Available to hire
I am a seasoned SEO professional with 6.5 years of experience specializing in holistic, growth-driven SEO strategies for healthcare companies that improve online visibility and increase business revenue. My deep knowledge of SEO and GEO and tailored roadmaps are instrumental to my clients’ success. I am detail-oriented, driven, and
passionate digital marketer, and it always shines through my work.
Career Highlights:
- Developed a multi-location healthcare SEO workshop for SE Ranking viewed by hundreds of healthcare marketing professionals across the US.
- Helped secure the #1 position for a client’s highest priority keyword within a year despite it being a new site on a brand-new domain.
- Delivered $2.4 million in organic revenue over 6 months and produced 11,000+ leads.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Associate Director of SEO at Cardinal Digital Marketing
July 31, 2023 - PresentDeveloped a multi-location healthcare SEO workshop viewed by hundreds of healthcare marketing professionals across the US. Helped secure the #1 position for a client’s highest priority keyword within a year despite it being a new site on a brand-new domain. Delivered $2.4 million in organic revenue over 6 months and produced 11,000+ leads. Develop quarterly roadmaps for 7 healthcare clients and oversee creating direct reports' roadmaps, focusing on holistic SEO strategy geared toward performance improvement. Compile and present monthly reports to marketing directors and executives highlighting key KPIs. Coach junior team members across departments on SEO best practices. Manage and execute SEO strategies across ecommerce and health service industries. Develop A/B tests and conversion rate optimization strategies for use industry-wide. Collaborate cross-departmentally with writing, design, and development teams to ensure SEO best prac
Senior SEO Specialist at Cardinal Digital Marketing
October 1, 2022 - August 27, 2025Developed quarterly roadmaps for 6 clients, covering holistic SEO strategies aimed at performance improvement. Executed technical, content, and local SEO optimizations to improve site visibility and organic session growth. Supervised and trained two junior team members, ensuring client performance and strategy alignment. Compiled and presented monthly reports for marketing directors and executives addressing key KPIs. Managed and executed copy, technical, content, on-page, local, and YouTube SEO optimizations. Managed a team of 10 full-time and contract SEO specialists at various levels including specialist, senior strategist, and managers. Developed quarterly roadmaps for clients with monthly budgets from $1,500 to $18,000, encompassing holistic SEO strategies focused on business impact and priorities. Led and supported upsell process for clients, bringing agency clients onto SEO services and increasing retainer of existing SEO clients.
Freelance SEO Consultant at Self-Employed
August 30, 2024 - PresentSEO Specialist at Socius Marketing
November 23, 2020 - September 30, 2021- Managed the SEO strategy of over seven client accounts with industries ranging from ecommerce to health services.
- Executed technical, content and local SEO strategies to support session and conversion growth.
- Developed A/B tests and conversion rate optimization strategies that can be used on an industry-wide level.
- Worked cross-departmentally with the writing, design and development teams to ensure SEO best practices are in place across all projects.
- Troubleshooted SEO related issues including traffic drops and stagnant growth.
SEO Specialist at Advanced Recovery Systems
May 13, 2019 - June 19, 2020-Developed content and technical SEO strategies in order to increase traffic to 3 of the company's websites, as well as increase admissions to our facilities.
-Completed competitor and content gap analyses by utilizing SEO tools such as Ahref's, SEMRush, and Screaming Frog to improve website content and Google rankings.
-Worked cross-departmentally with the Sales, Design and Social teams to create SEO focused content that supports their initiatives.
-Trained interns on basic SEO principles, the Pipefy project management system and Wordpress publishing processes.
SEO Intern at Advanced Recovery Systems
January 7, 2019 - May 10, 2019-Developed content outlines for new website pages through Pipefy.
-Assisted in pulling analytics on Ahrefs and SEMrush from content uploaded on the website to understand trends over time.
-Uploaded content pulled from outlines to the website CMS through Wordpress, while following general SEO practices.
SEO Intern at Advanced Recovery Systems
January 7, 2019 - May 10, 2019- Developed content outlines for new website pages through Pipefy.
- Assisted in pulling analytics on Ahrefs and SEMrush from content uploaded on the website to understand trends over time.
- Uploaded content pulled from outlines to the website CMS through Wordpress, while following general SEO practices.
Education
Bachelor of Science in Marketing at University of Central Florida
January 1, 2015 - January 1, 2019Qualifications
Industry Experience
Healthcare, Consumer Goods, Education, Financial Services, Other
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