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I am a Marketing and Communications Specialist with over four years of experience in strategic marketing, digital media management, content creation, and business development. I excel in designing and executing multi-channel campaigns that enhance brand visibility, leveraging data-driven insights to optimize engagement. Combining traditional marketing knowledge with digital innovation, I apply AI-driven strategies, digital storytelling, and virtual/augmented reality applications to create impactful marketing solutions. I have a strong track record of building client relationships and leading cross-functional initiatives that connect communities and deliver measurable results. Skilled in managing budgets, coordinating events, and overseeing projects from concept to execution, I am passionate about creating campaigns that resonate with diverse audiences and drive growth. Continuously expanding my skill set, I seek to stay at the forefront of emerging marketing and technology trends.…I am a Marketing and Communications Specialist with over four years of experience in strategic marketing, digital media management, content creation, and business development. I excel in designing and executing multi-channel campaigns that enhance brand visibility, leveraging data-driven insights to optimize engagement. Combining traditional marketing knowledge with digital innovation, I apply AI-driven strategies, digital storytelling, and virtual/augmented reality applications to create impactful marketing solutions. I have a strong track record of building client relationships and leading cross-functional initiatives that connect communities and deliver measurable results. Skilled in managing budgets, coordinating events, and overseeing projects from concept to execution, I am passionate about creating campaigns that resonate with diverse audiences and drive growth. Continuously expanding my skill set, I seek to stay at the forefront of emerging marketing and technology trends.

Nekesa Charles

Marketing Strategist, Content Creator, Brand Strategist, +3

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I am a Marketing and Communications Specialist with over four years of experience in strategic marketing, digital media management, content creation, and business development. I excel in designing and executing multi-channel campaigns that enhance brand visibility, leveraging data-driven insights to optimize engagement. Combining traditional marketing knowledge with digital innovation, I apply AI-driven strategies, digital storytelling, and virtual/augmented reality applications to create impactful marketing solutions. I have a strong track record of building client relationships and leading cross-functional initiatives that connect communities and deliver measurable results. Skilled in managing budgets, coordinating events, and overseeing projects from concept to execution, I am passionate about creating campaigns that resonate with diverse audiences and drive growth. Continuously expanding my skill set, I seek to stay at the forefront of emerging marketing and technology trends.…I am a Marketing and Communications Specialist with over four years of experience in strategic marketing, digital media management, content creation, and business development. I excel in designing and executing multi-channel campaigns that enhance brand visibility, leveraging data-driven insights to optimize engagement. Combining traditional marketing knowledge with digital innovation, I apply AI-driven strategies, digital storytelling, and virtual/augmented reality applications to create impactful marketing solutions. I have a strong track record of building client relationships and leading cross-functional initiatives that connect communities and deliver measurable results. Skilled in managing budgets, coordinating events, and overseeing projects from concept to execution, I am passionate about creating campaigns that resonate with diverse audiences and drive growth. Continuously expanding my skill set, I seek to stay at the forefront of emerging marketing and technology trends.

Available to hire

I am a Marketing and Communications Specialist with over four years of experience in strategic marketing, digital media management, content creation, and business development. I excel in designing and executing multi-channel campaigns that enhance brand visibility, leveraging data-driven insights to optimize engagement. Combining traditional marketing knowledge with digital innovation, I apply AI-driven strategies, digital storytelling, and virtual/augmented reality applications to create impactful marketing solutions.

I have a strong track record of building client relationships and leading cross-functional initiatives that connect communities and deliver measurable results. Skilled in managing budgets, coordinating events, and overseeing projects from concept to execution, I am passionate about creating campaigns that resonate with diverse audiences and drive growth. Continuously expanding my skill set, I seek to stay at the forefront of emerging marketing and technology trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Assistant Marketing & Business Development Officer at Aero Services Credit Union

June 30, 2025 - August 26, 2025

Led the Marketing & Business Development Department as supervisor within six months and managed operations until January 2024. Prepared detailed monthly performance reports linking marketing initiatives to measurable outcomes, resulting in consistent member growth in Trinidad and Tobago. Designed promotional partnerships with car dealerships that boosted loan conversions, optimized marketing strategies through market research and budget analysis, and created a member feedback portal to drive product improvements. Directed multi-channel marketing campaigns and collaborated on a digital onboarding system to modernize customer experience. Fully managed a corporate website redesign and expanded cross-functional skills through training in accounting, customer service, and loan processing, enhancing marketing materials and client relations.

Assistant to Chairman, Marketing & Management Department at University of the Southern Caribbean

February 28, 2023 - August 26, 2025

Planned and executed student engagement events linked to real-world applications, such as a business plan competition for entrepreneurial ventures. Managed marketing strategies to increase visibility and participation in student clubs and led successful fundraising initiatives to secure financial support. Provided administrative and logistical support to ensure smooth coordination of academic and extracurricular activities within the department.

Social Media & Marketing Personnel at MPMS Holdings Trinidad Ltd.

June 30, 2022 - August 26, 2025

Revamped the company’s digital presence by modernizing Facebook and Instagram platforms with consistent branded content. Audited online information to improve brand credibility and visibility, achieving 20% growth in clientele through optimized campaigns and paid advertisements. Redesigned administrative documents to align with updated branding and enhanced local SEO by optimizing the Google Business profile. Established a customer feedback system to gather insights and improve service engagement.

Assistant Marketing & Business Development Officer at Aero Services Credit Union

June 30, 2025 - September 4, 2025

Led the Marketing & Business Development Department, supervising operations and accelerating leadership growth. Prepared monthly performance reports linking marketing initiatives to measurable outcomes. Achieved a consistent increase in new members across Trinidad and Tobago. Developed promotional partnerships with dealerships, boosting loan conversions, and optimized marketing strategy through market research and budget analysis. Directed multi-channel campaigns, established a member feedback portal, managed a corporate website redesign, and cross-trained in various roles to enhance marketing materials. Oversaw stakeholder relations, aligning marketing efforts with member needs. Collaborated to implement a digital onboarding system that modernized the credit union's customer experience.

Assistant to Chairman, Marketing & Management Department at University of the Southern Caribbean

February 28, 2023 - September 4, 2025

Planned and executed student engagement events linking classroom theory with practical application, including a business plan competition. Managed marketing strategies for student clubs, driving participation and visibility. Organized fundraising initiatives to support student organizations. Provided administrative and logistical support to ensure smooth departmental operations and coordinated academic and extracurricular events.

Social Media & Marketing Personnel at MPMS Holdings Trinidad Ltd.

June 30, 2022 - September 4, 2025

Revamped company’s digital presence by modernizing social media platforms and ensuring consistent branded content. Audited and corrected outdated online information, improving brand credibility. Achieved 20% client growth through optimized social media campaigns and boosted advertisements. Redesigned administrative documents to align with updated branding and optimized Google Business profile for stronger local SEO. Implemented a structured customer feedback system to enhance engagement and service quality.