I am a seasoned creative professional with over 13 years of experience, bringing a blend of creative vision, design expertise, and strong project management skills to deliver impactful branding and content initiatives. I have collaborated with global brands such as L’ORÉAL, Ferrero, Sol de Janeiro, Laneige, Amazon, Swarovski, and PepsiCo, crafting tailored solutions that enhance brand presence across various channels. Specializing in branding, creative production, and event conceptualization, I focus on creating cohesive brand experiences and compelling narratives. Additionally, I have experience in UX/UI design to support integrated campaigns with intuitive digital touchpoints. I excel at leading cross-functional teams, managing complex timelines, and ensuring seamless execution from concept to delivery.…

Mark Saddy

I am a seasoned creative professional with over 13 years of experience, bringing a blend of creative vision, design expertise, and strong project management skills to deliver impactful branding and content initiatives. I have collaborated with global brands such as L’ORÉAL, Ferrero, Sol de Janeiro, Laneige, Amazon, Swarovski, and PepsiCo, crafting tailored solutions that enhance brand presence across various channels. Specializing in branding, creative production, and event conceptualization, I focus on creating cohesive brand experiences and compelling narratives. Additionally, I have experience in UX/UI design to support integrated campaigns with intuitive digital touchpoints. I excel at leading cross-functional teams, managing complex timelines, and ensuring seamless execution from concept to delivery.…

Available to hire

I am a seasoned creative professional with over 13 years of experience, bringing a blend of creative vision, design expertise, and strong project management skills to deliver impactful branding and content initiatives. I have collaborated with global brands such as L’ORÉAL, Ferrero, Sol de Janeiro, Laneige, Amazon, Swarovski, and PepsiCo, crafting tailored solutions that enhance brand presence across various channels.

Specializing in branding, creative production, and event conceptualization, I focus on creating cohesive brand experiences and compelling narratives. Additionally, I have experience in UX/UI design to support integrated campaigns with intuitive digital touchpoints. I excel at leading cross-functional teams, managing complex timelines, and ensuring seamless execution from concept to delivery.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Arabic
Fluent
English
Advanced
French
Advanced

Work Experience

Art Director at Bobolink Creative Agency
November 1, 2020 - August 27, 2025
Provided visionary design direction for impactful branding strategies at a distinguished digital media agency in Beirut. Led UX/UI design projects creating intuitive and visually appealing interfaces. Conceptualized and produced engaging marketing content, cultivating strong collaboration with cross-functional teams including copywriters and marketers. Delivered compelling presentations and communication of creative concepts.
Creative Director at Qraft Qommunications
October 1, 2020 - Present
Lead design leadership and strategic direction for transformative branding initiatives in a dynamic Dubai-based PR agency. Collaborate with multinational brands to deliver bespoke creative solutions and innovate avant-garde event concepts. Successfully planned and executed over 50 PR activations, achieving a 90% success rate in winning pitches. Manage coordination and negotiation with production suppliers, ensuring flawless brand experiences and compelling content creation across strategic campaigns.
Senior Graphic & Web Designer at Purrl Media
February 1, 2018 - August 27, 2025
Focused on branding, social media, digital marketing, and UX/UI design by designing logos, visual identities, and comprehensive brand guidelines. Created engaging social media assets and designed user-friendly interfaces for websites and mobile apps with seamless user experiences. Conducted user research and usability testing and worked closely with cross-functional teams to align designs with business and user objectives.
Multimedia Graphic Designer at Publicreen Online
January 1, 2016 - August 27, 2025
Specialized in branding, social media, digital marketing, and UX/UI design. Designed logos, visual identities, and brand guidelines. Produced visually engaging social media content aligned with brand tone and objectives. Designed intuitive website and mobile app interfaces while collaborating with developers, marketers, and product managers for coherent brand alignment.

Education

Graphic & Web Design at AKU – Al Kafaat University
September 1, 2009 - June 1, 2012

Qualifications

Career Essentials in Project Management
January 11, 2030 - August 27, 2025
Essential Skills in Adobe Photoshop Professional
January 11, 2030 - August 27, 2025
Essential Skills in Adobe Illustrator Professional
January 11, 2030 - August 27, 2025
Essential Skills in Adobe InDesign
January 11, 2030 - August 27, 2025
Developing Ideas and Advertising Concepts
January 11, 2030 - August 27, 2025
Developing Visual Campaigns
January 11, 2030 - August 27, 2025
Running a Design Business: Leading a Creative Team
January 11, 2030 - August 27, 2025
Learning Design Thinking: Lead Change in Your Organization
January 11, 2030 - August 27, 2025
Designing an Authentic Brand
January 11, 2030 - August 27, 2025
Design Thinking: Understanding the Process
January 11, 2030 - August 27, 2025
Design Thinking: Implementing the Process
January 11, 2030 - August 27, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality