaço Achadinhos
February 1, 2016 - August 26, 2025Developed and maintained the visual identity, curation, and customer experience of a collaborative childrenswear store. Designed visual merchandising and emotionally driven campaigns. Led branding, marketing, and customer service teams. Managed partnerships with over 80 brands; featured in UOL, PEGN, Veja SP, Vogue Brasil, and Empreendedor.com.
Creative Director & Product Lead at Gouachê Kids
July 1, 2013 - August 26, 2025Directed creative and strategic development of original childrenswear collections. Co-created the brand’s visual language and store environment. Designed hand-drawn store windows to enhance emotional connection. Recognized for unique aesthetics and immersive shopping experiences.
Style Coordinator – Childswear at Isabela Capeto
November 1, 2012 - August 26, 2025Led creative direction for the kidswear line. Coordinated product development and collaborated with planning, VM, and marketing teams. Selected key pieces for campaigns and lookbooks. Presented collections and monitored sales performance.
Fashion Designer – Womenswear & Kidswear at Isabela Capeto
January 1, 2010 - August 26, 2025Led creative direction for the kidswear line. Coordinated product development and collaborated with planning, VM, and marketing teams. Selected key pieces for campaigns and lookbooks. Presented collections and monitored sales performance.
Fashion Designer at Recruta
December 1, 2008 - August 26, 2025Designed commercial collections in a manufacturing environment. Researched national and international trends, including attending Bread & Butter fairs in Germany, Spain, and the UK. Created product mix, color palettes, and technical designs. Worked closely with planning, marketing, and VM teams.
Creative Director, Fashion Designer & Founder at S.O.E. – Self-employed
January 1, 2024 - PresentLed creative direction for an independent accessories brand focused on identity and conscious design. Oversaw trend research, creation and execution of collections, color palette definition, and material sourcing. Managed branding, marketing, and customer relationship strategies. Developed visual content, engagement campaigns, and brand styling.
Styling, Wardrobe & Creative Consulting at Freelance
February 1, 2012 - PresentCreated and curated visual concepts for fashion, beauty, décor, and lifestyle projects. Styled and directed campaigns, runway shows, and editorials. Designed wardrobes for audiovisual productions and provided image consulting services. Collaborated with brands such as Arezzo, Natura, Nestlé, C&A, O Boticário, Avon, Tip Toey Joey, and Fábula. Projects featured in Marie Claire, L’Officiel, and Bazaar Kids.
Head of Branding & Founder at Espaço Achadinhos
February 1, 2016 - August 26, 2025Developed and maintained visual identity, curation, and customer experience of a collaborative childrenswear store. Designed visual merchandising and emotionally-driven campaigns. Led branding, marketing, and customer service teams. Managed partnerships with over 80 brands. Featured in UOL, PEGN, Veja SP, Vogue Brasil, and Empreendedor.com.
Creative Director & Product Lead at Gouache Kids
July 1, 2013 - August 26, 2025Directed creative and strategic development of original childrenswear collections. Co-created the brand’s visual language and store environment. Designed hand-drawn store windows to enhance emotional connection. Recognized for unique aesthetics and immersive shopping experiences.
Style Coordinator – Kidswear at Isabela Capeto
November 1, 2012 - August 26, 2025Led creative direction for the kidswear line. Coordinated product development and collaborated with planning, visual merchandising, and marketing teams. Selected key pieces for campaigns and lookbooks. Presented collections and monitored sales performance.
Fashion Designer – Womenswear & Kidswear at Isabela Capeto
January 1, 2010 - August 26, 2025Led creative direction for the kidswear line. Coordinated product development and collaborated with planning, visual merchandising, and marketing teams. Selected key pieces for campaigns and lookbooks. Presented collections and monitored sales performance.
Fashion Designer at Recruta
December 1, 2008 - August 26, 2025Designed commercial collections in a manufacturing environment. Researched national and international trends, including attending Bread & Butter fairs in Germany, Spain, and UK. Created product mix, color palettes, and technical designs. Worked closely with planning, marketing, and visual merchandising teams.
Education
Building a Fashion Collection | Creation, Style & Product Development at Central Saint Martins – University of the Arts London
June 1, 2003 - December 1, 2003Fashion Design for Beginners | Fashion Drawing at Central Saint Martins – University of the Arts London
January 1, 2003 - December 1, 2003Fashion Journalism | Fashion Trends at SENAC São Paulo
January 1, 2006 - August 26, 2025Bachelor's Degree in Architecture and Urbanism at University of Franca (UNIFRAN)
January 1, 1998 - November 1, 2002Building a Fashion Collection | Creation, Style & Product Development at Central Saint Martins – University of the Arts London
June 1, 2003 - December 1, 2003Fashion Design for Beginners | Fashion Drawing at Central Saint Martins – University of the Arts London
January 1, 2003 - December 1, 2003Fashion Journalism | Fashion Trends at SENAC São Paulo
January 1, 2006 - August 26, 2025Bachelor’s Degree in Architecture and Urbanism at University of Franca (UNIFRAN)
January 1, 1998 - November 1, 2002Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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