Available to hire
I am passionate and experienced in creating meaningful, innovative, and profitable user experiences. Over the years, my work has been recognized in publications like New Media Age and Create Online, I have been nominated at the BIMA awards, and won the Best Use Of New Media award in Campaign magazine. I thrive in roles where I can combine hands-on research, ideation, and creation with guiding strategic direction to deliver seamless and user-first digital products.
I have worked across multiple sectors and companies including tech giants like Apple and financial institutions such as Goldman Sachs and J.P. Morgan, with a focus on UX strategy, product design, and improving customer journeys. I’m always keen to discuss my projects and share my portfolio and relevant case studies to potential collaborators or employers.
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Senior UX / UI consultant at DunnHumby (Elixirr)
May 1, 2024 - August 27, 2025Worked on building DunnHumby's product suite for retailers and suppliers of supermarkets and small stores. Focused on defining categories within product assortments, product-store allocation, product performance, and offer effectiveness.
Creative consultant at Goldman Sachs
September 1, 2023 - August 27, 2025Enhanced and unified customer journeys and system redesigns for Personal and Executive Finance Management teams. Clarified interactions between clients and financial advisors to ensure meaningful, dual-audience solutions.
Head of Customer / User Experience at Sedex
May 1, 2022 - August 27, 2025Helped Sedex create meaningful, innovative, and profitable user experiences. Provided inspiration, knowledge, and guidance to develop a customer-first design culture impacting look, feel, and process of tools and services.
Lead UX consultant at Apple
January 1, 2021 - August 27, 2025Improved internal processes and built the foundation for better cross-functional communications. Liaised with external agencies to integrate new UX and delivery practices and contributed to the 2021 'le jeune cinema' campaign.
Lead UX & Product strategy at Vanguard
October 1, 2020 - August 27, 2025Defined a service to help customers retire with more money. Engaged in hands-on research, ideation, and creation, while helping guide strategic product direction and providing seamless technical experience expertise.
UX & digital strategy at Apple
June 1, 2019 - August 27, 2025Defined digital strategy to localize value perception messaging for iPhone and establish a permanent approach. Provided content strategy and UX for 'Cue the music' and 'Le Jeune Cinéma' campaigns.
Lead UX at J.P.Morgan
January 1, 2019 - August 27, 2025Enhanced legacy products and product development, consolidated and refined product and platform behaviors, aligned design systems and cross-platform interactions, and conducted user behavior studies across multiple research applications.
Digital practice lead at GFT
December 1, 2017 - August 27, 2025Defined global resource structure to enable sales leveraging creative assets, maintaining many tier 1 client relationships.
User Experience Consultant at Deutsche Bank
July 1, 2016 - August 27, 2025Recruiting application users and running customer insight sessions within credit risk, and leading development of visionary future state application enhancements.
UX Consultant at eBay
June 1, 2016 - August 27, 2025Created global design and UX training program for eBay's 80+ San Jose based creative teams. Facilitated training alongside STBY and Apogee.
UX Consultant at RBS
January 1, 2016 - August 27, 2025Worked on complex order types and blotter interactions initially, then transferred to Options feature team to innovate and diversify the product.
User Experience Architect at Critical Mass
January 1, 2015 - August 27, 2025Worked on Citi Global Rewards journeys, focusing on UX and UI specifications for shopping cart and checkout. Developed requirements gathering process and rollout plan for HSBC's global redesign phase 2.
Senior UX at HSBC
September 1, 2014 - August 27, 2025Sole UX consultant for the Alpha platform to incorporate more complex products and services, initially designed to facilitate FX trades.
Senior UX at Société Générale
November 1, 2012 - August 27, 2025Senior UX / UI consultant at DunnHumby (Elixirr)
May 1, 2024 - August 27, 2025Built DunnHumby's product suite for retailers and suppliers of supermarkets and small stores by defining product categories, assortment decisions, product performance, and offer effectiveness.
Creative consultant at Goldman Sachs
September 1, 2023 - August 27, 2025Enhanced and unified customer journeys and system redesigns for Personal and Executive Finance Management teams while clarifying client and financial advisor interactions to create meaningful solutions.
Head of Customer / User Experience at Sedex
May 1, 2022 - August 27, 2025Helped the organisation build a culture of customer-first design impacting the look, feel and processes behind tools and services, creating meaningful, innovative, and profitable user experiences.
Lead UX consultant at Apple
January 1, 2021 - August 27, 2025Improved internal processes and developed a cross-functional communications strategy. Worked with external agencies to integrate a new UX and delivery practice, contributing to the 2021 'le jeune cinema' campaign.
UX & digital strategy at Apple
June 1, 2019 - August 27, 2025Defined digital strategy to localize value perception messaging for the iPhone and provided content strategy and UX for campaigns such as 'Cue the music' and 'Le Jeune Cinéma'.
Lead UX & Product strategy at Vanguard
October 1, 2020 - August 27, 2025Defined a service to help customers retire with more money, conducting hands-on research, ideation, creation, and guiding the strategic direction and seamless technical experience.
Lead UX at J.P.Morgan
January 1, 2019 - August 27, 2025Enhanced legacy products and continued product development, consolidated product and platform behaviors, aligned design systems and interactions across platforms, and conducted user behavior studies using multiple research applications.
Digital practice lead at GFT
December 1, 2017 - August 27, 2025Defined a global resource structure enabling sales opportunities leveraging creative assets, and maintained relationships with a wide range of tier 1 clients.
User Experience Consultant at Deutsche Bank
July 1, 2016 - August 27, 2025Worked within credit risk recruiting application users and running customer insight sessions, leading development of visionary/future state application enhancements.
UX Consultant at eBay
June 1, 2016 - August 27, 2025Created a global design & UX training programme for San Jose based creative teams, co-facilitated training with partners STBY & Apogee for over 80 participants.
UX Consultant at RBS
January 1, 2016 - August 27, 2025Delivered UX solutions focused on complex order types, blotter interactions, and contributed to innovation and diversification on the Options feature team.
User Experience Architect at Critical Mass
January 1, 2015 - August 27, 2025Worked on Citi Global Rewards journeys, focusing on UX and UI specifications for shopping cart and checkout, developed requirements gathering process and rollout plans for HSBC’s global redesign phase 2.
Senior UX at HSBC
September 1, 2014 - August 27, 2025Sole UX consultant for Alpha platform, originally for FX trades, tasked with incorporating more complex products and services.
Senior UX at Société Générale
November 1, 2012 - August 27, 2025Worked as senior UX consultant contracted for 11 months providing expertise and UX support.
Senior UX / UI consultant at DunnHumby (Elixirr)
May 1, 2024 - August 28, 2025Worked to build DunnHumby's product suite for retailers and suppliers of supermarkets and small stores by defining product categories, store assortments, product performance tracking, and offer effectiveness.
Creative consultant at Goldman Sachs
September 1, 2023 - August 28, 2025Enhanced and unified customer journeys and system redesigns across Personal and Executive Finance Management teams, clarifying interactions between clients and financial advisors to provide meaningful solutions.
Head of Customer / User Experience at Sedex
May 1, 2022 - August 28, 2025Helped Sedex develop a culture of customer-first design skills, influencing the look, feel, and processes of its tools and services. Provided inspiration, knowledge, and guidance for seamless technical experiences.
Lead UX consultant at Apple
January 1, 2021 - August 28, 2025Improved internal processes and built the foundation for better cross-functional communication. Coordinated with external agencies to integrate UX and delivery practices and contributed to the 2021 ‘Le Jeune Cinema’ campaign.
UX & digital strategy consultant at Apple
June 1, 2019 - August 28, 2025Helped define a digital strategy to localize value perception messaging for the iPhone and provided content strategy and UX for campaigns including ‘Cue the Music’ and ‘Le Jeune Cinema’.
Lead UX & Product Strategy at Vanguard
October 1, 2020 - August 28, 2025Defined a service to help customers retire with more money, handled hands-on research, ideation, creation, and guided strategic product direction while providing seamless technical experience insight.
Lead UX at J.P. Morgan
January 1, 2019 - August 28, 2025Enhanced legacy products and continued product development, consolidated and refined product and platform behaviors, aligned design systems and interactions across platforms, and conducted user behavior studies.
Digital Practice Lead at GFT
December 1, 2017 - August 28, 2025Defined a global resource structure to enable sales leveraging creative assets and maintained wide client relationships across tier 1 clients.
User Experience Consultant at Deutsche Bank
July 1, 2016 - August 28, 2025Worked within credit risk recruiting users and running customer insight sessions, leading to visionary and future state application enhancements.
UX Consultant at eBay
June 1, 2016 - August 28, 2025Created a global design and UX training program for eBay’s 80+ creative teams in San Jose, collaborating as one of the four facilitators alongside STBY & Apogee.
UX Consultant at RBS
January 1, 2016 - August 28, 2025Worked on complex order types and blotter interactions initially, later innovated and diversified the Options feature team’s product offerings.
User Experience Architect at Critical Mass
January 1, 2015 - August 28, 2025Collaborated on Citi Global Rewards journeys focusing on UX and UI for shopping cart and checkout. Developed requirements gathering for HSBC’s global redesign phase 2 and created rollout and definition processes for countries.
Senior UX at HSBC
September 1, 2014 - August 28, 2025Sole UX consultant for the Alpha platform originally designed for FX trades; incorporated more complex products and services into the platform.
Senior UX at Société Générale
November 1, 2012 - August 28, 2025Senior UX consultant for 11 months.
Education
Qualifications
Industry Experience
Financial Services, Retail, Software & Internet, Professional Services
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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