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I am a creative professional with over 20 years of experience in product design and brand strategy. I specialize in innovative storytelling and user-centric design, having successfully generated nearly $1M annually through my consultancy. I excel in enhancing brand experiences and leading teams to achieve significant revenue growth across multiple platforms. My key achievements include driving 50% revenue growth at Arteza by enhancing brand experiences, implementing AI-driven design operations to boost team efficiency, and crafting tailored packaging and design strategies for luxury and consumer goods clients. I am passionate about bringing creative skills to support missions that empower creators and businesses in an AI-driven, freelance-first world.…I am a creative professional with over 20 years of experience in product design and brand strategy. I specialize in innovative storytelling and user-centric design, having successfully generated nearly $1M annually through my consultancy. I excel in enhancing brand experiences and leading teams to achieve significant revenue growth across multiple platforms. My key achievements include driving 50% revenue growth at Arteza by enhancing brand experiences, implementing AI-driven design operations to boost team efficiency, and crafting tailored packaging and design strategies for luxury and consumer goods clients. I am passionate about bringing creative skills to support missions that empower creators and businesses in an AI-driven, freelance-first world.

Is Vel Rodriguez-Nerey

Creative Director, Illustrator, Graphic Designer, +2

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I am a creative professional with over 20 years of experience in product design and brand strategy. I specialize in innovative storytelling and user-centric design, having successfully generated nearly $1M annually through my consultancy. I excel in enhancing brand experiences and leading teams to achieve significant revenue growth across multiple platforms. My key achievements include driving 50% revenue growth at Arteza by enhancing brand experiences, implementing AI-driven design operations to boost team efficiency, and crafting tailored packaging and design strategies for luxury and consumer goods clients. I am passionate about bringing creative skills to support missions that empower creators and businesses in an AI-driven, freelance-first world.…I am a creative professional with over 20 years of experience in product design and brand strategy. I specialize in innovative storytelling and user-centric design, having successfully generated nearly $1M annually through my consultancy. I excel in enhancing brand experiences and leading teams to achieve significant revenue growth across multiple platforms. My key achievements include driving 50% revenue growth at Arteza by enhancing brand experiences, implementing AI-driven design operations to boost team efficiency, and crafting tailored packaging and design strategies for luxury and consumer goods clients. I am passionate about bringing creative skills to support missions that empower creators and businesses in an AI-driven, freelance-first world.

Available to hire

I am a creative professional with over 20 years of experience in product design and brand strategy. I specialize in innovative storytelling and user-centric design, having successfully generated nearly $1M annually through my consultancy. I excel in enhancing brand experiences and leading teams to achieve significant revenue growth across multiple platforms.

My key achievements include driving 50% revenue growth at Arteza by enhancing brand experiences, implementing AI-driven design operations to boost team efficiency, and crafting tailored packaging and design strategies for luxury and consumer goods clients. I am passionate about bringing creative skills to support missions that empower creators and businesses in an AI-driven, freelance-first world.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Advanced

Italian

Advanced

Spanish; Castilian

Fluent

Work Experience

Global Head of Brand Creative & Marketing at Arteza

January 1, 2020 - Present

Led global creative teams delivering campaigns enhancing brand experiences and achieving 50% revenue growth across the U.S. and Europe. Directed a 45-person design and marketing team overseeing brand strategy, packaging, and e-commerce across U.S. and Europe. Enhanced brand repositioning and packaging redesign, establishing Arteza as a category leader and boosting revenue by 50%. Managed agency relationships and multi-million-dollar budgets, ensuring cost efficiency and delivering 68% sales growth in Q4 YoY. Implemented AI-driven tools for campaign efficiency, enhancing creativity and delivering under budget. Collaborated on migrating legacy e-commerce to Shopify, improving engagement by 35% and streamlining user experience. Coordinated as CMO and Co-Head of Marketing, aligning creative strategies with growth objectives.

Executive Creative Director at Vivo

January 1, 2019 - Present

Produced culturally resonant campaigns in healthcare and CPG, boosting engagement by enhancing brand engagement through multimedia storytelling for more than 30 underrepresented communities in alignment with USDH's ethos.

Chief Creative Director at Isvel Creative LLC

January 1, 2019 - Present

Established a consultancy specializing in brand transformation generating nearly $1M annually through innovative storytelling and content strategy. Delivered $975K in new annual revenue by crafting tailored packaging, design strategies, and brand campaigns for CPG and luxury clients, boosting customer acquisition and loyalty. Implemented AI-enabled design operations increasing team efficiency while maintaining brand consistency and premium creative quality across digital and retail platforms. Provided strategic brand consulting for CPG, retail, and DTC companies, emphasizing design systems and market differentiation. Transformed cultural insights into engaging campaigns, increasing client engagement and revenue among niche and mainstream audiences. Directed operations focusing on brand and product innovation, producing scalable intuitive product experiences. Produced cross-platform content strategies for CPG, luxury, and fintech sectors using AI, improving user satisfaction and engagem

Creative Director at Moxie

January 1, 2012 - Present

Executive Creative Director at Sagepath Reply

January 1, 2012 - Present

Chief Creative Officer at BlacQube

January 1, 2012 - Present

Scaled a global creative agency for luxury brands, developing and directing campaigns for Mercedes-AMG, Pagani, and Tiffany & Co., ensuring cultural resonance and heritage preservation. Led integrated retail and store design projects incorporating brand storytelling into physical environments for high-profile clients. Directed multichannel brand campaigns modernizing legacy brands, driving customer acquisition through OOH, digital, packaging, and events. Presented creative strategies to global executives balancing innovation with fiscal responsibility to enhance brand engagement via projects like Mercedes-AMG Driving Academy and Private Lounge. Oversaw global web redesigns and OOH campaigns optimizing brand experiences across 56 microsites to enhance consumer interaction. Launched social-first campaigns and experiential projects modernizing brand voice and enhancing community loyalty in global luxury markets. Collaborated on global brand campaigns ensuring cultural authenticity while b

Instructor at The Creative Circus

January 1, 2009 - Present

Associate Creative Director at 22Squared

January 1, 2009 - Present

Group Creative Director at TBWA Worldwide

January 1, 2007 - Present

Senior Art Director at Arnold Worldwide

January 1, 2005 - Present

Senior Art Director at Publicis Groupe

January 1, 2003 - Present

Art Director at 22Squared

January 1, 2000 - Present