I am a results-driven Social Media Manager and Content Creator with a strong background in brand marketing, social media strategy, and content creation. I specialize in amplifying brand presence, driving engagement, and boosting conversions. I am skilled in collaborating with cross-functional teams and creators to craft high-impact campaigns that resonate with target audiences. I am adept at using data to optimize performance, with a passion for combining creativity and analytics to elevate brands. I develop and maintain cohesive brand strategies for clients, shaping a consistent brand image that resonates with target audiences and differentiates from competitors. I create engaging content and reports to support marketing initiatives and optimize strategies.

Krystina Cefaratti

I am a results-driven Social Media Manager and Content Creator with a strong background in brand marketing, social media strategy, and content creation. I specialize in amplifying brand presence, driving engagement, and boosting conversions. I am skilled in collaborating with cross-functional teams and creators to craft high-impact campaigns that resonate with target audiences. I am adept at using data to optimize performance, with a passion for combining creativity and analytics to elevate brands. I develop and maintain cohesive brand strategies for clients, shaping a consistent brand image that resonates with target audiences and differentiates from competitors. I create engaging content and reports to support marketing initiatives and optimize strategies.

Available to hire

I am a results-driven Social Media Manager and Content Creator with a strong background in brand marketing, social media strategy, and content creation. I specialize in amplifying brand presence, driving engagement, and boosting conversions. I am skilled in collaborating with cross-functional teams and creators to craft high-impact campaigns that resonate with target audiences.

I am adept at using data to optimize performance, with a passion for combining creativity and analytics to elevate brands. I develop and maintain cohesive brand strategies for clients, shaping a consistent brand image that resonates with target audiences and differentiates from competitors. I create engaging content and reports to support marketing initiatives and optimize strategies.

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Work Experience

Freelance Social Media Manager at Self-Employed
January 1, 2021 - Present
Manage social media presence for various clients by developing and maintaining cohesive brand strategies, enhancing engagement, and boosting reach. Create and manage social media calendars, draft engaging captions, design posts in Canva, and ensure alignment with broader marketing objectives. Generate monthly reports on social media performance metrics, analyze engagement and growth to optimize strategies. Research industry trends and competitor strategies to propose relevant content ideas. Support partnership marketing by creating branded content for collaborations with influencers and brand partners.
Freelance Content Creator (UGC) at Self-Employed
January 1, 2021 - Present
Develop original content aligned with brand objectives including visually appealing graphics, videos, and engaging written copy to support marketing initiatives. Use Canva and other design tools to create high-quality visual assets for clients’ social channels, balancing aesthetic appeal with marketing objectives.

Education

Bachelor of Arts in Communications at University at Buffalo
January 1, 2020 - January 1, 2022
Associate in Applied Science in Business Administration at SUNY Erie
January 1, 2018 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail