ANUJ PRATAP SINGH TOMAR

Direct end-to-end performance and user acquisition for 24+ D2C and app-first brands with combined monthly budgets of ₹10–20 crore across Google UAC, Meta, and TikTok. Architected a 0-to-1 outbound funnel using Clay and Apollo for enrichment and filtering, LLMs for ultra-personalized copy generation, and automated outreach/dialing to increase pipeline velocity and reduce sales ops processing time by ~50%. Standardized Google Ads MCC onboarding/provisioning process, built GTM conversion tracking templates, and improved attribution clarity for client ROAS. Designed lifecycle retention workflows (behavioral email drips, WhatsApp Business API triggers, push retention flows) and led ASO as an acquisition cost-reduction layer. Ran creative testing sprints in partnership with design teams to lift CTR by ~50% and reduce CPC by ~35%, while maintaining structured async operations across distributed stakeholders.

Designed data-driven strategies increasing brand awareness by 60% and generating 50% more qualified leads. Oversaw omni-channel campaigns across SEO, PPC, social media, email marketing, and content marketing. Used advanced analytics to optimize performance, improving ROAS by over 45%. Conducted competitor benchmarking and translated insights into growth plans. Aligned marketing with sales and product teams to drive funnel efficiency.

Designed data-driven strategies increasing brand awareness by 60% and generating 50% more qualified leads. Oversaw omni-channel campaigns across SEO, PPC, social media, email marketing, and content marketing. Used advanced analytics to optimize performance and improve ROAS by over 45%. Conducted competitor benchmarking and translated insights into growth plans. Aligned marketing with sales and product teams to drive funnel efficiency.