Freelance Product Designer and User Researcher at Freelance

Managed A/B testing from start to finish including brainstorming, usability reviews, hypothesis formulation, design, and monitoring tests using Optimizely. Presented results in multiple formats tailored to recipients, recommended next steps to clients and internal teams, and collaborated with cross-functional colleagues for design and development requests. Conducted click-tracking analysis for large websites, improving conversion metrics such as email registrations and double opt-ins. Designed layouts across desktop, mobile, and app platforms, built wireframes, and proposed product feature tests within fast development cycles. Led website redesigns, content restructuring, and user research to improve user experience and streamline update processes. Also designed print and digital marketing materials for events and clients.

Freelance Product Designer and User Researcher at Freelance

Worked on content evaluation, website redesigns, and user research for clients including Moline Creative, Southwest Spring Week, and Tag des Guten Lebens. Managed usability testing, content restructuring, and graphic design tasks to enhance digital platforms and event materials.

Designer & A/B Testing Specialist at pooliestudios Digital Agency

Handled A/B testing projects from conception to execution, including brainstorming, test design, quality assurance, and monitoring. Conducted usability reviews, click-tracking, and analysis to identify user behavior issues and improve site performance. Supported website redesigns, content evaluations, and defined user groups for targeted improvements. Contributed to corporate design updates for a large international company, enhancing branding consistency.