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I am a strategic and data-driven Digital Marketing Specialist with over 5 years of hands-on experience in designing and executing high-conversion campaigns. I have proven expertise in Meta and Google Ads, e-commerce growth, B2B/B2C lead generation, and strategic brand positioning. I excel in budget management, team leadership, and market analytics to maximize ROI. I am currently seeking to leverage my deep marketing acumen in a Strategic Marketing Specialist role. Throughout my career, I have successfully managed and optimized campaigns that significantly increased sales and client retention. I have a strong background in digital marketing tools and platforms, complemented by a passion for continuous learning and applying innovative strategies to help businesses grow and thrive.…I am a strategic and data-driven Digital Marketing Specialist with over 5 years of hands-on experience in designing and executing high-conversion campaigns. I have proven expertise in Meta and Google Ads, e-commerce growth, B2B/B2C lead generation, and strategic brand positioning. I excel in budget management, team leadership, and market analytics to maximize ROI. I am currently seeking to leverage my deep marketing acumen in a Strategic Marketing Specialist role. Throughout my career, I have successfully managed and optimized campaigns that significantly increased sales and client retention. I have a strong background in digital marketing tools and platforms, complemented by a passion for continuous learning and applying innovative strategies to help businesses grow and thrive.

Arsalan Anas

Digital Marketer, Marketing Strategist, Content Producer, +4

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I am a strategic and data-driven Digital Marketing Specialist with over 5 years of hands-on experience in designing and executing high-conversion campaigns. I have proven expertise in Meta and Google Ads, e-commerce growth, B2B/B2C lead generation, and strategic brand positioning. I excel in budget management, team leadership, and market analytics to maximize ROI. I am currently seeking to leverage my deep marketing acumen in a Strategic Marketing Specialist role. Throughout my career, I have successfully managed and optimized campaigns that significantly increased sales and client retention. I have a strong background in digital marketing tools and platforms, complemented by a passion for continuous learning and applying innovative strategies to help businesses grow and thrive.…I am a strategic and data-driven Digital Marketing Specialist with over 5 years of hands-on experience in designing and executing high-conversion campaigns. I have proven expertise in Meta and Google Ads, e-commerce growth, B2B/B2C lead generation, and strategic brand positioning. I excel in budget management, team leadership, and market analytics to maximize ROI. I am currently seeking to leverage my deep marketing acumen in a Strategic Marketing Specialist role. Throughout my career, I have successfully managed and optimized campaigns that significantly increased sales and client retention. I have a strong background in digital marketing tools and platforms, complemented by a passion for continuous learning and applying innovative strategies to help businesses grow and thrive.

Available to hire

I am a strategic and data-driven Digital Marketing Specialist with over 5 years of hands-on experience in designing and executing high-conversion campaigns. I have proven expertise in Meta and Google Ads, e-commerce growth, B2B/B2C lead generation, and strategic brand positioning. I excel in budget management, team leadership, and market analytics to maximize ROI. I am currently seeking to leverage my deep marketing acumen in a Strategic Marketing Specialist role.

Throughout my career, I have successfully managed and optimized campaigns that significantly increased sales and client retention. I have a strong background in digital marketing tools and platforms, complemented by a passion for continuous learning and applying innovative strategies to help businesses grow and thrive.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Head of Sales & Digital Marketing at Optimisen Solar Solutions

May 1, 2024 - Present

Developed and executed full-funnel digital marketing strategies focused on lead generation and ROI growth. Directed campaign analytics to optimize ad spend and targeting, improving ROI by 40%. Managed client relationships with local and international clients achieving 95% client retention. Led a marketing team, providing mentorship and aligning projects with business objectives. Integrated marketing automation tools to boost team efficiency and campaign response times.

Digital Marketing Specialist at Savy Creation (Gadgets Brand)

April 30, 2024 - August 26, 2025

Increased monthly sales revenue by 60% through data-driven Meta and Google ad campaigns. Implemented A/B testing and behavioral audience segmentation to maximize return on ad spend (ROAS). Managed advertising budget of PKR 150,000/month optimizing cost-per-click and lead cost. Enhanced brand presence via influencer collaborations and digital storytelling. Conducted competitor and consumer trend analysis to refine brand positioning.

Digital Marketer at Vibrant Technologies

October 31, 2022 - August 26, 2025

Led end-to-end marketing for multiple sub-brands including Emerging Ghostwriters, KentJCooper, and Jim Murray. Built and managed social media calendars, lead generation funnels, and ad creatives. Increased inbound lead volume by 45% through targeted social and email campaigns.

Sales Manager & Digital Marketer at Rubbina Apparels

December 31, 2022 - August 26, 2025

Delivered 25% increase in e-commerce sales through personalized ad creatives. Developed online ad campaigns managing customer journeys for both B2B and B2C segments.

Digital Marketing Executive at Right Zone Travels and Tours

February 28, 2021 - August 26, 2025

Built online sales funnels for travel bookings and ticketing services. Launched video-based demonstrations increasing user engagement by 30%. Established online ticketing platform from scratch with a performance-based strategy.

Junior Digital Marketer at Techsmiths

January 31, 2020 - August 26, 2025

Managed paid campaigns across Facebook, Google, and Instagram. Executed performance analysis reports and refined audience targeting tactics. Helped achieve a 3x increase in website traffic through integrated marketing.

Head of Sales & Digital Marketing at Optimisen Solar Solutions

May 1, 2024 - Present

Developed and executed full-funnel digital marketing strategies focused on lead generation and ROI growth. Directed campaign analytics and used performance data to optimize ad spend and targeting, improving ROI by 40%. Managed client relationships with local and international clients, leading to repeat business and 95% client retention. Led a team of marketing professionals, providing mentoring and aligning projects with business objectives. Integrated new marketing automation tools, increasing team efficiency and campaign response times.

Digital Marketing Specialist at Savy Creation (Gadgets Brand)

April 30, 2024 - August 26, 2025

Increased monthly sales revenue by 60% through data-backed Meta and Google campaigns. Implemented A/B testing strategies and behavioral audience segmentation to maximize ROAS. Managed PKR 150,000/month advertising budget with optimized cost-per-click and lead cost. Strengthened brand presence through influencer collaborations and digital storytelling. Performed competitor analysis and consumer trend studies to refine brand positioning.

Digital Marketer at Vibrant Technologies

October 31, 2022 - August 26, 2025

Led end-to-end marketing for sub-brands like Emerging Ghostwriters, KentJCooper, Jim Murray. Built and managed social media calendars, lead generation funnels, and ad creatives. Increased inbound lead volume by 45% through targeted social and email campaigns.

Sales Manager & Digital Marketer at Rubbina Apparels

December 31, 2022 - August 26, 2025

Delivered 25% increase in e-commerce sales through personalized ad creatives. Developed online ad campaigns and handled both B2B and B2C customer journeys.

Digital Marketing Executive at Right Zone Travels and Tours

February 28, 2021 - August 26, 2025

Built online sales funnels for travel bookings and ticketing services. Launched video-based demonstrations to increase user engagement by 30%. Established online ticketing from scratch using performance-based strategy.

Junior Digital Marketer at Techsmiths

January 31, 2020 - August 26, 2025

Managed paid campaigns across Facebook, Google, and Instagram. Executed performance analysis reports and audience targeting tactics. Contributed to a 3x increase in website traffic through integrated marketing.