Amber Richie

Developed a multi-location healthcare SEO workshop viewed by hundreds of healthcare marketing professionals across the US. Helped secure the #1 position for a client’s highest priority keyword within a year despite it being a new site on a brand-new domain. Delivered $2.4 million in organic revenue over 6 months and produced 11,000+ leads. Develop quarterly roadmaps for 7 healthcare clients and oversee creating direct reports' roadmaps, focusing on holistic SEO strategy geared toward performance improvement. Compile and present monthly reports to marketing directors and executives highlighting key KPIs. Coach junior team members across departments on SEO best practices. Manage and execute SEO strategies across ecommerce and health service industries. Develop A/B tests and conversion rate optimization strategies for use industry-wide. Collaborate cross-departmentally with writing, design, and development teams to ensure SEO best prac

Developed quarterly roadmaps for 6 clients, covering holistic SEO strategies aimed at performance improvement. Executed technical, content, and local SEO optimizations to improve site visibility and organic session growth. Supervised and trained two junior team members, ensuring client performance and strategy alignment. Compiled and presented monthly reports for marketing directors and executives addressing key KPIs. Managed and executed copy, technical, content, on-page, local, and YouTube SEO optimizations. Managed a team of 10 full-time and contract SEO specialists at various levels including specialist, senior strategist, and managers. Developed quarterly roadmaps for clients with monthly budgets from $1,500 to $18,000, encompassing holistic SEO strategies focused on business impact and priorities. Led and supported upsell process for clients, bringing agency clients onto SEO services and increasing retainer of existing SEO clients.