Available to hire
I’m Angelica Ayvazian, a Senior Digital Marketing Analyst based in Padova, Italy. I design, manage, and optimize high-performing campaigns across e-commerce and SaaS, leveraging data-driven insights to drive growth across multiple channels. I closely collaborate with founders and clients to translate business goals into measurable marketing programs and scalable processes.
Over the years I’ve built a diverse client portfolio in both B2B and B2C, working with cross-functional teams to improve onboarding, KPI tracking, and marketing operations. I enjoy turning complex data into actionable strategies, and I’m passionate about sharing creative, user-centered campaigns that deliver tangible results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Italian
Advanced
English
Fluent
French
Advanced
Arabic
Advanced
Armenian
Advanced
Work Experience
Head of Client Accounts - Digital Marketing at CMAVentures - London (Remote)
March 1, 2021 - PresentLed client account management at a London-based digital marketing consulting firm. Responsibilities included closing client activities, working closely with the founder, monitoring SOPs, KPIs, and campaigns. Developed tailored research for clients and designed full-funnel marketing strategies for e-commerce and SaaS companies across multiple channels. Ensured proper execution by coordinating with stakeholders, tracked campaign results regularly, and participated in investment deck development and weekly business meetings. Standardized consulting processes to increase client retention and optimized client lifetime value through cross-selling additional services. Achieved a 2x increase in marketing ROI for a key e-commerce client while managing a monthly budget of £7,500.
Head of Digital Marketing at RevTap.ai - London (Remote)
February 1, 2021 - August 27, 2025Managed the digital marketing team focusing on developing and optimizing SOPs, tracking KPIs, and reviewing campaign strategies before client presentations. Supported consultants during client calls and building use cases. Led training sessions to keep the team updated with volatile digital marketing environments. Designed an audit deck template used for upselling consulting services, increased lead conversion rates, grew the team size, and improved the reporting tool by collaborating with product development and user feedback.
Junior Marketing Analyst at ChefX Change, Beirut
October 1, 2018 - August 27, 2025Created marketing plans and content, executed automated email flows targeting users at different funnel stages, and prepared weekly marketing and business development reports. Established marketing processes from scratch as the first marketing hire, leading to improved conversion rates after campaign implementations.
Head of Digital Marketing at Marketing consulting firm
February 1, 2021 - August 27, 2025Led digital marketing activities and built an AI reporting tool for consolidated marketing analytics. Monitored team day-to-day activities, communicated client needs, and liaised with product development and customer support teams.
Senior Digital Marketing Analyst at CMA Ventures - Londra (Remote)
December 1, 2024 - August 27, 2025As Senior Digital Marketing Analyst, I lead a consulting team working under the supervision of the CEO to manage daily client activities, ensuring effective strategies and measurable results. I design, implement, and optimize multichannel marketing campaigns for e-commerce and SaaS clients, focusing on data-driven tactics. My role involves client onboarding, KPI monitoring, strategic reporting, and expanding client lifetime value through new proposals. Achievements include a 73% increase in client retention (2023), doubling online business revenue with a ROAS of 9.34, and successful integration of HubSpot Partnership to enhance service delivery.
Senior Digital Marketing Analyst at Megiston Srl - Abano Terme, Italia
July 1, 2017 - PresentI optimized Meta and Google campaigns through A/B testing and data analysis. I conducted targeted market research, supervised client portfolios, and adapted strategies to maximize performance. I coordinated international multi-zone campaigns, maintained scalable and effective strategies, and implemented the HubSpot Partnership program, expanding services and increasing customer lifetime value.
Head of Digital Marketing at RevTap.ai - London (Remote)
February 1, 2021 - August 27, 2025Responsible for developing and optimizing operational procedures for the consulting team, monitoring KPIs and intervening to improve performance when necessary. I reviewed campaign strategies and reports before client presentations and participated in meetings to support consultants. Additionally, I created use cases and supporting documents for consultants to assist campaign optimization. I designed a reporting model for audits that was later used to propose consulting services. I improved the conversion rate of leads and optimized reporting tools using user feedback and collaborated with product and support teams.
Analyst Marketing at Startup with two-sided platform related to catering
October 1, 2018 - August 27, 2025Prepared marketing plans, created content, and managed automated email flows through various funnel stages. Generated weekly marketing reports and business development presentations for the team. As the first marketing hire, I built necessary processes and mechanisms with external consultants, resulting in improved conversion rates following campaign implementation.
Junior Marketing Analyst at ChefX Change, Beirut
October 1, 2018 - August 27, 2025Developed marketing plans and content, monitored automated email campaigns targeting users through the funnel. Produced weekly marketing reports and presented business insights to the team. Established key marketing workflows from scratch with external consultants, leading to notable growth in conversion rates post campaign implementation.
Head of Client Accounts - Digital Marketing at CMAVentures
December 1, 2024 - August 27, 2025Led client account management at a London-based digital marketing consulting firm, working remotely. Responsible for client onboarding, monitoring daily activities, designing and implementing multichannel strategies for e-Commerce and SaaS companies. Enhanced campaign performance through data-driven optimization and A/B testing. Improved client retention to 73% in 2023 and doubled revenue for an online store with a ROAS of 9.34. Managed multinational campaigns and implemented the HubSpot Partnership program to enhance client services.
Senior Digital Marketing Analyst at Megiston Srl
July 1, 2024 - PresentOptimized Meta and Google campaigns through A/B testing and data analysis, conducted market research for targeted strategies, and managed a client portfolio including multinational campaigns. Coordinated the HubSpot Partnership program to increase customer lifetime value and enhanced campaign performance significantly through data-driven insights.
Head of Digital Marketing at RevTap.ai
February 1, 2021 - August 27, 2025Managed digital marketing efforts, optimized consultancy SOPs and KPIs, prepared campaign strategies and reports for client presentations, and supervised course signups and training for team members. Designed an audit deck template used to upsell consulting services. Increased lead conversion rates and helped grow the team alongside client base expansion. Improved report tool performance by liaising between users and product development.
Junior Marketing Analyst at ChefX Change
October 1, 2018 - August 27, 2025Prepared and executed marketing plans, created and optimized automated email flows targeting users at different funnel stages, and performed weekly marketing and business development reports for the team. Built marketing processes and mechanisms from scratch using outsourced consultants, which led to increased conversions post campaign implementation.
Head of Client Accounts - Digital Marketing at CMA Ventures
December 1, 2024 - October 9, 2025Head of client accounts, closely works with the founder and monitors the results of client activities on a daily basis. Designs, manages, and optimizes high-performing campaigns across multiple channels; keeps SOPs up to date; conducts tailored research based on each company's unique needs.
Senior Digital Marketing Analyst at Megiston Srl
July 1, 2024 - PresentOptimizes Meta and Google campaigns through A/B testing and data analysis. Conducts market research for targeted strategies. Oversees the client portfolio, adapting strategies to maximize results. Coordinates the HubSpot Partnership program implementation; led service expansion and improved campaign performance through data-driven insights.
Head of Digital Marketing at RevTap.ai
February 1, 2021 - October 9, 2025Developed and regularly updated SOPs for the consultancy team; monitored KPIs; managed client onboarding; built and optimized multi-channel campaigns; liaised with product development and customer support to enhance client outcomes; built an AI reporting tool for consolidated marketing analytics.
Junior Marketing Analyst at ChefX
October 1, 2018 - October 9, 2025Prepared a marketing plan, created content, and executed it; built and optimized automated email flows targeting users at different funnel stages; produced weekly marketing and business development reports.
Head of Digital Marketing at Marketing consultancy firm (name withheld)
July 24, 2024 - PresentLed the digital marketing function, overseeing day-to-day team activities, client communications, and the development of an AI-based reporting tool for consolidated marketing analytics. Served as the liaison with product development and the customer support team.
Head of Client Accounts - Digital Marketing at CMA Ventures
December 31, 2024 - October 9, 2025Head of client accounts, designing and executing multi-channel campaigns, monitoring results, and maintaining up-to-date SOPs. Collaborated closely with the founder and clients to optimize performance.
Head of Digital Marketing at RevTap.ai
February 28, 2021 - October 9, 2025Led digital marketing initiatives across channels (Google Ads, Meta Ads, Email Marketing). Responsible for onboarding and tracking KPIs, setting up and optimizing multi-channel campaigns, and contributing to partnerships (HubSpot).
Junior Marketing Analyst at ChefX
October 1, 2018 - October 9, 2025Prepared marketing plans, created content, and executed campaigns. Compiled weekly marketing and business development reports to inform strategy.
Education
Master of Business Administration (MBA) at University of Padova
October 1, 2021 - December 1, 2023Bachelor in Business Administration (BBA) at American University of Beirut
October 1, 2014 - July 1, 2017Master of Business Administration (MBA) at Università degli Studi di Padova
October 1, 2021 - December 1, 2023Bachelor in Business Administration (BBA) at American University of Beirut
October 1, 2014 - July 1, 2017Master of Business Administration (MBA) at University of Padova
October 1, 2021 - December 1, 2023Bachelor in Business Administration (BBA) at American University of Beirut
October 1, 2014 - July 1, 2017MBA at University of Padova
October 1, 2021 - December 1, 2023Bachelor of Business Administration (BBA) at American University of Beirut
October 1, 2014 - July 1, 2017Master of Business Administration (MBA) at University of Padova
October 1, 2021 - December 31, 2023Bachelor of Business Administration (BBA) at American University of Beirut
October 1, 2014 - July 1, 2017Qualifications
Industry Experience
Professional Services, Retail, Software & Internet, Travel & Hospitality, Media & Entertainment, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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