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I am a strategic and data-driven digital marketing leader with over seven years of experience in designing, executing, and optimizing full-funnel digital campaigns across paid media, programmatic, and CRM channels. I specialize in omnichannel strategies, stakeholder engagement, and growth marketing within both B2B and B2C contexts. My expertise lies in leading cross-functional teams, driving digital transformation, and aligning marketing performance with organizational OKRs. I am passionate about delivering measurable results through data-backed campaign optimization and driving client success across complex digital environments.…I am a strategic and data-driven digital marketing leader with over seven years of experience in designing, executing, and optimizing full-funnel digital campaigns across paid media, programmatic, and CRM channels. I specialize in omnichannel strategies, stakeholder engagement, and growth marketing within both B2B and B2C contexts. My expertise lies in leading cross-functional teams, driving digital transformation, and aligning marketing performance with organizational OKRs. I am passionate about delivering measurable results through data-backed campaign optimization and driving client success across complex digital environments.

Silvia D’Andrea

Performance Marketer, Marketing Strategist, Marketing Analyst, +2

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I am a strategic and data-driven digital marketing leader with over seven years of experience in designing, executing, and optimizing full-funnel digital campaigns across paid media, programmatic, and CRM channels. I specialize in omnichannel strategies, stakeholder engagement, and growth marketing within both B2B and B2C contexts. My expertise lies in leading cross-functional teams, driving digital transformation, and aligning marketing performance with organizational OKRs. I am passionate about delivering measurable results through data-backed campaign optimization and driving client success across complex digital environments.…I am a strategic and data-driven digital marketing leader with over seven years of experience in designing, executing, and optimizing full-funnel digital campaigns across paid media, programmatic, and CRM channels. I specialize in omnichannel strategies, stakeholder engagement, and growth marketing within both B2B and B2C contexts. My expertise lies in leading cross-functional teams, driving digital transformation, and aligning marketing performance with organizational OKRs. I am passionate about delivering measurable results through data-backed campaign optimization and driving client success across complex digital environments.

Available to hire

I am a strategic and data-driven digital marketing leader with over seven years of experience in designing, executing, and optimizing full-funnel digital campaigns across paid media, programmatic, and CRM channels. I specialize in omnichannel strategies, stakeholder engagement, and growth marketing within both B2B and B2C contexts.

My expertise lies in leading cross-functional teams, driving digital transformation, and aligning marketing performance with organizational OKRs. I am passionate about delivering measurable results through data-backed campaign optimization and driving client success across complex digital environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Portuguese

Fluent

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Senior Advertising Consultant at Jakala SPA

February 1, 2022 - Present

Directed omnichannel campaign strategies across Google Ads, Meta, LinkedIn, TikTok, and affiliates. Led full-funnel campaign execution from strategy to optimization, aligning with client OKRs. Advised complex clients on digital transformation and change management initiatives. Analyzed performance metrics (CPA, ROAS, conversion rate) and delivered insights via dashboards such as Google Analytics and Data Studio. Collaborated with internal creative and tech teams to enhance campaign delivery and optimize customer journeys.

Account Manager, Digital Advertising at Amazon Online

January 31, 2022 - August 27, 2025

Developed data-backed, performance-focused digital media plans using Amazon DSP and Sponsored Ads. Educated clients on KPIs, attribution models, and A/B testing frameworks to drive ROI. Collaborated across sales, tech, and analytics teams to expand account growth and improve client satisfaction.

Digital Marketing Strategist at Vaivoa (Startup)

February 28, 2021 - August 27, 2025

Designed customer acquisition strategies using paid search, email marketing, and CRM automation. Led marketing automation efforts with CRM tools and analytics dashboards. Delivered measurable campaign performance growth by optimizing user funnels and touchpoints.

Account Manager at Hilti Italia SPA

March 31, 2020 - August 27, 2025

Managed full sales cycle and client portfolio with focus on consultative selling and retention. Supported marketing localization and digital engagement efforts for field campaigns.

Marketing Analyst at Porta Italia

January 31, 2019 - August 27, 2025

Interpreted marketing performance data and proposed new segmentation and targeting strategies.

Senior Advertising Consultant at Jakala SPA

February 1, 2022 - Present

Directed omnichannel campaign strategies across Google Ads, Meta, LinkedIn, TikTok, and affiliates. Led full-funnel campaign execution from strategy to optimization, aligning with client OKRs. Advised complex clients on digital transformation and change management initiatives. Analyzed performance metrics such as CPA, ROAS, and conversion rate and delivered insights via dashboards including Google Analytics and Data Studio. Partnered with internal creative and tech teams to enhance campaign delivery and optimize the customer journey.

Account Manager, Digital Advertising at Amazon Online

January 31, 2022 - August 29, 2025

Digital Marketing Strategist at Vaivoa (Startup)

February 28, 2021 - August 29, 2025

Designed customer acquisition strategies using paid search, email marketing, and CRM automation. Led marketing automation efforts with CRM tools and analytic dashboards. Delivered measurable campaign performance growth by optimizing user funnels and touchpoints.

Account Manager at Hilti Italia SPA

March 31, 2020 - August 29, 2025

Managed full sales cycle and client portfolio with a focus on consultative selling and retention. Supported marketing localization and digital engagement efforts for field campaigns.

Marketing Analyst at Porta Italia

January 31, 2019 - August 29, 2025

Interpreted marketing performance data and proposed new segmentation and targeting strategies.