I’m a versatile creative writer and researcher specializing in sustainability, technology, and high-level client work across various communication channels. I thrive on researching and adapting to given situations based on the needs and expectations of multiple stakeholders simultaneously. I enjoy learning new skills and writing highly specialized content that effectively meets client needs.
I value working with people who appreciate talents and comfortably put trust in those around them. I prefer thinking about unique problems or those requiring creative solutions and enjoy projects that offer such challenges. Beyond my professional interests, I am passionate about indie video games, experimental literature, puppetry & animation, regional Chinese food, and professional wrestling.
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I managed an outbound marketing campaign for Digimarc’s plastic sortation watermark, Digimarc Recycle. This involved a detailed product guide for the solution, outlining how it works, its test successes, and the advantages of being an early adopter. I also wrote an abbreviated sales version of this product guide, an email campaign comprised of multiple cold and nurture emails, and LinkedIn sales messages which were all integrated into Digimarc’s direct sales process.
After this campaign, Digimarc Recycle secured a new nationwide testing initiative in France. The technology is currently being tested by seven companies across the country, with support from the French EPR (Extended Producer Responsibility) non-profit Citeo. Digimarc also agreed to a huge partnership deal with Netto Marken-Discount, the largest discount supermarket chain in Germany. Netto’s own-branded products across its 4,300 stores are now Digimarc Recycle-ready, helping the company improve circularity through more effective plastic sortation and recycling.
I write regular bimonthly thought leadership articles for Sprout’s insights page focused on a variety of digital marketing and social media topics. Each of these articles is painstakingly SEO-optimised with user intents, target audiences, keywords, interlinking and more, with the core aims of achieving the highest possible SERP (Search Engine Results Page) ranking, educating readers and converting visitors into users.
Every article I’ve written for Sprout Social appears on the 1st page of Google for the primary keyword and search intent.
Mitsubishi Chemical Group has begun to phase out the petrochemical and coalchemical sides of their business to support our shared journey towards net zero.
I managed several research campaigns to support the marketing and branding side of their transition, incl. competitor research, content strategy, target personas, customer journeys, gap analysis and sustainability messaging. My strategy documents supported the US division, with considerations for the UK, EU and Japan. The relaunched MCG website has quintupled organic traffic to a reliable 100k+ each month.
Throughout an 18 month ABM campaign I managed Centrica’s battery energy storage solutions (BESS) marketing copy across LinkedIn, sales messages, emails and event pages to attract multimillion £ investments in sustainable battery power stations.
Through this campaign, Centrica was able to secure a £60million pipeline and substantially grow its presence in the energy storage space. Successful projects following this campaign include multi-battery optimisation (89MW capacity), a Google-collaborated optimisation deal in Belgium, a new 50MWh facility in Lincolnshire and a 65MWh facility in Scotland - Centrica’s largest BESS deal to date.
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