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I am a storytelling-focused creative digital marketer with over 7 years of experience in marketing and advertising. I am passionate about web editing, SEO, and content optimization to contribute towards a sustainable future. I thrive in leading end-to-end creative campaigns, crafting presentations, and managing client relations while supervising campaign productions. Currently, I am pursuing a Master's degree in Sustainable Communication, focusing on the relationship between media, communication, and environmental social dimensions. My work spans clients from diverse sectors including technology, automotive, tourism, and cosmetics, and I continuously seek opportunities to apply my digital marketing expertise to sustainability-related projects.…I am a storytelling-focused creative digital marketer with over 7 years of experience in marketing and advertising. I am passionate about web editing, SEO, and content optimization to contribute towards a sustainable future. I thrive in leading end-to-end creative campaigns, crafting presentations, and managing client relations while supervising campaign productions. Currently, I am pursuing a Master's degree in Sustainable Communication, focusing on the relationship between media, communication, and environmental social dimensions. My work spans clients from diverse sectors including technology, automotive, tourism, and cosmetics, and I continuously seek opportunities to apply my digital marketing expertise to sustainability-related projects.

Edwina P. Primananda

Creative Director, Creative Producer, Content Producer, +2

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I am a storytelling-focused creative digital marketer with over 7 years of experience in marketing and advertising. I am passionate about web editing, SEO, and content optimization to contribute towards a sustainable future. I thrive in leading end-to-end creative campaigns, crafting presentations, and managing client relations while supervising campaign productions. Currently, I am pursuing a Master's degree in Sustainable Communication, focusing on the relationship between media, communication, and environmental social dimensions. My work spans clients from diverse sectors including technology, automotive, tourism, and cosmetics, and I continuously seek opportunities to apply my digital marketing expertise to sustainability-related projects.…I am a storytelling-focused creative digital marketer with over 7 years of experience in marketing and advertising. I am passionate about web editing, SEO, and content optimization to contribute towards a sustainable future. I thrive in leading end-to-end creative campaigns, crafting presentations, and managing client relations while supervising campaign productions. Currently, I am pursuing a Master's degree in Sustainable Communication, focusing on the relationship between media, communication, and environmental social dimensions. My work spans clients from diverse sectors including technology, automotive, tourism, and cosmetics, and I continuously seek opportunities to apply my digital marketing expertise to sustainability-related projects.

Available to hire

I am a storytelling-focused creative digital marketer with over 7 years of experience in marketing and advertising. I am passionate about web editing, SEO, and content optimization to contribute towards a sustainable future. I thrive in leading end-to-end creative campaigns, crafting presentations, and managing client relations while supervising campaign productions.

Currently, I am pursuing a Master’s degree in Sustainable Communication, focusing on the relationship between media, communication, and environmental social dimensions. My work spans clients from diverse sectors including technology, automotive, tourism, and cosmetics, and I continuously seek opportunities to apply my digital marketing expertise to sustainability-related projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Swedish

Intermediate

Work Experience

Creative Group Head (Full-Time) at Swedish Institute, Stockholm

December 31, 2024 - August 27, 2025

Led end-to-end creative campaign ideation and strategic marketing including crafting presentation pitches, client-facing discussions, and supervising productions. Managed several Creative Planners at a mid-manager level. Key clients included Samsung, Hyundai Motors, Ministry of Tourism Indonesia, and Combiphar.

Senior Creative Planner (Full-Time) at Redcomm, Jakarta

December 31, 2021 - August 27, 2025

Built creative campaigns for brands, presented plans to clients, and was directly involved in campaign productions. Assisted campaign content and material development collaborating with graphic designer and production teams. Clients included Samsung, PediaSure, Note Cosmetics, Frestea (Fuze Tea).

Digital Marketing Specialist (Internship) at Redcomm, Jakarta

December 31, 2023 - August 27, 2025

Drove awareness of sustainable skincare and circular economy. Managed social media, website, blog, and digital campaigns. Created and edited high-quality marketing assets including photos, videos, and graphics. Oversaw the Communications Team.

Digital Ambassador for the Blog Team (Part-Time) at Swedish Institute

December 31, 2024 - August 27, 2025

Created SEO-friendly blog content, optimized web storytelling, and collaborated with digital teams to enhance user engagement for the Swedish Institute’s global Study in Sweden platform.