Aline Vilhena Rocha
I am a Creative Director, Fashion Designer, and Stylist with over 15 years of experience blending aesthetic vision, technical expertise, and commercial awareness in the fashion industry.
About
I am a Creative Director, Fashion Designer, and Stylist with over 15 years of experience blending aesthetic vision, technical expertise, and commercial awareness in the fashion industry. I specialize in developing complete collections, campaigns, editorials, and both personal and brand-driven projects with a strong focus on brand identity and audience connection.
My career has primarily focused on childrenswear, accessories, and lifestyle, working with recognized brands and leading projects featured in specialized media. With an entrepreneurial background in retail and authorial design, I lead businesses that integrate purpose, curation, and brand experience. Recently, I have expanded my work to the Portuguese and European markets, contributing to projects that value authenticity, aesthetics, and storytelling.
- 17 years' experience
- Joined August 2025
Skills· 12
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Professional Services
Work experience· 14 roles
Led creative direction for an independent accessories brand focused on identity and conscious design. Oversaw trend research, creation and execution of collections, color palette definition, and material sourcing. Managed branding, marketing, and customer relationship strategies. Developed visual content, engagement campaigns, and brand styling.
Lead creative direction for an independent accessories brand focused on identity and conscious design. Oversaw trend research, creation, and execution of collections, defined color palettes, and sourced materials. Managed branding, marketing, and customer relationship strategies. Developed visual content, engagement campaigns, and brand styling.
Developed and maintained visual identity, curation, and customer experience of a collaborative childrenswear store. Designed visual merchandising and emotionally-driven campaigns. Led branding, marketing, and customer service teams. Managed partnerships with over 80 brands. Featured in UOL, PEGN, Veja SP, Vogue Brasil, and Empreendedor.com.
Education· 8
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