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I bring over 18 years of creative leadership experience with a strong focus on driving significant revenue growth through data-driven digital marketing strategies and innovative creative solutions. I excel at collaborating with executives, managing high-impact projects, and deploying AI technologies to optimize media initiatives and enhance ROI. Throughout my career, I've worked with diverse brands, launching new products, revamping branding, and leading digital transformations that engage customers and expand market reach. My expertise spans creative strategy, multi-channel marketing campaigns, video production, and building strong creative teams. I also have a passion for mentoring talent and fostering diversity and inclusion to nurture environments where innovation thrives. I look forward to continuing to create meaningful brand experiences that resonate with customers and deliver measurable business impact.…I bring over 18 years of creative leadership experience with a strong focus on driving significant revenue growth through data-driven digital marketing strategies and innovative creative solutions. I excel at collaborating with executives, managing high-impact projects, and deploying AI technologies to optimize media initiatives and enhance ROI. Throughout my career, I've worked with diverse brands, launching new products, revamping branding, and leading digital transformations that engage customers and expand market reach. My expertise spans creative strategy, multi-channel marketing campaigns, video production, and building strong creative teams. I also have a passion for mentoring talent and fostering diversity and inclusion to nurture environments where innovation thrives. I look forward to continuing to create meaningful brand experiences that resonate with customers and deliver measurable business impact.

Sandy Rockind

Creative Director, Art Director, Photographer, +2

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I bring over 18 years of creative leadership experience with a strong focus on driving significant revenue growth through data-driven digital marketing strategies and innovative creative solutions. I excel at collaborating with executives, managing high-impact projects, and deploying AI technologies to optimize media initiatives and enhance ROI. Throughout my career, I've worked with diverse brands, launching new products, revamping branding, and leading digital transformations that engage customers and expand market reach. My expertise spans creative strategy, multi-channel marketing campaigns, video production, and building strong creative teams. I also have a passion for mentoring talent and fostering diversity and inclusion to nurture environments where innovation thrives. I look forward to continuing to create meaningful brand experiences that resonate with customers and deliver measurable business impact.…I bring over 18 years of creative leadership experience with a strong focus on driving significant revenue growth through data-driven digital marketing strategies and innovative creative solutions. I excel at collaborating with executives, managing high-impact projects, and deploying AI technologies to optimize media initiatives and enhance ROI. Throughout my career, I've worked with diverse brands, launching new products, revamping branding, and leading digital transformations that engage customers and expand market reach. My expertise spans creative strategy, multi-channel marketing campaigns, video production, and building strong creative teams. I also have a passion for mentoring talent and fostering diversity and inclusion to nurture environments where innovation thrives. I look forward to continuing to create meaningful brand experiences that resonate with customers and deliver measurable business impact.

Available to hire

I bring over 18 years of creative leadership experience with a strong focus on driving significant revenue growth through data-driven digital marketing strategies and innovative creative solutions. I excel at collaborating with executives, managing high-impact projects, and deploying AI technologies to optimize media initiatives and enhance ROI. Throughout my career, I’ve worked with diverse brands, launching new products, revamping branding, and leading digital transformations that engage customers and expand market reach.

My expertise spans creative strategy, multi-channel marketing campaigns, video production, and building strong creative teams. I also have a passion for mentoring talent and fostering diversity and inclusion to nurture environments where innovation thrives. I look forward to continuing to create meaningful brand experiences that resonate with customers and deliver measurable business impact.

Skills

Experience Level

Expert

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Expert

Work Experience

Creative Marketing Director (Contract) at Freelance

June 1, 2024 - Present

Led brand launches and go-to-market strategies for various clients including Big Canyon dog food and Jool Baby Products, enhancing brand recognition and product packaging. Pioneered AI video technology implementation at Adtalem Global Education, reducing production time by 30% and costs by 45%. Directed branding revamps such as La Bella Donna Cosmetics, incorporating art direction to expand market reach.

Creative Director at The Krazy Coupon Lady

March 31, 2024 - August 27, 2025

Directed strategic rebranding and creative optimizations using A/B testing that realized 45% revenue growth during peak season. Integrated AI to streamline workflows, boosting efficiency and cutting design costs. Improved in-app experience to increase engagement by 23% and supported sales with winning pitches for major brands. Built and led a high-performing creative team, amplifying digital engagement by 50% and influencer collaborations.

Creative Director at 1-800-Flowers.com

May 31, 2021 - August 27, 2025

Implemented data-driven creative marketing strategies that grew customer engagement by 30% and revenue by up to 25%. Led a 20+ member cross-functional team on multi-channel campaigns improving brand recognition and loyalty substantially. Championed diversity initiatives raising employee engagement and managed major events and licensing agreements to expand brand footprint.

Director of Photography/Videography at 1-800-Flowers.com

May 31, 2021 - August 27, 2025

Managed production of photo and video content for six food brands generating over 5,000 images and 50+ videos to boost website traffic and maintain brand quality standards. Established an in-house studio, improving productivity and creative output while mentoring an 18-member team and enhancing project efficiency and retention.

Creative Director at Simply Chocolate, 1-800-Flowers.com

September 30, 2019 - August 27, 2025

Developed branding and e-commerce strategy growing sales from $1M to $18M within four years. Managed a $10M gifting initiative and launched a successful UGC-driven social media campaign with micro-influencers. Produced email and print marketing campaigns to strengthen communications and brand positioning.

Art Direction & Photography (Contract) at Freelance

January 1, 2014 - August 27, 2025

Directed cross-industry content initiatives for Fortune 500 and emerging brands, including Unilever, P&G, Bombas, Godiva, and others, significantly expanding market reach and customer impact through creative marketing and design.

Creative Services Manager at Provide Commerce

October 31, 2012 - August 27, 2025

Increased annual revenue by $15M using A/B testing to refine creative marketing strategies. Improved department productivity by 60% through workflow optimization, team mentoring, and establishing an in-house studio that enhanced budget control and project delivery.