Available to hire
Founding GTM Lead and Head of Sales with 7+ years of experience building 0-to-1 revenue systems across D2C, mobile apps, and B2B SaaS. I specialize in programmatic demand generation, outbound pipeline architecture, and performance marketing that moves clear metrics like CAC, CTR, and ROAS.
I’m AI-native and operations-focused—using tools like Clay, Apollo, Orum, Zapier/n8n/Make, and LLMs (ChatGPT/Claude) to automate workflows, accelerate sales ops, and reduce manual effort while improving funnel efficiency across channels like Google Ads, Meta, TikTok, and ASO.
Experience Level
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Work Experience
Account Manager & Founding GTM Lead (App & D2C Vertical) at Shiprocket Ads
May 1, 2024 - PresentDirect end-to-end performance and user acquisition for 24+ D2C and app-first brands with combined monthly budgets of ₹10–20 crore across Google UAC, Meta, and TikTok. Architected a 0-to-1 outbound funnel using Clay and Apollo for enrichment and filtering, LLMs for ultra-personalized copy generation, and automated outreach/dialing to increase pipeline velocity and reduce sales ops processing time by ~50%. Standardized Google Ads MCC onboarding/provisioning process, built GTM conversion tracking templates, and improved attribution clarity for client ROAS. Designed lifecycle retention workflows (behavioral email drips, WhatsApp Business API triggers, push retention flows) and led ASO as an acquisition cost-reduction layer. Ran creative testing sprints in partnership with design teams to lift CTR by ~50% and reduce CPC by ~35%, while maintaining structured async operations across distributed stakeholders.
Digital Marketing Manager at CHAT BOT.TEAM
April 30, 2024 - August 27, 2025Designed data-driven strategies increasing brand awareness by 60% and generating 50% more qualified leads. Oversaw omni-channel campaigns across SEO, PPC, social media, email marketing, and content marketing. Used advanced analytics to optimize performance, improving ROAS by over 45%. Conducted competitor benchmarking and translated insights into growth plans. Aligned marketing with sales and product teams to drive funnel efficiency.
Digital Marketing Manager at CHATBOT.TEAM
April 1, 2024 - August 27, 2025Designed data-driven strategies increasing brand awareness by 60% and generating 50% more qualified leads. Oversaw omni-channel campaigns across SEO, PPC, social media, email marketing, and content marketing. Used advanced analytics to optimize performance and improve ROAS by over 45%. Conducted competitor benchmarking and translated insights into growth plans. Aligned marketing with sales and product teams to drive funnel efficiency.
Digital Marketing Manager at Markup Solutions
January 1, 2024 - PresentLed high-performance media strategies across Google Ads, Facebook Ads, LinkedIn, Bing, TikTok, Taboola, Outbrain, and Propeller Ads. Managed cross-platform campaigns focusing on lead generation, conversion optimization, and brand reach. Executed CRM strategies via Zoho, Sprout Social, and email automation, enhancing user engagement by 40%. Delivered impactful ad creatives, conducted A/B testing, and improved CPC by 35% across campaigns. Supported WhatsApp Marketing initiatives to increase customer reactivation.
Digital Marketing Manager at Markup Solutions
January 1, 2024 - PresentLed high-performance media strategies across platforms including Google Ads, Facebook Ads, LinkedIn, Bing, TikTok, Taboola, Outbrain, and Propeller Ads. Managed cross-platform campaigns focused on lead generation, conversion optimization, and brand reach. Executed CRM strategies via Zoho, Sprout Social, and email automation to enhance user engagement by 40%. Delivered impactful ad creatives, conducted A/B testing, and improved CPC by 35% across campaigns. Supported WhatsApp marketing initiatives and outreach campaigns to increase customer reactivation.
Head of Growth & Founding GTM Lead at CHATBOT.TEAM
March 1, 2023 - April 30, 2024Hired by the founding team to design the 0-to-1 product-led GTM engine for a developer-centric AI chatbot creation product, owning pipeline targets, conversion metrics, and P&L benchmarks. Built a full-funnel acquisition strategy combining inbound SEO, creator collaborations, and outbound prospecting to increase qualified leads (MQLs) by ~50% and awareness by ~60% over 6 months. Improved average ROAS by 45%+ through continuous Google Search and Meta creative multivariate testing, generating variants using LLMs. Implemented revenue operations automation by integrating CRM and workflows across GoHighLevel, Zapier, Make.com, and n8n to automate lead handoffs and reduce manual effort by ~50%. Fed product roadmap insights (drop-offs, behaviors, feedback) into engineering sprints via Slack and Notion to influence pricing and onboarding updates.
Digital Marketing Specialist at iQuanta
February 28, 2023 - August 27, 2025Ran ABM campaigns targeting key decision-makers, improving lead-to-client conversions by 28%. Managed influencer campaigns and PR outreach, driving brand credibility in the education sector. Built email automation and drip workflows lifting engagement by 40%. Increased brand reach through strategic community building and content alignment.
Digital Marketing Specialist at iQuanta
February 28, 2023 - August 27, 2025Ran ABM campaigns targeting key decision-makers, improving lead-to-client conversions by 28%. Managed influencer campaigns and PR outreach, driving brand credibility in the education sector. Built email automation and drip workflows that lifted engagement by 40%. Increased brand reach through strategic community building and content alignment.
Senior Growth & Account-Based Marketing (ABM) Lead at iQuanta
January 1, 2022 - February 28, 2023Designed high-touch ABM outbound initiatives targeting enterprise decision-makers and used LinkedIn Sales Navigator, ZoomInfo, and Apollo.io for list enrichment and target account matching, improving lead-to-client conversion by ~28%. Built HubSpot CRM triggers, behaviors, and automated scoring to run targeted email workflows, increasing open-to-conversion by ~40% and reducing manual sales rep touchpoints. Scaled blended acquisition across paid marketing, targeted influencer efforts, and organic SEO to generate 12,000+ verified sales-ready leads within ~90 days at CPL under ₹70. Managed performance partnerships/influencer spend with ROI measurement via HubSpot attribution codes.
Digital Marketing Executive at Fenza Exhibitions Pvt. Ltd.
December 31, 2020 - August 27, 2025Executed PPC campaigns across Google, Facebook, and LinkedIn targeting B2B audiences. Created SEO blogs, ad copies, and newsletters tailored to industry events and exhibitions. Performed in-depth competitor analysis and identified white space for positioning. Collaborated with design and content teams for event-focused campaigns.
Digital Marketing Executive at Fenza Exhibitions Pvt. Ltd.
December 31, 2020 - August 27, 2025Executed PPC campaigns across Google, Facebook, and LinkedIn targeting B2B audiences. Created SEO blogs, ad copies, and newsletters tailored to industry events and exhibitions. Performed in-depth competitor analysis and identified positioning white space. Collaborated with design and content teams for event-focused campaigns.
B2B Growth Executive at Fenza Exhibitions Pvt. Ltd.
August 1, 2019 - December 31, 2020Engineered B2B PPC marketing models across Google Search, Facebook Leads, and LinkedIn with audience bidding, keyword match-type balancing, and iterative ad copy testing. Created SEO campaigns and event landing page structures tailored to high-intent enterprise business buyers who research before purchase. Conducted competitive GTM path analysis and visual benchmarking to identify whitespace and strengthen primary event positioning.
Education
MBA in Digital Marketing (Pursuing) at Amity University
April 1, 2024 - August 27, 2025B.Com at Jiwaji University
January 1, 2018 - January 1, 2021MBA in Digital Marketing (Pursuing) at Amity University
April 1, 2024 - August 27, 2025B.Com at Jiwaji University
January 1, 2018 - January 1, 2021MBA in Digital Marketing at Amity University, Noida
January 1, 2025 - July 9, 2026Bachelor of Commerce (B.Com) at Jiwaji University
January 1, 2018 - January 1, 2021MBA in Digital Marketing at Amity University, Noida
January 1, 2025 - July 9, 2026Bachelor of Commerce (B.Com) at Jiwaji University
January 1, 2018 - January 1, 2021Qualifications
Ultimate Google Ads Training – Udemy
January 11, 2030 - August 27, 2025Digital Marketing Masterclass – Udemy
January 11, 2030 - August 27, 2025SEO & Google Search Console – Udemy
January 11, 2030 - August 27, 2025Graphic Design Certification – Arena Animation
January 11, 2030 - August 27, 2025Facebook Ads for Shopify – Udemy
January 11, 2030 - August 27, 2025WhatsApp API Masterclass – Udemy
January 11, 2030 - August 27, 2025Digital Marketing Landscape – Meta Education
January 11, 2030 - August 27, 2025Ultimate Google Ads Training
January 11, 2030 - August 27, 2025Digital Marketing Masterclass – Udemy
January 11, 2030 - August 27, 2025SEO & Google Search Console – Udemy
January 11, 2030 - August 27, 2025Graphic Design Certification – Arena Animation
January 11, 2030 - August 27, 2025Facebook Ads for Shopify – Udemy
January 11, 2030 - August 27, 2025WhatsApp API Masterclass – Udemy
January 11, 2030 - August 27, 2025Digital Marketing Landscape – Meta Education
January 11, 2030 - August 27, 2025Google Ads Search and Display Masterclasses (Udemy)
January 11, 2030 - July 9, 2026Meta Certified Digital Marketing Landscape Associate
January 11, 2030 - July 9, 2026WhatsApp Business API Masterclass & Funnel Automation (Udemy)
January 11, 2030 - July 9, 2026Advanced SEO & Search Console Mastery (Udemy)
January 11, 2030 - July 9, 2026Professional Diploma in Graphic Design – Arena Animation
January 11, 2030 - July 9, 2026Facebook Ads for Shopify & D2C Brands (Udemy)
January 11, 2030 - July 9, 2026Professional Digital Marketing Masterclass
January 11, 2030 - July 9, 2026Google Ads Search and Display Masterclasses (Udemy)
January 11, 2030 - July 9, 2026Meta Certified Digital Marketing Landscape Associate
January 11, 2030 - July 9, 2026WhatsApp Business API Masterclass & Funnel Automation (Udemy)
January 11, 2030 - July 9, 2026Advanced SEO & Search Console Mastery (Udemy)
January 11, 2030 - July 9, 2026Professional Diploma in Graphic Design – Arena Animation
January 11, 2030 - July 9, 2026Facebook Ads for Shopify & D2C Brands (Udemy)
January 11, 2030 - July 9, 2026Professional Digital Marketing Masterclass
January 11, 2030 - July 9, 2026Industry Experience
Education, Software & Internet, Professional Services, Media & Entertainment, Consumer Goods, Retail, Telecommunications
Experience Level
Expert
Expert
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Expert
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Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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