Hi, I'm Sayu Chauhan. I'm a fashion designer, illustrator and style expert with over eight years of experience in trend research, design development and luxury retail. I enjoy blending Western and traditional aesthetics to create distinctive outfits and visuals that resonate with diverse audiences. I collaborate across teams to translate concepts into wearable pieces and compelling store displays. Hello, I'm passionate about storytelling through fashion and visuals. I have built a strong foundation in retail operations, merchandising and client styling, and I continuously seek opportunities to grow, mentor junior designers and deliver standout experiences for clients and brands.

Sayu Chauhan

Hi, I'm Sayu Chauhan. I'm a fashion designer, illustrator and style expert with over eight years of experience in trend research, design development and luxury retail. I enjoy blending Western and traditional aesthetics to create distinctive outfits and visuals that resonate with diverse audiences. I collaborate across teams to translate concepts into wearable pieces and compelling store displays. Hello, I'm passionate about storytelling through fashion and visuals. I have built a strong foundation in retail operations, merchandising and client styling, and I continuously seek opportunities to grow, mentor junior designers and deliver standout experiences for clients and brands.

Available to hire

Hi, I’m Sayu Chauhan. I’m a fashion designer, illustrator and style expert with over eight years of experience in trend research, design development and luxury retail. I enjoy blending Western and traditional aesthetics to create distinctive outfits and visuals that resonate with diverse audiences. I collaborate across teams to translate concepts into wearable pieces and compelling store displays.

Hello, I’m passionate about storytelling through fashion and visuals. I have built a strong foundation in retail operations, merchandising and client styling, and I continuously seek opportunities to grow, mentor junior designers and deliver standout experiences for clients and brands.

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Language

English
Fluent
Hindi
Fluent
Tamil
Fluent

Work Experience

Senior Assistant Designer at Archana Karthick
July 1, 2022 - July 1, 2023
Senior Assistant Designer Sep 2022 – Jul 2023; contributed to seasonal collections, ensuring alignment with brand aesthetics and target market. Facilitated cross-functional communication between design, production, and merchandising, supported inventory planning and replenishment, and helped implement visual merchandising concepts to enhance store displays.
Head of Designs at Shruthi Kannath
September 1, 2022 - July 1, 2023
Managed the entire product design process from initial market research to mood board, sketching, designing, choosing fabrics to delivering the product. Assisted new and junior designers, providing guidance and support to enhance their skills. Coordinated fashion show preparations and model fittings.
Style Advisor / Fashion Stylist at Hobbs London
April 1, 2023 - Present
Provided personalized styling consultations to clients, built strong client relationships, supported daily store operations including visual merchandising and stock management, implemented merchandising strategies and contributed to increased sales.
Senior Assistant Designer at Archana Karthick
September 1, 2020 - July 1, 2023
Assisted design development, supported fashion show productions and overall collection delivery.
Head of Designs at Sruthii Kannath
January 1, 2020 - July 1, 2022
Managed the end-to-end product design process from market research to mood boards, sketches, fabric selection and delivery; led styling for models and showroom collaborations.
Fashion Show Coordinator / Designer at Bangalore Fashion Week
January 1, 2016 - December 31, 2017
Co-ordinated with designers, prepared models, and led show production for Autumn/Winter and Spring/Summer collections.

Education

Diploma - London School of Trends at London School of Trends
January 1, 2021 - January 1, 2022
MBA in Marketing & Finance at M.O. Vaishnav College
January 1, 2015 - January 1, 2017
Diploma in London School of Trends at London School of Trends
January 1, 2021 - January 1, 2022
Professional Certificate in Fashion Buying & Merchandising at Griffith College Dublin
September 1, 2024 - March 30, 2026
B.Com - Information Systems Management at Udemy (Certificate Education)
January 1, 2012 - January 1, 2015
MBA in Marketing & Finance at M.O.P. Vaishnav College
January 1, 2015 - January 1, 2017
Diploma in London School of Trends at Loyola College
January 1, 2021 - January 1, 2022
Professional Certificate in Fashion Buying & Merchandising at Griffith College Dublin (Griffith Professional Academy)
January 1, 2024 - March 30, 2026

Qualifications

B.Com - Information System Management
January 1, 2012 - January 1, 2015
MBA - Marketing & Finance
January 1, 2015 - January 1, 2017
Master Degree in Fashion Designing
January 1, 2016 - January 1, 2017
DREAM ZONE Accreditation - The British Accreditation Council
January 1, 2021 - November 25, 2025
Master Degree in Fashion Designing
January 1, 2016 - January 1, 2017
Master Degree in Fashion Designing
January 1, 2016 - January 1, 2017
MBA in Marketing & Finance
January 1, 2015 - January 1, 2017
Professional Certificate in Fashion Buying & Merchandising
September 1, 2024 - March 30, 2026
Professional Certificate in Fashion Buying & Merchandising
January 1, 2024 - March 30, 2026
B.Com - Information Systems Management (Udemy certificate)
January 1, 2012 - January 1, 2015

Industry Experience

Retail, Media & Entertainment, Education, Professional Services, Other