Freelance Mentor at Self-employed

Audited brand marketing strategies, defined KPIs, and built data dashboards to track performance and recommend optimizations across platforms. Supported Inside & Out, a mental health brand, with the launch of their digital presence, website, and growth campaigns. Delivered talks at two events on growth strategies demonstrating how startups and corporates can leverage data and experimentation.

Growth Lead - POS at SumUp

Managed a €0.5M performance budget, delivering +200% lead growth while reducing CAC by 50% through campaign optimization. Led a team of 4 collaborating with CRM, content, and PR to deliver integrated multi-channel campaigns that boosted acquisition and engagement. Partnered with product, engineering, BI, and data teams to design attribution models, tracking frameworks, and KPI dashboards, enabling data-driven decision-making. Worked closely with sales to identify customer pain points, driving funnel optimization and lead generation initiatives that improved acquisition efficiency. Launched structured funnel experiments and landing page optimization, improving conversion rates by 20%, and presented insights to the POS board to shape product and marketing strategy.

Head of Growth at Paprcuts

Grew the marketing team from 2 to 12, implementing user acquisition and retention strategies across paid social, Google Ads, and email achieving +20% user growth. Revamped the website and optimized funnels, increasing conversion rates by 80% and ROAS by 30%. Executed warehouse transition saving €100K annually while introducing A/B testing that boosted conversion by 15%. Defined long-term growth strategy driving new product development and successful market launches.

Conversion Rate Optimisation Manager at Auto 1

Managed cross-channel landing page optimization in 9 countries, improving conversion rates by 20%. Developed and executed A/B testing strategy achieving +30% conversion uplift and enhancing user experience. Partnered with marketing heads to analyze campaigns, improving performance by 15% across channels. Implemented UX improvements using Mouseflow and Crazy Egg, increasing engagement by 25% and reducing bounce rate by 10%.

Co-Founder | Strategy & Business Development | Digital Marketing at Peach Loft

Co-founded and scaled a lifestyle brand to break-even within 6 months generating INR 1.2M in revenue. Built and executed go-to-market strategy acquiring customers through partnerships and collaborations driving +40% client growth. Launched digital marketing channels (Google Ads, Facebook) raising brand awareness and leads by 60%. Retained 65% of clients with relationship marketing and strong service delivery.

Brand Consultant (Internship) at Lighthouse

Supported brand consulting projects with market research and digital strategy recommendations. Developed presentations and analyses that shaped client campaigns.

Market Intelligence Assistant (Internship) at Philips

Conducted European market research on consumer products, analyzing trends and competitive positioning. Provided insights that informed product development and marketing strategy.

Freelance | Mentor at Self-employed

Audited brand marketing strategies, defined KPIs, and built data dashboards to track performance and recommend optimization across platforms. Supported Inside&Out, a mental health brand, with launching their digital presence, website, and growth campaigns. Delivered talks at two events on growth strategies, demonstrating how startups and corporates can leverage data and experimentation.

Head Of Growth at Indē Wild

Owned growth and lifecycle marketing across paid, social, SEO, affiliates, email, and influencers channels, doubling Return on Ad Spend (ROAS) and increasing paid revenue share from 15% to 50% in 6 months. Built and coached a team of 7, leading execution and developing go-to-market strategies to launch and scale campaigns across 4 international markets. Managed a six-digit annual marketing budget to optimize spend allocation and drive measurable ROI. Partnered with website team to launch and optimize e-commerce, improving conversion rates and scaling campaigns. Constructed marketing analytics infrastructure from scratch with dashboards covering growth, content, retention, and finance enabling data-driven decisions. Scaled lifecycle marketing with new automated flows growing subscribers +60% and campaign revenue +120% in 4 months. Introduced structured A/B and multivariate testing to address funnel drop-offs and improve retention.

Growth Lead - POS at SumUp

Managed a €0.5M performance budget, delivering +200% lead growth while reducing Customer Acquisition Cost (CAC) by 50% through campaign optimization. Led a team of 4 and collaborated with CRM, content, and PR to deliver integrated multi-channel campaigns boosting acquisition and engagement. Partnered with product, engineering, BI, and data teams to design attribution models, tracking frameworks, and KPI dashboards, enabling data-driven decision-making. Worked closely with sales to identify customer pain points, driving funnel optimization and lead generation initiatives improving acquisition efficiency. Launched structured funnel experiments and landing page optimizations, improving conversion rates by 20% and presented insights to the POS board to shape product and marketing strategy.

Head of Growth at Paprcuts

Grew the marketing team from 2 to 12, implementing user acquisition and retention strategies across paid social, Google Ads, and email to achieve +20% user growth. Revamped the website and optimized funnels, increasing conversion rates by 80% and ROAS by 30%. Executed warehouse transition saving €100K annually while introducing A/B testing that boosted conversion by 15%. Defined long-term growth strategy driving new product development and successful market launches.

Conversion Rate Optimization Manager at Auto 1

Managed cross-channel landing page optimization in 9 countries, improving conversion rates by 20%. Developed and executed A/B testing strategies achieving +30% conversion uplift and enhancing user experience. Partnered with marketing heads to analyze campaigns improving performance by 15% across channels. Implemented UX improvements using Mouseflow & Crazy Egg, increasing engagement by 25% and reducing bounce rate by 10%.

Co-Founder | Strategy & Business Development | Digital Marketing at Peach Loft

Co-founded and scaled a lifestyle brand to break-even within 6 months, generating INR 1.2M in revenue. Built and executed go-to-market strategy, acquiring customers through partnerships and collaborations driving +40% client growth. Launched digital marketing channels (Google Ads, Facebook) raising brand awareness and leads by 60%. Retained 65% of clients with relationship marketing and strong service delivery.

Brand Consultant | Internship at Lighthouse

Supported brand consulting projects with market research and digital strategy recommendations. Developed presentations and analysis shaping client campaigns.

Market Intelligence Assistant | Internship at Philips

Conducted European market research on consumer products, analyzing trends and competitive positioning. Provided insights that informed product development and marketing strategy.

Advised startups and founders on growth strategy, auditing channels, defining KPIs, and building dashboards for data-driven decisions. Planned and launched the website for Inside&Out mental health brand including content strategy, email marketing flows, and customer data infrastructure to support scalable growth. Spoke at two industry events on growth strategies, sharing insights on how startups and corporates can leverage scalable frameworks for acquisition and retention.

Head Of Growth at Indē Wild

Led a team of 7 and managed a six-digit budget across US, UK, and India; launched India market and defined global growth strategy aligning acquisition, performance, and retention with revenue goals. Built and scaled automated repeat-purchase flows driving +60% subscriber growth and +120% campaign revenue uplift in 4 months, directly improving customer LTV. Launched WhatsApp marketing in India to create a skincare community, strengthening loyalty and long-term retention. Mapped the e-commerce funnel, reduced cart-abandonment drop-offs, and improved conversion rates by 20% through personalised cross-marketing content and trust-building campaigns. Doubled ROAS with only a 15% budget increase, growing paid revenue share from 15% to 50% in 6 months through performance media optimisation and refined attribution models. Developed analytics dashboards across acquisition and retention channels, enabling data-driven decision-making and faster campaign optimisation. Worked cross-functionally with

Growth Lead - POS at SumUp

Led a team of 7 and managed a six-digit budget across US, UK, and India; launched the India market and defined global growth strategy aligned to revenue goals. Built repeat-purchase flows from scratch, boosting subscribers by 60% and campaign revenue by 120% in 4 months, improving LTV. Improved conversion by 20% through funnel mapping and retention campaigns, including personalised content and trust-building initiatives. Doubled ROAS with only a 15% budget increase, raising paid revenue share from 15% to 50% in 6 months. Developed cross-channel analytics dashboards and worked with product and CX to align growth with customer insights across markets.

Head of Growth at PaprCuts

Grew growth marketing team from 2 to 12, implementing user acquisition and retention strategies across paid social, Google Ads, and email to achieve +20% user growth. Revamped website and optimized funnels, increasing conversion rates by 80% and ROAS by 30%. Executed warehouse transition, saving €100K annually, while introducing A/B testing that boosted conversion by 15%. Defined long-term growth strategy, driving new product development and successful market launches.

Conversion Rate Optimisation Manager at Auto 1

Managed cross-channel landing page optimization in 9 countries, improving conversion rates by 20%. Developed and executed A/B testing strategy, achieving +30% conversion uplift and enhancing user experience. Partnered with marketing heads to analyze campaigns, improving performance by 15% across channels. Implemented UX improvements using Mouseflow & Crazy Egg, increasing engagement by 25% and reducing bounce rate by 10%.

Co-Founder | Strategy & Business Development | Digital Marketing at Peach Loft

Co-founded and scaled a lifestyle brand to break-even within 6 months, generating INR 1.2M in revenue. Built and executed go-to-market strategy, acquiring customers through partnerships and collaborations, driving +40% client growth. Launched digital marketing channels (Google Ads, Facebook), raising brand awareness and leads by 60%. Retained 65% of clients with relationship marketing and strong service delivery.

Brand Consultant | Internship at Lighthouse

Supported brand consulting projects with market research and digital strategy recommendations. Developed presentations and analyses that shaped client campaigns.

Market Intelligence Assistant | Internship at Philips

Conducted European market research on consumer products, analyzing trends and competitive positioning. Provided insights that informed product development and marketing strategy.

Head Of Growth at Indē Wild

Led a team of 7 and managed a six-digit budget across the US, UK, and India; launched the India market and defined global growth strategy aligning acquisition, performance, and retention with revenue goals. Built and scaled automated retargeting flows, driving 60% subscriber growth and 120% revenue uplift in 4 months. Launched WhatsApp onboarding for India to boost loyalty and retention. Mapped the ecommerce funnel, reduced cart abandonment, and improved conversion by 20% through personalized cross-marketing content. Doubled ROAS with only a 15% budget increase, growing paid revenue share from 15% to 50% in 6 months. Developed analytics dashboards across acquisition and retention channels, enabling data-driven decision-making. Collaborated with product and CX teams to align growth initiatives with customer insights across international markets.

Growth Lead - POS at Sum Up

Led a team of 4 and managed a €0.5M+ budget across 9 European markets (DACH, Benelux, France, Italy), shaping growth strategy with C-level leadership. Designed lifecycle and CRM initiatives (email flows, sequencing, offers) to improve engagement, repeat usage, and CLV. Achieved +200% lead growth while reducing CAC by 50% through funnel optimization, landing page redesigns, and personalized content. Partnered with product and sales to address customer pain points, creating lead-nurturing campaigns that lifted conversions by 25%. Built BI dashboards for real-time tracking and reporting, ensuring compliance with financial regulations and data privacy standards.

Co-Founder | Strategy & Business Development | Digital Marketing at Peach Loft

Co-founded and scaled a lifestyle brand, achieving break-even within 6 months and generating INR 1.2M in revenue. Built go-to-market strategy through partnerships and collaborations, driving +40% client growth. Launched digital marketing channels (Google Ads, Facebook), raising brand awareness and leads by 60%.

Brand Consultant at Lighthouse

Supported brand consulting projects with market research and digital strategy recommendations. Developed presentations and analyses that shaped client campaigns.

Marketing Intelligence Assistant at Philips

Conducted European market research on consumer products, analyzing trends and competitive positioning to inform product and marketing decisions.

Mentor at Self-employed

Freelance mentorship and advisory support for startups and scaleups, sharing growth strategies, GTM plans, and performance insights.

Head Of Growth at Indē Wild

Led growth and lifecycle marketing across paid, social, SEO, affiliates, email, and influencers, doubling ROAS and increasing paid revenue share from 15% to 50% in 6 months. Built and coached a team of 7, leading execution and GTM strategy to launch and scale campaigns across 4 international markets. Managed a six-figure annual marketing budget; partnered with product, engineering, BI, and data teams to design attribution models, track frameworks, and KPI dashboards. Scaled lifecycle marketing with automated flows, growing subscribers by 60% and campaign revenue by 120% in 4 months. Introduced structured A/B and multivariate testing to address funnel drop-offs and improve retention.

Growth Lead - POS at SumUp

Owned growth and lifecycle marketing across paid, social, SEO, affiliates, email, and influencer channels; doubling ROAS and increasing paid revenue share from 15% to 50% in 6 months. Built and coached a team of 7, leading execution and GTM strategies to launch and scale campaigns across 4 international markets. Implemented attribution models and KPI dashboards; scaled lifecycle marketing workflows; optimized spend and ROAS.

Conversion Rate Optimization Manager at SumUp

Managed cross-channel landing page optimization in 9 countries, improving conversion rate by 20%. Developed and executed A/B testing strategies, achieving +30% conversion uplift and enhanced user experience. Partnered with marketing leads to analyze campaigns, improving performance by 15% across channels. Implemented UX improvements using tools like Mouse Flow and Crazy Egg, increasing engagement by 25% and reducing bounce rate by 10%.

Co-Founder | Strategy & Business Development | Digital Marketing at Peach Loft

Co-founded and scaled a lifestyle brand to break-even within 6 months, generating INR 1.2M in net revenue. Built and executed go-to-market strategies, acquiring customers through partnerships and collaborations, driving +40% client growth. Launched digital marketing channels (Google Ads, Facebook), and led cross-functional teams to achieve brand growth.

Brand Consultant | Internship at Lighthouse

Supported brand consulting projects with market research and digital strategy recommendations. Developed client-facing presentations and analyses that shaped campaigns and client strategies.

Market Intelligence Assistant | Internship at Philips

Conducted European market research on consumer products; analyzed trends and competitive positioning to inform product development and marketing strategy.

Freelance | Mentor Self-employed at Self-employed / Berlin

Mentor startups on growth marketing, product-market fit, and go-to-market strategies; provide 1:1 guidance and project-based support.

Head of Growth at Indē Wild

Own ed growth and lifecycle marketing across paid, social, SEO, affiliates, email, and influencers, doubling ROAS and raising paid revenue share from 15% to 50% within 6 months. Built and coached a team of 7 while leading e-commerce GTM strategies across 4 international markets. Partnered with product, engineering, BI, and data teams to design attribution models and KPI dashboards. Led cross-functional growth experiments to optimize acquisition and revenue.

Growth Lead - POS at SumUp

Managed a €0.5M performance budget, delivering +200% lead growth while reducing CAC by 50% through campaign optimization. Led a team of 4 while collaborating with CRM, content, and PR to deliver integrated multi-channel campaigns. Partnered with product, engineering, BI, and data teams to design attribution models and KPI dashboards. Worked closely with sales to identify customer pain points, driving funnel optimization and lead generation initiatives. Launched structured funnel experiments and landing page optimization, improving conversion rate by 20% and presenting insights to the POS board to shape product and marketing strategy.

Co-Founder, Strategy & Business Development, Digital Marketing at Peach Loft

Co-founded a lifestyle brand to break-even within 6 months, generating INR 1.2M in net revenue. Built and executed go-to-market strategy, acquiring customers through partnerships and collaborations, driving +40% client growth. Launched digital marketing channels (Google Ads, Facebook), raising brand awareness and leads by 60%. Retained 65% of clients with relationship marketing and strong service delivery.

Brand Consultant, Internship at Lighthouse

Supported brand consulting projects with market research and digital strategy recommendations. Developed presentations and analyses that shaped client campaigns.