Available to hire
I am a creative content leader with 25+ years of experience producing product photography, video, and branded storytelling that drives sales. I excel at creating visuals for campaigns, e-commerce, and social media that connect with audiences across consumer, outdoor, and lifestyle markets.
I am adept with Adobe Creative Suite and content workflows, with proven success managing creative teams and delivering content that elevates brand visibility. I am passionate about capturing authentic product stories and building communities around brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Work Experience
Content Subject Matter Expert at MAGAZICA Health Magazine (Digital Nonprofit)
January 1, 2025 - August 27, 2025Conducted comprehensive content audit and developed editorial positioning strategy for Canada's digital health publishing space. Integrated generative AI tools like ChatGPT and Jasper to support content ideation and analysis workflows. Developed editorial systems and style frameworks to align with nonprofit health literacy goals.
Creative Contractor at Bombardier Retail Products Power Sports Division
January 1, 2023 - August 27, 2025Aligned packaging and creative content with Bombardier’s performance-driven identity. Developed visuals supporting dealer and retail adoption to ensure strong presentation in customer-facing markets.
Creative Director / Studio Director at Pubco International Products
January 1, 2022 - August 27, 2025Directed product photography, campaign visuals, and branded content for marquee clients. Oversaw creative teams producing imagery for social media, advertisements, and product launches. Streamlined workflows across photo, video, and design to cut turnaround times by 80%. Secured a $3M account through elevated creative direction and engaging brand visuals.
Creative Services / Innovation at Canopy Growth (Animal Health Division)
January 1, 2021 - August 27, 2025Creative lead for $8M product launch including the Martha Stewart line, developing packaging photography and campaign content targeting US markets. Directed product visuals and branding connecting packaging, e-commerce, and digital storytelling. Partnered with senior leadership on R&D for sustainable creative processes and new visual methods.
Creative Director / Team Lead at KAT Automation Technologies (Stealth Startup)
January 1, 2019 - August 27, 2025Directed photography, video, and creative content for an $11M international beverage technology product launch. Built brand identity through product imagery, campaign visuals, and go-to-market content. Established creative standards, content workflows, and visual quality control.
Creative Officer, Packaging & Product Creative Services at Royal Canadian Mint
January 1, 2003 - August 27, 2025Produced photography, campaign visuals, and creative assets driving $30M in retail profits during Millennium product launches. Created branded product visuals used in advertising, packaging, and retail displays. Opened new markets with visually-driven licensed products including Walmart retail placement.
Creative Director at Supertek, Lidu Fireworks, Hexo Cannabis, Testa Concepts
January 1, 2016 - August 27, 2025Directed product photography, branded content, and packaging visuals supporting growth in major retail channels such as Walmart, Canadian Tire, Jean Coutu, and Home Hardware. Produced multimedia content and advertising campaigns to drive product visibility across North America. Managed creative services for consumer goods, fireworks, cannabis, and luxury products consistently aligning visuals with brand storytelling.
Content Subject Matter Expert at MAGAZICA Health Magazine (Digital Nonprofit)
January 1, 2025 - September 10, 2025Conducted comprehensive content audit and editorial positioning strategy for Canada's digital health publishing space. Integrated generative AI tools (ChatGPT, Jasper) to support content ideation and analysis workflows. Developed editorial systems and style frameworks to align with nonprofit health literacy goals.
Creative Contractor at Bombardier Retail Products Power Sports Division
January 1, 2023 - September 10, 2025Aligned packaging and creative content with Bombardier’s performance-driven identity. Developed visuals to support dealer and retail adoption, ensuring strong presentation in customer-facing markets.
Creative Director / Studio Director at Pubco International Products
January 1, 2022 - September 10, 2025Directed product photography, campaign visuals, and branded content for marquee clients. Oversaw creative teams producing imagery for social media, ads, and product launches. Cut turnaround times by 80% by streamlining workflows across photo, video, and design. Secured a $3M account through elevated creative direction and engaging brand visuals.
Creative Services / Innovation at Canopy Growth (Animal Health Division)
January 1, 2021 - September 10, 2025Creative lead for $8M product launch (Martha Stewart line), developing packaging photography and campaign content for US markets. Directed product visuals and branding that connected packaging, e-commerce, and digital storytelling. Partnered with senior leadership on R&D for sustainable creative processes and new visual methods.
Creative Director / Team Lead at KAT Automation Technologies
January 1, 2019 - September 10, 2025Directed photography, video, and creative content for $11M international beverage technology launch. Built brand identity through product imagery, campaign visuals, and go-to-market content. Established creative standards, content workflows, and visual quality control.
Creative Officer, Packaging & Product Creative Services at Royal Canadian Mint
January 1, 2003 - September 10, 2025Produced photography, campaign visuals, and creative assets driving $30M in retail profits during Millennium product launches. Created branded product visuals used in advertising, packaging, and retail displays. Opened new markets with visually-driven licensed products, including Walmart retail placement.
Creative Director at Testa Concepts
January 1, 2016 - September 10, 2025Directed product photography, branded content, and packaging visuals that supported growth in major retail channels (Walmart, Canadian Tire, Jean Coutu, Home Hardware). Produced multimedia content and advertising campaigns to drive product visibility across North America. Managed creative services for consumer goods, fireworks, cannabis, and luxury products, consistently aligning visuals with brand storytelling.
Content Subject Matter Expert at MAGAZICA Health Magazine (Digital Nonprofit)
January 1, 2025 - September 10, 2025Conducted a comprehensive content audit and editorial positioning strategy for Canada's digital health publishing space. Integrated generative AI tools (ChatGPT, Jasper) to support ideation and analysis workflows, boosting speed and accuracy. Developed editorial systems, style frameworks, and health-literacy guidelines to align content with nonprofit objectives.
Creative Contractor at Bombardier Retail Products Power Sports Division
January 1, 2023 - September 10, 2025Aligned packaging and creative content with Bombardier’s performance-driven identity. Produced visuals to support dealer and retail adoption, ensuring strong, on-brand presentation in customer-facing markets.
Creative Director / Studio Director at Pubco International Products
January 1, 2022 - September 10, 2025Directed product photography, campaign visuals, and branded content for marquee clients. Led cross-functional creative teams delivering imagery for social media, ads, and product launches. Cut turnaround times by 80% by streamlining workflows across photo, video, and design. Secured a $3M account through elevated creative direction and engaging brand visuals.
Creative Services / Innovation at Canopy Growth (Animal Health Division)
January 1, 2021 - September 10, 2025Creative lead for an $8M product launch (Martha Stewart line), developing packaging photography and campaign content for US markets. Directed product visuals and branding that connected packaging, e-commerce, and digital storytelling. Partnered with senior leadership on R&D for sustainable creative processes and new visual methods.
Creative Director / Team Lead at KAT Automation Technologies (Stealth Startup)
January 1, 2019 - September 10, 2025Directed photography, video, and creative content for an $11M international beverage technology launch. Built brand identity through product imagery, campaign visuals, and go-to-market content. Established creative standards, content workflows, and visual quality control.
Creative Officer, Packaging & Product Creative Services at Royal Canadian Mint
January 1, 2003 - September 10, 2025Produced photography, campaign visuals, and creative assets driving $30M in retail profits during Millennium product launches. Created branded product visuals used in advertising, packaging, and retail displays. Opened new markets with visually-driven licensed products, including Walmart retail placement.
Creative Director at Testa Concepts
January 1, 2016 - September 10, 2025Directed product photography, branded content, and packaging visuals that supported growth in major retail channels (Walmart, Canadian Tire, Jean Coutu, Home Hardware). Produced multimedia content and advertising campaigns to drive product visibility across North America. Managed creative services for consumer goods, fireworks, cannabis, and luxury products, consistently aligning visuals with brand storytelling.
Content Subject Matter Expert at MAGAZICA Health Magazine (Digital Nonprofit)
January 1, 2025 - September 10, 2025Conducted comprehensive content audit and editorial positioning strategy for Canada's digital health publishing space. Integrated generative AI tools (ChatGPT, Jasper) to support content ideation and analysis workflows. Developed editorial systems and style frameworks to align with nonprofit health literacy goals.
Creative Contractor at Bombardier Retail Products Power Sports Division
January 1, 2023 - September 10, 2025Aligned packaging and creative content with Bombardier’s performance-driven identity. Developed visuals to support dealer and retail adoption, ensuring strong presentation in customer-facing markets.
Creative Director / Studio Director at Pubco International Products
January 1, 2022 - September 10, 2025Directed product photography, campaign visuals, and branded content for marquee clients. Oversaw creative teams producing imagery for social media, ads, and product launches. Cut turnaround times by 80% by streamlining workflows across photo, video, and design. Secured a $3M account through elevated creative direction and engaging brand visuals.
Creative Services / Innovation at Canopy Growth (Animal Health Division)
January 1, 2021 - September 10, 2025Creative lead for $8M product launch (Martha Stewart line), developing packaging photography and campaign content for US markets. Directed product visuals and branding that connected packaging, e-commerce, and digital storytelling. Partnered with senior leadership on R&D for sustainable creative processes and new visual methods.
Creative Director / Team Lead at KAT Automation Technologies (Stealth Startup)
January 1, 2019 - September 10, 2025Directed photography, video, and creative content for $11M international beverage technology launch. Built brand identity through product imagery, campaign visuals, and go-to-market content. Established creative standards, content workflows, and visual quality control.
Creative Officer, Packaging & Product Creative Services at Royal Canadian Mint
January 1, 2003 - September 10, 2025Produced photography, campaign visuals, and creative assets driving $30M in retail profits during Millennium product launches. Created branded product visuals used in advertising, packaging, and retail displays. Opened new markets with visually-driven licensed products, including Walmart retail placement.
Creative Director at Testa Concepts (with clients including Supertek, Lidu Fireworks, Hexo Cannabis)
January 1, 2016 - September 10, 2025Directed product photography, branded content, and packaging visuals that supported growth in major retail channels (Walmart, Canadian Tire, Jean Coutu, Home Hardware). Produced multimedia content and advertising campaigns to drive product visibility across North America. Managed creative services for consumer goods, fireworks, cannabis, and luxury products, consistently aligning visuals with brand storytelling.
Content Subject Matter Expert at MAGAZICA Health Magazine
January 1, 2025 - October 20, 2025Conducted comprehensive content audit and editorial positioning strategy for Canada's digital health publishing space. Integrated generative AI tools (ChatGPT, Jasper) to support content ideation and analysis workflows. Developed editorial systems and style frameworks to align with nonprofit health literacy goals.
Creative Operations Consultant at Bombardier Retail Products (Power Sports Division)
January 1, 2023 - October 20, 2025Directed packaging innovation and sustainability alignment under the Packaging 2.0 initiative. Collaborated cross-functionally with R&D, supply chain, and design to reduce production costs and packaging complexity. Supported documentation and digital workflow standardization using collaborative software.
Creative Operations Director at Pubco International Products Studio & Creative Operations
January 1, 2022 - October 20, 2025Oversaw full creative studio and operations team, driving 80% turnaround improvement via production workflow redesign. Managed $3M strategic client relationship (British American Tobacco), delivering end-to-end experiential design execution. Integrated project management software to align creative assets with procurement and manufacturing timelines.
Creative Services Operations Lead at Canopy Growth / Canopy Animal Health
January 1, 2021 - October 20, 2025Managed cross-functional rollout of $8M retail launch for Martha Stewart brand in U.S. markets. Led creative innovation using sustainable packaging practices; reduced rework and accelerated approvals. Introduced internal cost-saving initiatives yielding $300K+ in annual value.
Creative Ops & Brand Development Director at KAT Automation Technologies
January 1, 2019 - October 20, 2025Built scalable creative systems for $11M stealth beverage startup; led team of 15 in marketing, creative, and packaging. Applied generative AI (Midjourney/ChatGPT) for early prototyping, naming exploration, and brand testing. Implemented streamlined product development pipelines for rapid iteration and market validation.
Packaging & Brand Operations Lead at Lidu Fireworks / Hand Fireworks / Hexo Cannabis
January 1, 2019 - October 20, 2025Delivered rebrand that drove $3M revenue growth (Hand Fireworks); unified packaging systems across SKUs. Consulted on compliance-driven packaging for cannabis market with legal and marketing alignment (Hexo). Led cross-border collaboration with overseas manufacturing partners; implemented standardized specs and workflow.
Creative Director & Operational Consultant at Testa Concepts (Contract)
January 1, 2011 - October 20, 2025Directed creative and production operations for collectibles and retail display clients. Led seasonal rollouts across national retailers, managing vendor logistics and studio operations. Mentored early-stage business owners through startup brand and production planning.
Creative Operations Lead, Packaging & Product at Royal Canadian Mint
January 1, 2003 - October 20, 2025Coordinated $15M retail creative portfolio; led implementation of Walmart’s first collectible coin series. Reduced production cycle by 80% through operations-focused reengineering of internal design workflows. Managed cross-departmental team of 12 spanning engineering, product, and design.
Content Subject Matter Expert at MAGAZICA Health Magazine (Digital Nonprofit)
January 1, 2025 - October 21, 2025Conducted comprehensive content audit and editorial positioning strategy for Canada's digital health publishing space. Integrated generative AI tools (ChatGPT, Jasper) to support content ideation and analysis workflows. Developed editorial systems and style frameworks to align with nonprofit health literacy goals.
Creative Contractor at Bombardier Retail Products Power Sports Division
January 1, 2023 - October 21, 2025Aligned packaging and creative content with Bombardier’s performance-driven identity. Developed visuals to support dealer and retail adoption, ensuring strong presentation in customer-facing markets.
Creative Director / Studio Director at Pubco International Products
January 1, 2022 - October 21, 2025Directed product photography, campaign visuals, and branded content for marquee clients. Oversaw creative teams producing imagery for social media, ads, and product launches. Cut turnaround times by 80% by streamlining workflows across photo, video, and design. Secured a $3M account through elevated creative direction and engaging brand visuals.
Creative Services / Innovation at Canopy Growth (Animal Health Division)
January 1, 2021 - October 21, 2025Creative lead for $8M product launch (Martha Stewart line), developing packaging photography and campaign content for US markets. Directed product visuals and branding that connected packaging, e-commerce, and digital storytelling. Partnered with senior leadership on R&D for sustainable creative processes and new visual methods.
Creative Director / Team Lead at KAT Automation Technologies (Stealth Startup)
January 1, 2019 - October 21, 2025Directed photography, video, and creative content for $11M international beverage technology launch. Built brand identity through product imagery, campaign visuals, and go-to-market content. Established creative standards, content workflows, and visual quality control.
Creative Officer, Packaging & Product Creative Services at Royal Canadian Mint
January 1, 2003 - October 21, 2025Produced photography, campaign visuals, and creative assets driving $30M in retail profits during Millennium product launches. Created branded product visuals used in advertising, packaging, and retail displays. Opened new markets with visually-driven licensed products, including Walmart retail placement.
Creative Director at Testa Concepts
January 1, 2016 - October 21, 2025Directed product photography, branded content, and packaging visuals that supported growth in major retail channels (Walmart, Canadian Tire, Jean Coutu, Home Hardware). Produced multimedia content and advertising campaigns to drive product visibility across North America. Managed creative services for consumer goods, fireworks, cannabis, and luxury products, consistently aligning visuals with brand storytelling.
Education
Qualifications
Industry Experience
Consumer Goods, Retail, Non-Profit Organization, Healthcare, Media & Entertainment, Professional Services, Manufacturing
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