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I am a results-driven marketing leader with two decades of expertise in performance marketing, growth strategy, and digital optimization, specializing in helping multi-location legal brands maximize ROI through lead generation. I have a proven track record of scaling businesses through data-driven SEO, conversion rate optimization, and brand strategies, focusing on client acquisition and revenue growth. I am passionate about driving business growth through omnichannel marketing strategies that align with evolving consumer behavior and market trends. I enjoy building and leading high-performing teams, leveraging data analytics for continuous optimization, and integrating innovative marketing technologies to enhance lifetime value.…I am a results-driven marketing leader with two decades of expertise in performance marketing, growth strategy, and digital optimization, specializing in helping multi-location legal brands maximize ROI through lead generation. I have a proven track record of scaling businesses through data-driven SEO, conversion rate optimization, and brand strategies, focusing on client acquisition and revenue growth. I am passionate about driving business growth through omnichannel marketing strategies that align with evolving consumer behavior and market trends. I enjoy building and leading high-performing teams, leveraging data analytics for continuous optimization, and integrating innovative marketing technologies to enhance lifetime value.

Alex Guillén

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a results-driven marketing leader with two decades of expertise in performance marketing, growth strategy, and digital optimization, specializing in helping multi-location legal brands maximize ROI through lead generation. I have a proven track record of scaling businesses through data-driven SEO, conversion rate optimization, and brand strategies, focusing on client acquisition and revenue growth. I am passionate about driving business growth through omnichannel marketing strategies that align with evolving consumer behavior and market trends. I enjoy building and leading high-performing teams, leveraging data analytics for continuous optimization, and integrating innovative marketing technologies to enhance lifetime value.…I am a results-driven marketing leader with two decades of expertise in performance marketing, growth strategy, and digital optimization, specializing in helping multi-location legal brands maximize ROI through lead generation. I have a proven track record of scaling businesses through data-driven SEO, conversion rate optimization, and brand strategies, focusing on client acquisition and revenue growth. I am passionate about driving business growth through omnichannel marketing strategies that align with evolving consumer behavior and market trends. I enjoy building and leading high-performing teams, leveraging data analytics for continuous optimization, and integrating innovative marketing technologies to enhance lifetime value.

Available to hire

I am a results-driven marketing leader with two decades of expertise in performance marketing, growth strategy, and digital optimization, specializing in helping multi-location legal brands maximize ROI through lead generation. I have a proven track record of scaling businesses through data-driven SEO, conversion rate optimization, and brand strategies, focusing on client acquisition and revenue growth.

I am passionate about driving business growth through omnichannel marketing strategies that align with evolving consumer behavior and market trends. I enjoy building and leading high-performing teams, leveraging data analytics for continuous optimization, and integrating innovative marketing technologies to enhance lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Head of Search at The Law Offices of Daniel Kim, Costa Mesa, CA

January 1, 2023 - Present

Developed and executed a comprehensive multi-location SEO and content strategy, achieving a 500% increase in organic traffic and a 55% boost in lead conversions resulting in 166% revenue growth. Led technical SEO initiatives to optimize Core Web Vitals, schema markup, and site performance, enhancing search engine compliance, user experience, and conversion rates. Built an EEAT-driven content framework collaborating with legal experts to improve trust, authority, and search rankings. Designed and implemented a cross-platform search strategy, increased brand visibility across Google, AI-driven search, and social platforms. Optimized Google Business Profiles and multi-location landing pages to dominate local search and increase inbound lead volume. Collaborated with paid media teams to align SEO and PPC strategies, optimizing ad landing pages for better conversions. Integrated analytics and AI-driven automation, raising team efficiency by 90% and enhancing search trend forecasting and hyp

Chief Marketing Officer at The Reeves Law Group, Santa Ana, CA

April 30, 2022 - August 26, 2025

Developed and led a full-funnel growth marketing strategy leveraging SEO, CRO, and content marketing to drive a 10,000% increase in organic traffic and secure top-ten Google rankings for 85% of target keywords, scaling customer acquisition across multiple locations. Established a data-driven content and editorial strategy enhancing EEAT principles to strengthen trust, authority, and search rankings within the legal industry. Spearheaded a high-impact CRO strategy increasing lead conversion rates by 300% and driving $50M in additional revenue through A/B testing, UX improvements, and data-driven optimizations. Strengthened local SEO visibility with refined geo-targeted content, Google Business Profiles, and review acquisition strategies. Built and optimized SEO platform configurations for performance tracking and KPI refinement. Developed a cross-channel content strategy guiding tone, voice, and creative direction across SEO, content marketing, email, and social media to foster cohesive

Senior SEO Strategist at iMarket Website Solutions, Irvine, CA

January 31, 2015 - August 26, 2025

Led over 120 nationwide SEO campaigns optimizing website performance, search rankings, and lead generation, contributing to iMarket Solutions’ recognition on the Inc. 5000 Fastest Growing Companies list. Designed and executed data-driven SEO strategies based on audits, competitor research, and advanced analytics to improve organic visibility, conversions, and revenue. Developed an SEO-driven content strategy implementing best practices that boosted rankings, user engagement, and on-site conversions. Collaborated cross-functionally with web developers, copywriters, and account managers to enhance technical SEO, Core Web Vitals, and on-page optimizations, improving load times and mobile performance. Managed Google Analytics, Search Console, and SEO tool setups to monitor KPIs and refine strategies. Adapted SEO tactics in response to Google algorithm updates and search trends ensuring long-term organic growth and compliance.

Digital Marketing Director at Homes.com, Anaheim, CA

September 30, 2011 - August 26, 2025

Led and mentored a high-performing team of SEO specialists and content marketers applying best practices in local SEO, content strategy, and multi-location search optimization. Managed a portfolio of over 900 client accounts, conducting SEO audits, local search optimization, and digital strategy execution to improve visibility, acquisition, and retention. Developed and implemented a data-driven SEO and content framework that significantly increased organic traffic and rankings for multiple location businesses. Reduced client churn by 90% by applying behavioral insights to elevate customer satisfaction.